A contest was held on the Facebook Timeline. Participants were asked to predict & answer few questions based on T-20 cricket match & Star CJ Website. The fans who followed every steps are gratified.

1. Changing the brand perception of
on
Social Media

2. Predict & Win Contest
(28th March – 6th April 2014)
#StarCJT20

3. Concept
A contest was held on the Facebook Timeline.
Participants were asked to predict & answer few questions based on
T-20 cricket match & Star CJ Website. The fans who followed
Gratification:
Objective:
● To drive engagement on
Social Channels
● To drive traffic to website
● To expand brand reach
● To increase brand interest
every steps are gratified.

4. What we did..
Fans were asked to predict & answer few questions based
on T-20 match & Star Cj website with #StarCJT20

5. Teaser post

6. Prompt answers were received
with lots of friend invites
It was supported on Google plus
to drive engagement

7. It was supported on Twitter with constant updates to drive
engagement on the Channel.

8. Contest Posts

9. Contest Winners

10. Facebook Statistics
Number of Posts 10 Posts
Total number of likes Total 500 +
Likes per post 140 +
Shares per post 107 +
Total Reach 58500 +
Reach per post 6600+

11. Facebook Statistics
Post Reach:
The number of people who saw your posts.

12. Likes, comments & shares:
These actions will help you reach more people.

13. Thank You