1. Real Time Bidding, where is your digital advertising going?
Online | Video | Mobile | Connected TV |DOOH
By PickmeUp Advertising
Connected to the digital ecosystem
Christophe Legrand
Head of Sales and Marketing
+44 784 342 0964
clegrand@pickmeup-ltd.com
2. Subjects covered
RTB Ecosystem
A quick snap shot of the RTB ecosystem and where the market is going, what
RTB has changed in the advertising world and how it can help you achieve
your goals efficiently.
Pain – Gain – Time – Visibility – Performance
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3. Who are we?
PickmeUp is an international Digital Advertising company based in London,
UK since 2009.
Our work revolves around connecting brand to the right audience via various
channels, mainly Internet (Banner and Video), Mobile, Digital Out Of Home
and Connected TV.
Developed a multi media RTB platform available for Brands and SM Agencies
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4. What is RTB?
1. Wikipedia:
Real-time bidding (RTB) is a new method of selling and buying online
display advertising in real time one ad impression at a time. Also
sometimes referred to as programmatic buying/selling . Instead of
bulking buying and inventory-centric buying, RTB mimics stock
exchanges and utilises computer algorithms to automatically buy and
sell ads in real-time.
RTB encourages the use of per impression context and targets the ads to
specific people based on data about them, and hence dramatically
increases the effectiveness of display advertising
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8. Worldwide Inventory per month
77bn impressions
37bn impressions
North
America
7bn impressions
Europe
Asia
666M impressions
South
America
13bn impressions
Africa
Oceania
1,6bn impressions
WW RTB spend: $2.6b in 2012, $4.5bn in 2013
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11. Benefits to advertisers?
•
Increased reach
• Access the world now
• Access millions of websites
•
Measurable results
• Tracking pixels
• Optimisation for better ROI
• Machine learns from results (so does humans!)
•
Access wider audience
• Only deliver to your audience
• Find new customers
•
Reduce costs
• RTB can be up to 10 x cheaper than going direct
• Save time: no negotiation, just bid
•
Ease of use
• Less errors
• Less labor intensive
• Faster to set up
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12. Benefits to publishers?
•
Increased fill rate
• 100% fill rate guaranteed
• Can monetise any sites in minutes
•
Reduce cost of sales
• Less sales personnel, the RTB platform does the selling guarantee the
highest yields
•
Incremental revenues
• The more visitors the more money
• The higher the audience quality , better the prices
•
Easy control
• Single panel rules all your inventory
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13. Why is it changing the advertising
landscape?
•
New School replaces Old School media buying
•
Transparency start to emerge
•
RTB started on the web but now we see it happening:
• For mobile
• For video
• For connected TV
• For outdoor advertising
• For TV & radio ads
•
New advertising formats are emerging everyday and will soon become
biddable
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14. Thank you for your time. For more details
contact us or come visit us on our stand
Christophe Legrand
+44 7843420964
clegrand@pickmeup-ltd.com
Connect your agency to the digital ecosystem!
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