Startupfest 2019 - The art of getting warm intros to investors

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Andrew Ackerman (Managing Director, Dreamit) Investors get so many cold emails from mediocre (at best!) startups that a warm intro is essentially the only effective way to their attention. Here’s how to get those warm intros and how to nail the intro once you have it.

Small Business & Entrepreneurship

The Art of Getting
Warm Intros
to Investors
@dreamit
Presented by Andrew Ackerman,
Managing Director, UrbanTech
July 11, 2019

Prerequisite
You generally want to have a
list of 50-100 relevant
investors before kicking off
your round.
@dreamit

TIP:
Read “The Art of
Prospecting for Investors”
@dreamit

Use LinkedIn to Build Your Connector List
➜ Type each investor’s name into
LinkedIn to find mutual connections
who you can ask for warm
introductions.
➜ Only count people who know you
well enough to make a credible
introduction.
@dreamit

There are Three Kinds of Connectors
Unlimited
Introductions
Use Sparingly Do Not Use
@dreamit

Add Them to Your Prospect Spreadsheet
@dreamit

Use the “Unlimiteds” first.
Then turn to “As Needed”
...and try to spread the burden
evenly
@dreamit

Reaching Out To Connectors
➜ Sprint, not a marathon
➜ Get a quick Yes or No
➜ Follow up within 4-7 days
➜ No response? Reach out to
another connector
@dreamit

Wouldn’t it be faster to ask
multiple people for
introductions to the same
investor?
@dreamit

Yes…
...but you are burning social
currency with each request
@dreamit

Remember to be an Email Ninja
➜ Have a clear, killer subject line
➜ Make it short, forwardable, & scannable
➜ Give them an easy out (viz., get a quick
no)
➜ Use tools like Boomerang to keep track
of outstanding requests
@dreamit

@dreamit
The Ideal Intro Request Email (IMNSHO)

TIP:
Read “The Art of
Breaking Through Via Email”
@dreamit

➔ Start with 50-100 prospects
➔ Use LinkedIn to source warm intros
➔ Use “Unlimited” connectors first, then
share the love
➔ Make the intros easy!
➔ Get a quick Yes or No
To Recap
@dreamit

The Art of Getting
Warm Intros
to Investors
@dreamit
Presented by Andrew Ackerman,
Managing Director, UrbanTech
andrew@dreamit.com
@andrewackerman

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Startupfest 2019 - The art of getting warm intros to investors

1. The Art of Getting Warm Intros to Investors @dreamit Presented by Andrew Ackerman, Managing Director, UrbanTech July 11, 2019

2. Prerequisite You generally want to have a list of 50-100 relevant investors before kicking off your round. @dreamit

3. TIP: Read “The Art of Prospecting for Investors” @dreamit

4. Your Investor Prospect List @dreamit

5. Meet Your New Best Friend @dreamit

6. Use LinkedIn to Build Your Connector List ➜ Type each investor’s name into LinkedIn to find mutual connections who you can ask for warm introductions. ➜ Only count people who know you well enough to make a credible introduction. @dreamit

7. There are Three Kinds of Connectors Unlimited Introductions Use Sparingly Do Not Use @dreamit

8. Add Them to Your Prospect Spreadsheet @dreamit

9. Use the “Unlimiteds” first. Then turn to “As Needed” ...and try to spread the burden evenly @dreamit

10. Reaching Out To Connectors ➜ Sprint, not a marathon ➜ Get a quick Yes or No ➜ Follow up within 4-7 days ➜ No response? Reach out to another connector @dreamit

11. Wouldn’t it be faster to ask multiple people for introductions to the same investor? @dreamit

12. Yes… ...but you are burning social currency with each request @dreamit

13. Remember to be an Email Ninja ➜ Have a clear, killer subject line ➜ Make it short, forwardable, & scannable ➜ Give them an easy out (viz., get a quick no) ➜ Use tools like Boomerang to keep track of outstanding requests @dreamit

14. @dreamit The Ideal Intro Request Email (IMNSHO)

15. TIP: Read “The Art of Breaking Through Via Email” @dreamit

16. ➔ Start with 50-100 prospects ➔ Use LinkedIn to source warm intros ➔ Use “Unlimited” connectors first, then share the love ➔ Make the intros easy! ➔ Get a quick Yes or No To Recap @dreamit

17. The Art of Getting Warm Intros to Investors @dreamit Presented by Andrew Ackerman, Managing Director, UrbanTech andrew@dreamit.com @andrewackerman

Startupfest 2019 - The art of getting warm intros to investors

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