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Advertising
Interactive
PR
Direct
Mobile
Social
Analytics

              © COPYRIGHT • ALL RIGHTS RESERVED
Starmark
                            Our Backbone:

     @bcirce                Company Founded on Integrated Marketing
   #mcommerce
                            Interactive, Social & Public Relations

                            Return On Investment Focused

                            Top-10 Diversity Owned Company in Florida

                            Nationwide Recruitment

                            Recognized Top South Florida CEO


                            Includes:
                                                                        Peggy Nordeen
                            Fort Lauderdale (Headquarters)                       CEO

                            San Juan, PR

                            Orlando, FL




     STARMARK.COM

© COPYRIGHT 2012 STARMARK
eTips.Starmark.com
                                                 Weekly eTip Newsletters
     @bcirce                                      •   Distributed via email, Facebook, Twitter and SMS
   #mcommerce
                                                  •   Based on Cutting Edge Current Trends
                                                  •   Co-Authored In-house By Experts Within Discipline
                                                  •   Nationally Syndicated Content; Two Printed Books

                                                 Monthly Actionable Webinars
                                                  •   Deeper Dive on Popular eTip Topics
                                                  •   Expert walkthru with Q&A

                                                 Starmark Social Playbook
                                                  •   Strategic Social Marketing Plan
                                                  •   Proactive Approach to Managing your Social Marketing
                                                  •   Updated daily!

     STARMARK.COM

© COPYRIGHT 2012 STARMARK
@bcirce
   #mcommerce




                            Mobile Payments & Mobile Commerce




     STARMARK.COM

© COPYRIGHT 2012 STARMARK
Broadly, Mobile Commerce includes...


     @bcirce
   #mcommerce




                             eCommerce on           Location-based   Transmission of
                              your mobile            payment via     money via your
                                device               your Mobile      mobile device
                                                        Device
     STARMARK.COM

© COPYRIGHT 2012 STARMARK
New Transmission Technology: Near Field Communication (NFC)


     @bcirce
   #mcommerce



                                                      RFID                                    BlueTooth



                                                                 Allows encrypted transmission of:
                               Payment Data • Security Codes • Marketing Information • Social Media Checkins/Status • Much more




                               ACTION ITEM


                                   Retailers: Install NFC Point of Sale         Not available on all phones...yet!
                                                Terminals
     STARMARK.COM

© COPYRIGHT 2012 STARMARK
   © COPYRIGHT 2012 STARMARK
Payment via Google Wallet
                            Stores your:
     @bcirce                  •   Credit Cards
   #mcommerce

                              •   Debit Cards

                              •   Gift Cards

                              •   Loyalty Cards

                              •   Sales Promotions

                            Uses NFC to transmit securely to the terminal




                            ACTION ITEM

                                                                            This has great potential, but keep
                                     If your phone has NFC, try it!                your phone secure!

     STARMARK.COM

© COPYRIGHT 2012 STARMARK
Apple Passbook
                            Stores your:
     @bcirce                  •   Boarding Passes
   #mcommerce

                              •   Coupons

                              •   Movie Tickets

                              •   Loyalty Cards

                              •   No NFC = No Credit Cards




                            ACTION ITEM

                                                                           Big miss for Apple...
                                   Early Adopters should try this out   A wait-and-see approach...
     STARMARK.COM

© COPYRIGHT 2012 STARMARK
Payment via Square
                            Lets you accept credit cards
     @bcirce                  •   Personal use
   #mcommerce

                              •   Small business use

                              •   Fast & Convenient

                              •   Smallest Transaction Fees




                            ACTION ITEM

                                                                          I love it, and I’m happy to demo
                                  If you have the need to accept credit     this for you after the seminar!
                                       cards, get one now for free!
     STARMARK.COM

© COPYRIGHT 2012 STARMARK
Payment via Custom Apps
                             •   LevelUp
     @bcirce                 •   TabbedOut
   #mcommerce

                             •   Many Others




                            ACTION ITEM
                                                                    There are virtually no retailers
                                   Wait for market shakeout and   accepting these yet...probably the
                                            consolidation                 wrong approach
     STARMARK.COM

© COPYRIGHT 2012 STARMARK
Payment via Proprietary Apps
                            #1 mCommerce application
     @bcirce
                            Simple, prevalent, good shopping experience
   #mcommerce

                            50,000,000+ Transactions since launch




                            ACTION ITEM
                                                                          At the end of the day, not every
                                            Try it now!                      retailer will have their own
                                    Earn rewards and free drinks           mCommerce app...will they?
     STARMARK.COM

© COPYRIGHT 2012 STARMARK
Add-on to Existing Accounts
                            Millions of people have PayPal and Bump already...
     @bcirce
   #mcommerce




                            ACTION ITEM
                                                                                 PayPal...meh
                                              Skip it...
                                 unless all your friends are using it
     STARMARK.COM

© COPYRIGHT 2012 STARMARK
Payment via SMS
                                                          If you can send an
                                                          SMS, you can send
     @bcirce                                              money to anyone
   #mcommerce




                                                               Venmo                       Most Successful SMS
                                                                                           payment campaign to
                                                                                                  date...



                            ACTION ITEM

                                                                          First person to opt-in, I’ll text you
                                 Text ETIPS to 247-365 (right now)           $1 to show how easy this is!
     STARMARK.COM

© COPYRIGHT 2012 STARMARK
Payment via Social Update


     @bcirce
   #mcommerce




                            ACTION ITEM
                                                                           The future of social marketing will
                                Be one of the first to try this...in the      let the business control the
                                     lobby here at iSummit!                  message more and more...
     STARMARK.COM

© COPYRIGHT 2012 STARMARK
Stay Engaged!


                                                 www.Starmark.com




                              Register	
 for	
 Weekly	
 eTips	
 &	
 Monthly	
 Webinars


                                                Text “ETIP” to 247-365
                                               to get our weekly eTip via SMS




                                                 @StarmarkIntl


© COPYRIGHT 2012 STARMARK
Thank You.


     @bcirce
   #mcommerce




                                               Brett Circe
                                         Chief Interactive Officer
                                          Follow Me: @bcirce
     STARMARK.COM

© COPYRIGHT 2012 STARMARK

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