SlideShare ist ein Scribd-Unternehmen logo
1 von 44
Brandculture
Design & Innovation
          Workshop
Purpose?
The purpose of the workshop is to turn on
your creativity and open your mind to new
         and exciting possibilities

 In these times we need to be creative and
 innovative to stay ahead of the curve and
       maintain our leading position.

  The Design & innovation workshop will
    provide you with the new tools and
knowledge which you can use as inspiration
            in your daily work.

 Get ready for a fun and playful day with a
 very serious learning experience that will
                 move you!
A brief look at
  the program

Brands, innovation and design
Unleashing your Creativity
Lunch
Mapping the Customer Journey
Brainstorming & Ideation
Experience Design
Prototype presentation
Lessons learned and how can I apply
this knowledge
Brand, Innovation & Design
Brand, Innovation & Design
Complex    Complicated
Emergent   Good Practice


Chaotic     Simple
Novel       Best Practice
Can your job
   be done…
Brand, Innovation & Design
Brand, Innovation & Design
Complex    Complicated
Emergent   Good Practice


Chaotic     Simple
Novel       Best Practice
Brand, Innovation & Design
2 dominating problems


Extreme clutter of the marketplace

Relentless speed of change
1600
Brand, Innovation & Design
Brand, Innovation & Design
13.000.000
  available articles on Wikipedia
Brand Strategy


  Design Thinking


Culture of Innovation
Brand, Innovation & Design
Brand, Innovation & Design
Brand, Innovation & Design
A brand is a person’s gut
 feeling about a product,
   service or company
Brand, Innovation & Design
Design thinking is a process for practical,
creative resolution of problems or issues
 that looks for an improved future result
Design thinking

           Inspiration


Implementation
                  Ideation
What is Design Thinking?
It’s a fluid but definable process involving several key components

COLLABORATIVE:
Working with people who share similar and dissimilar experiences to generate richer
work.


ABDUCTIVE:
Starts from a set of accepted facts and works back from their likely explanations.


EXPERIMENTAL:
Build prototypes. Pose hypotheses. Test them. Iterate. All to manage risk.

PERSONAL:
Realize each problem – and the people there to solve it – has a unique context.


INTEGRATIVE:
Seeing the whole system and its many connections.


INTERPRETIVE:
Creating the best way to frame the problem and judge the possible solutions.
INNOVATION:

Ideas applied successfully in
          practice
If you wanna innovate…



             …you gotta design!
Design leverage
   Thought leadership
     Business Model
Organizational structure
   Strategic decisions
Internal communications
 Operational processes
    Brand Ecosystem
 Customer relationships
  Products & Services
 External conversations
The
whole
mind
A Culture of innovation
Innovation
    no longer
just happens
      in R&D
But that does not mean that
everyone is equally good at it
Innovation is a
team sport
Silos must be broken
Keep the consumer at
the heart of what you do.
But don’t listen to everything they say – use your intuition
Innovation
culture thrives
 on optimism &
          trust
 Listen to ideas, embrace risk, learn
       from failure, reward bravery
Speed is
good
Fail faster
Innovation has many forms
Incremental innovation requires different support from revolutionary
Be careful
          how you
    measure
              success
Allow small, fragile ideas the time
     to grow into big strong ones
It’s not
         easy.
But it is possible. Project by
                       project
One size does
not fit all.
You need to build a culture of innovation that fits
your organisation
Innovation no longer just happens in R&D
Innovation is a team sport
Keep consumers at the haert of what you do
Innovation culture thrives on optimism & trust
Speed is good
Innovation has many forms
Be careful how you measure success
It’s not easy
One size does not fit all
Culture eats
strategy
For breakfast
Customer journey




        Planning       Entering          Waiting         Riding          Continuing
    1      2       3       4         5        6      7       8       9

Learning       Starting           Ticketing       Boarding        Arriving
Brand, Innovation & Design

Weitere ähnliche Inhalte

Was ist angesagt?

Design thinking & Business
Design thinking & BusinessDesign thinking & Business
Design thinking & BusinessGavin Melles
 
Changemaking Through Design Thinking
Changemaking Through Design ThinkingChangemaking Through Design Thinking
Changemaking Through Design ThinkingDavid Yarde
 
Design thinking: basics
Design thinking: basicsDesign thinking: basics
Design thinking: basicsFrits Oukes
 
Design Strategy: The Rise of a New Culture
Design Strategy: The Rise of a New CultureDesign Strategy: The Rise of a New Culture
Design Strategy: The Rise of a New CulturePayam Shalchian
 
What Design Thinking Is and How It Is Used in Software Development
What Design Thinking Is and How It Is Used in Software DevelopmentWhat Design Thinking Is and How It Is Used in Software Development
What Design Thinking Is and How It Is Used in Software DevelopmentSumatoSoft
 
EST 200, Design Thinking in Automobile Industry
EST 200, Design Thinking in Automobile IndustryEST 200, Design Thinking in Automobile Industry
EST 200, Design Thinking in Automobile IndustryCKSunith1
 
Design thinking - Piktochart presentation for Barcamp Penang 2013
Design thinking - Piktochart presentation for Barcamp Penang 2013Design thinking - Piktochart presentation for Barcamp Penang 2013
Design thinking - Piktochart presentation for Barcamp Penang 2013Natalija Snapkauskaite
 
Idea generation @wisnu dewobroto
Idea generation @wisnu dewobrotoIdea generation @wisnu dewobroto
Idea generation @wisnu dewobrotoWisnu Dewobroto
 
What Can Design Bring to Strategy?
What Can Design Bring to Strategy?What Can Design Bring to Strategy?
What Can Design Bring to Strategy?Kathryn Best
 
Design Thinking, Why It Matters
Design Thinking, Why It MattersDesign Thinking, Why It Matters
Design Thinking, Why It MattersMary Piontkowski
 
Become a master of Strategic Design Practice.
Become a master of Strategic Design Practice. Become a master of Strategic Design Practice.
Become a master of Strategic Design Practice. Annette Qvistgaard
 
How to sell design thinking - a 6-step guide
How to sell design thinking - a 6-step guideHow to sell design thinking - a 6-step guide
How to sell design thinking - a 6-step guideBASF Nutrition&Health
 
Design Thinking Resources
Design Thinking ResourcesDesign Thinking Resources
Design Thinking ResourcesPLEO group
 
Design Thinking for Entrepreneurs and Small Businesses.
Design Thinking for Entrepreneurs and Small Businesses.Design Thinking for Entrepreneurs and Small Businesses.
Design Thinking for Entrepreneurs and Small Businesses.Universal Business School
 
Project Management Using Design Thinking
Project Management Using Design Thinking Project Management Using Design Thinking
Project Management Using Design Thinking Saurabh Kaushik
 
Strategic Business Transformation & BA Role in Design Thinking
Strategic Business Transformation & BA Role in Design ThinkingStrategic Business Transformation & BA Role in Design Thinking
Strategic Business Transformation & BA Role in Design ThinkingAparna Ramesh K
 
Changing Role Of Design
Changing Role Of DesignChanging Role Of Design
Changing Role Of Designdesignsojourn
 

Was ist angesagt? (20)

Design thinking & Business
Design thinking & BusinessDesign thinking & Business
Design thinking & Business
 
Changemaking Through Design Thinking
Changemaking Through Design ThinkingChangemaking Through Design Thinking
Changemaking Through Design Thinking
 
Design thinking: basics
Design thinking: basicsDesign thinking: basics
Design thinking: basics
 
Design Strategy: The Rise of a New Culture
Design Strategy: The Rise of a New CultureDesign Strategy: The Rise of a New Culture
Design Strategy: The Rise of a New Culture
 
What Design Thinking Is and How It Is Used in Software Development
What Design Thinking Is and How It Is Used in Software DevelopmentWhat Design Thinking Is and How It Is Used in Software Development
What Design Thinking Is and How It Is Used in Software Development
 
EST 200, Design Thinking in Automobile Industry
EST 200, Design Thinking in Automobile IndustryEST 200, Design Thinking in Automobile Industry
EST 200, Design Thinking in Automobile Industry
 
Design thinking - Piktochart presentation for Barcamp Penang 2013
Design thinking - Piktochart presentation for Barcamp Penang 2013Design thinking - Piktochart presentation for Barcamp Penang 2013
Design thinking - Piktochart presentation for Barcamp Penang 2013
 
Innovation Presentation
Innovation PresentationInnovation Presentation
Innovation Presentation
 
Idea generation @wisnu dewobroto
Idea generation @wisnu dewobrotoIdea generation @wisnu dewobroto
Idea generation @wisnu dewobroto
 
What Can Design Bring to Strategy?
What Can Design Bring to Strategy?What Can Design Bring to Strategy?
What Can Design Bring to Strategy?
 
Design Thinking, Why It Matters
Design Thinking, Why It MattersDesign Thinking, Why It Matters
Design Thinking, Why It Matters
 
Become a master of Strategic Design Practice.
Become a master of Strategic Design Practice. Become a master of Strategic Design Practice.
Become a master of Strategic Design Practice.
 
How to sell design thinking - a 6-step guide
How to sell design thinking - a 6-step guideHow to sell design thinking - a 6-step guide
How to sell design thinking - a 6-step guide
 
Design Thinking Resources
Design Thinking ResourcesDesign Thinking Resources
Design Thinking Resources
 
Design Thinking for Entrepreneurs and Small Businesses.
Design Thinking for Entrepreneurs and Small Businesses.Design Thinking for Entrepreneurs and Small Businesses.
Design Thinking for Entrepreneurs and Small Businesses.
 
Design Thinking
Design Thinking Design Thinking
Design Thinking
 
Project Management Using Design Thinking
Project Management Using Design Thinking Project Management Using Design Thinking
Project Management Using Design Thinking
 
Ideo Rf Guide
Ideo Rf GuideIdeo Rf Guide
Ideo Rf Guide
 
Strategic Business Transformation & BA Role in Design Thinking
Strategic Business Transformation & BA Role in Design ThinkingStrategic Business Transformation & BA Role in Design Thinking
Strategic Business Transformation & BA Role in Design Thinking
 
Changing Role Of Design
Changing Role Of DesignChanging Role Of Design
Changing Role Of Design
 

Andere mochten auch

10 in 10 – 10 Ways Innovation, Design, Demographics and Global Trends Will Im...
10 in 10 – 10 Ways Innovation, Design, Demographics and Global Trends Will Im...10 in 10 – 10 Ways Innovation, Design, Demographics and Global Trends Will Im...
10 in 10 – 10 Ways Innovation, Design, Demographics and Global Trends Will Im...UBM Canon
 
Diseño e innovación. La gestión del diseño en la empresa
Diseño e innovación. La gestión del diseño en la empresaDiseño e innovación. La gestión del diseño en la empresa
Diseño e innovación. La gestión del diseño en la empresaViviana Moreno Troconis
 
Autodesk Ideas_Innovation and Design Jan 2011
Autodesk Ideas_Innovation and Design Jan 2011Autodesk Ideas_Innovation and Design Jan 2011
Autodesk Ideas_Innovation and Design Jan 2011Nelson Gaytón
 
Digital Transformation at the ATO: The Design Imperative
Digital Transformation at the ATO: The Design ImperativeDigital Transformation at the ATO: The Design Imperative
Digital Transformation at the ATO: The Design ImperativeDesign Managers Australia
 
Ambush Marketing 10 Samples (in Russian)
Ambush Marketing 10 Samples (in Russian)Ambush Marketing 10 Samples (in Russian)
Ambush Marketing 10 Samples (in Russian)Evgeniy Simakhin
 
Gamification: an interactive introduction (by Anneleen Boullart & Timo Vandem...
Gamification: an interactive introduction (by Anneleen Boullart & Timo Vandem...Gamification: an interactive introduction (by Anneleen Boullart & Timo Vandem...
Gamification: an interactive introduction (by Anneleen Boullart & Timo Vandem...InSites on Stage
 
Präsentation Edelman Markenstudie Innovation and the Earned Brand 2015
Präsentation Edelman Markenstudie Innovation and the Earned Brand 2015Präsentation Edelman Markenstudie Innovation and the Earned Brand 2015
Präsentation Edelman Markenstudie Innovation and the Earned Brand 2015Edelman.ergo GmbH
 
Branding & Innovation: An Outsider's Perspective
Branding & Innovation: An Outsider's PerspectiveBranding & Innovation: An Outsider's Perspective
Branding & Innovation: An Outsider's PerspectiveCharged2020
 
Innovation Branding + Design by Glen Barry
Innovation Branding + Design by Glen BarryInnovation Branding + Design by Glen Barry
Innovation Branding + Design by Glen BarryGlen Barry
 
5 trends for future innovation
5 trends for future innovation5 trends for future innovation
5 trends for future innovationRodrigo Bautista
 
Introduction to OPEN INNOVATION
Introduction to OPEN INNOVATIONIntroduction to OPEN INNOVATION
Introduction to OPEN INNOVATIONSerdar Temiz
 
Design Strategy for Working mom
Design Strategy for Working momDesign Strategy for Working mom
Design Strategy for Working momDee Kim
 
Brand innovation & Social media
Brand innovation & Social media Brand innovation & Social media
Brand innovation & Social media cherylannsmith
 
Performance marketing for brands
Performance marketing for brandsPerformance marketing for brands
Performance marketing for brandsRed Keds
 
Innovation Through Managing Design Implementation: 4 Principles for Embedding...
Innovation Through Managing Design Implementation: 4 Principles for Embedding...Innovation Through Managing Design Implementation: 4 Principles for Embedding...
Innovation Through Managing Design Implementation: 4 Principles for Embedding...Design Managers Australia
 
The Future of Advertising. WTF?
The Future of Advertising. WTF?The Future of Advertising. WTF?
The Future of Advertising. WTF?David Armano
 

Andere mochten auch (20)

10 in 10 – 10 Ways Innovation, Design, Demographics and Global Trends Will Im...
10 in 10 – 10 Ways Innovation, Design, Demographics and Global Trends Will Im...10 in 10 – 10 Ways Innovation, Design, Demographics and Global Trends Will Im...
10 in 10 – 10 Ways Innovation, Design, Demographics and Global Trends Will Im...
 
Diseño e innovación. La gestión del diseño en la empresa
Diseño e innovación. La gestión del diseño en la empresaDiseño e innovación. La gestión del diseño en la empresa
Diseño e innovación. La gestión del diseño en la empresa
 
Autodesk Ideas_Innovation and Design Jan 2011
Autodesk Ideas_Innovation and Design Jan 2011Autodesk Ideas_Innovation and Design Jan 2011
Autodesk Ideas_Innovation and Design Jan 2011
 
Digital Transformation at the ATO: The Design Imperative
Digital Transformation at the ATO: The Design ImperativeDigital Transformation at the ATO: The Design Imperative
Digital Transformation at the ATO: The Design Imperative
 
The undercover economist
The undercover economistThe undercover economist
The undercover economist
 
Ambush Marketing 10 Samples (in Russian)
Ambush Marketing 10 Samples (in Russian)Ambush Marketing 10 Samples (in Russian)
Ambush Marketing 10 Samples (in Russian)
 
Gastcollege Tu 080916
Gastcollege Tu  080916Gastcollege Tu  080916
Gastcollege Tu 080916
 
Gamification: an interactive introduction (by Anneleen Boullart & Timo Vandem...
Gamification: an interactive introduction (by Anneleen Boullart & Timo Vandem...Gamification: an interactive introduction (by Anneleen Boullart & Timo Vandem...
Gamification: an interactive introduction (by Anneleen Boullart & Timo Vandem...
 
Präsentation Edelman Markenstudie Innovation and the Earned Brand 2015
Präsentation Edelman Markenstudie Innovation and the Earned Brand 2015Präsentation Edelman Markenstudie Innovation and the Earned Brand 2015
Präsentation Edelman Markenstudie Innovation and the Earned Brand 2015
 
Branding & Innovation: An Outsider's Perspective
Branding & Innovation: An Outsider's PerspectiveBranding & Innovation: An Outsider's Perspective
Branding & Innovation: An Outsider's Perspective
 
Innovation Branding + Design by Glen Barry
Innovation Branding + Design by Glen BarryInnovation Branding + Design by Glen Barry
Innovation Branding + Design by Glen Barry
 
Innovation in fine fashion
Innovation in fine fashionInnovation in fine fashion
Innovation in fine fashion
 
Fashion and digital
Fashion and digitalFashion and digital
Fashion and digital
 
5 trends for future innovation
5 trends for future innovation5 trends for future innovation
5 trends for future innovation
 
Introduction to OPEN INNOVATION
Introduction to OPEN INNOVATIONIntroduction to OPEN INNOVATION
Introduction to OPEN INNOVATION
 
Design Strategy for Working mom
Design Strategy for Working momDesign Strategy for Working mom
Design Strategy for Working mom
 
Brand innovation & Social media
Brand innovation & Social media Brand innovation & Social media
Brand innovation & Social media
 
Performance marketing for brands
Performance marketing for brandsPerformance marketing for brands
Performance marketing for brands
 
Innovation Through Managing Design Implementation: 4 Principles for Embedding...
Innovation Through Managing Design Implementation: 4 Principles for Embedding...Innovation Through Managing Design Implementation: 4 Principles for Embedding...
Innovation Through Managing Design Implementation: 4 Principles for Embedding...
 
The Future of Advertising. WTF?
The Future of Advertising. WTF?The Future of Advertising. WTF?
The Future of Advertising. WTF?
 

Ähnlich wie Brand, Innovation & Design

Brand Innovation Workshop Brandculture Sessions #2
Brand Innovation Workshop Brandculture Sessions #2Brand Innovation Workshop Brandculture Sessions #2
Brand Innovation Workshop Brandculture Sessions #2Thomas Stack
 
What is design thinking and how to apply it?
What is design thinking and how to apply it?What is design thinking and how to apply it?
What is design thinking and how to apply it?DariaPersell
 
Product adoption and innovation
Product adoption and innovationProduct adoption and innovation
Product adoption and innovationabhinavbhamri
 
Innovation And Creativity 131
Innovation And Creativity 131Innovation And Creativity 131
Innovation And Creativity 131MADAN PANDIA
 
Design a better business
Design a better business Design a better business
Design a better business Linh Anh
 
Moving Innovation from Buzzword to Action
Moving Innovation from Buzzword to ActionMoving Innovation from Buzzword to Action
Moving Innovation from Buzzword to ActionZeus Jones
 
Game Changer Book Summary.ppt
Game Changer Book Summary.pptGame Changer Book Summary.ppt
Game Changer Book Summary.pptNisrin Ali
 
Fermin company culture-innovationdrivingforce4
Fermin company culture-innovationdrivingforce4Fermin company culture-innovationdrivingforce4
Fermin company culture-innovationdrivingforce4InnovationManagement.se
 
Changestartsherecultofinnovationss 140120145907-phpapp02
Changestartsherecultofinnovationss 140120145907-phpapp02Changestartsherecultofinnovationss 140120145907-phpapp02
Changestartsherecultofinnovationss 140120145907-phpapp02Zenobia Beukes
 
The Roadmap To Innovation Success
The Roadmap To Innovation SuccessThe Roadmap To Innovation Success
The Roadmap To Innovation SuccessZwi Fainberg
 
Business School Type Thinking to Avoid in a Digital World
Business School Type Thinking to Avoid in a Digital WorldBusiness School Type Thinking to Avoid in a Digital World
Business School Type Thinking to Avoid in a Digital WorldIsman Tanuri
 
Innovation Women Speak! Webinar: Creativity and Business: Why It Matters
Innovation Women Speak! Webinar: Creativity and Business: Why It MattersInnovation Women Speak! Webinar: Creativity and Business: Why It Matters
Innovation Women Speak! Webinar: Creativity and Business: Why It MattersInnovation Women
 
Innovation And Creativity 131[1]
Innovation And Creativity 131[1]Innovation And Creativity 131[1]
Innovation And Creativity 131[1]Nenad Severin
 

Ähnlich wie Brand, Innovation & Design (20)

Brand Innovation Workshop Brandculture Sessions #2
Brand Innovation Workshop Brandculture Sessions #2Brand Innovation Workshop Brandculture Sessions #2
Brand Innovation Workshop Brandculture Sessions #2
 
What is design thinking and how to apply it?
What is design thinking and how to apply it?What is design thinking and how to apply it?
What is design thinking and how to apply it?
 
Tenets of innovation
Tenets of innovationTenets of innovation
Tenets of innovation
 
Product adoption and innovation
Product adoption and innovationProduct adoption and innovation
Product adoption and innovation
 
Innovation And Creativity 131
Innovation And Creativity 131Innovation And Creativity 131
Innovation And Creativity 131
 
Design a better business
Design a better business Design a better business
Design a better business
 
Design a Better Business
Design a Better BusinessDesign a Better Business
Design a Better Business
 
Ingosu hq english
Ingosu hq englishIngosu hq english
Ingosu hq english
 
Moving Innovation from Buzzword to Action
Moving Innovation from Buzzword to ActionMoving Innovation from Buzzword to Action
Moving Innovation from Buzzword to Action
 
Innovator next presentation
Innovator next presentationInnovator next presentation
Innovator next presentation
 
Game Changer Book Summary.ppt
Game Changer Book Summary.pptGame Changer Book Summary.ppt
Game Changer Book Summary.ppt
 
AuraTalk Issue 3
AuraTalk Issue 3AuraTalk Issue 3
AuraTalk Issue 3
 
Fermin company culture-innovationdrivingforce4
Fermin company culture-innovationdrivingforce4Fermin company culture-innovationdrivingforce4
Fermin company culture-innovationdrivingforce4
 
Changestartsherecultofinnovationss 140120145907-phpapp02
Changestartsherecultofinnovationss 140120145907-phpapp02Changestartsherecultofinnovationss 140120145907-phpapp02
Changestartsherecultofinnovationss 140120145907-phpapp02
 
Wisdom Innovation Presentation
Wisdom Innovation PresentationWisdom Innovation Presentation
Wisdom Innovation Presentation
 
The Roadmap To Innovation Success
The Roadmap To Innovation SuccessThe Roadmap To Innovation Success
The Roadmap To Innovation Success
 
Sc e book
Sc e bookSc e book
Sc e book
 
Business School Type Thinking to Avoid in a Digital World
Business School Type Thinking to Avoid in a Digital WorldBusiness School Type Thinking to Avoid in a Digital World
Business School Type Thinking to Avoid in a Digital World
 
Innovation Women Speak! Webinar: Creativity and Business: Why It Matters
Innovation Women Speak! Webinar: Creativity and Business: Why It MattersInnovation Women Speak! Webinar: Creativity and Business: Why It Matters
Innovation Women Speak! Webinar: Creativity and Business: Why It Matters
 
Innovation And Creativity 131[1]
Innovation And Creativity 131[1]Innovation And Creativity 131[1]
Innovation And Creativity 131[1]
 

Mehr von Thomas Stack

Få mere gjort BIF Netværk hold 2
Få mere gjort BIF Netværk hold 2Få mere gjort BIF Netværk hold 2
Få mere gjort BIF Netværk hold 2Thomas Stack
 
Få mere gjort foredrag for bif netværk
Få mere gjort foredrag for bif netværkFå mere gjort foredrag for bif netværk
Få mere gjort foredrag for bif netværkThomas Stack
 
Foredrag om oplevelsesøkonomien til albatros rejser
Foredrag om oplevelsesøkonomien til albatros rejserForedrag om oplevelsesøkonomien til albatros rejser
Foredrag om oplevelsesøkonomien til albatros rejserThomas Stack
 
Sociale medier og salg Business Danmark
Sociale medier og salg Business DanmarkSociale medier og salg Business Danmark
Sociale medier og salg Business DanmarkThomas Stack
 
TDC butik version 2.0 ved pierre rindsig
TDC butik version 2.0 ved pierre rindsigTDC butik version 2.0 ved pierre rindsig
TDC butik version 2.0 ved pierre rindsigThomas Stack
 
Styrkede kompetencer i lederskabet
Styrkede kompetencer i lederskabetStyrkede kompetencer i lederskabet
Styrkede kompetencer i lederskabetThomas Stack
 
Lederens verdens anno 2011
Lederens verdens anno 2011Lederens verdens anno 2011
Lederens verdens anno 2011Thomas Stack
 
Lær at præsentere som Steve Jobs
Lær at præsentere som Steve JobsLær at præsentere som Steve Jobs
Lær at præsentere som Steve JobsThomas Stack
 
GTD undervisningsmaterialer
GTD undervisningsmaterialerGTD undervisningsmaterialer
GTD undervisningsmaterialerThomas Stack
 
Hvad er en brandkultur
Hvad er en brandkulturHvad er en brandkultur
Hvad er en brandkulturThomas Stack
 
Udvikling af virksomhedskultur
Udvikling af virksomhedskulturUdvikling af virksomhedskultur
Udvikling af virksomhedskulturThomas Stack
 
Motivation - Inspiration til dit lederskab
Motivation - Inspiration til dit lederskabMotivation - Inspiration til dit lederskab
Motivation - Inspiration til dit lederskabThomas Stack
 
Motivation Bif Netvaerk
Motivation Bif NetvaerkMotivation Bif Netvaerk
Motivation Bif NetvaerkThomas Stack
 
Invitation Brandculture Session #2
Invitation Brandculture Session #2Invitation Brandculture Session #2
Invitation Brandculture Session #2Thomas Stack
 
Brandculture Social Media, Digital TilstedevæRelse & Interaktion
Brandculture Social Media, Digital TilstedevæRelse & InteraktionBrandculture Social Media, Digital TilstedevæRelse & Interaktion
Brandculture Social Media, Digital TilstedevæRelse & InteraktionThomas Stack
 
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint DifferentieringBrandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint DifferentieringThomas Stack
 
Invitation Brandculture Session #1
Invitation Brandculture Session #1Invitation Brandculture Session #1
Invitation Brandculture Session #1Thomas Stack
 
Brandculture Presentation
Brandculture PresentationBrandculture Presentation
Brandculture PresentationThomas Stack
 

Mehr von Thomas Stack (20)

Få mere gjort BIF Netværk hold 2
Få mere gjort BIF Netværk hold 2Få mere gjort BIF Netværk hold 2
Få mere gjort BIF Netværk hold 2
 
Få mere gjort foredrag for bif netværk
Få mere gjort foredrag for bif netværkFå mere gjort foredrag for bif netværk
Få mere gjort foredrag for bif netværk
 
Foredrag om oplevelsesøkonomien til albatros rejser
Foredrag om oplevelsesøkonomien til albatros rejserForedrag om oplevelsesøkonomien til albatros rejser
Foredrag om oplevelsesøkonomien til albatros rejser
 
Sociale medier og salg Business Danmark
Sociale medier og salg Business DanmarkSociale medier og salg Business Danmark
Sociale medier og salg Business Danmark
 
GTD
GTDGTD
GTD
 
Få Mere gjort
Få Mere gjortFå Mere gjort
Få Mere gjort
 
TDC butik version 2.0 ved pierre rindsig
TDC butik version 2.0 ved pierre rindsigTDC butik version 2.0 ved pierre rindsig
TDC butik version 2.0 ved pierre rindsig
 
Styrkede kompetencer i lederskabet
Styrkede kompetencer i lederskabetStyrkede kompetencer i lederskabet
Styrkede kompetencer i lederskabet
 
Lederens verdens anno 2011
Lederens verdens anno 2011Lederens verdens anno 2011
Lederens verdens anno 2011
 
Lær at præsentere som Steve Jobs
Lær at præsentere som Steve JobsLær at præsentere som Steve Jobs
Lær at præsentere som Steve Jobs
 
GTD undervisningsmaterialer
GTD undervisningsmaterialerGTD undervisningsmaterialer
GTD undervisningsmaterialer
 
Hvad er en brandkultur
Hvad er en brandkulturHvad er en brandkultur
Hvad er en brandkultur
 
Udvikling af virksomhedskultur
Udvikling af virksomhedskulturUdvikling af virksomhedskultur
Udvikling af virksomhedskultur
 
Motivation - Inspiration til dit lederskab
Motivation - Inspiration til dit lederskabMotivation - Inspiration til dit lederskab
Motivation - Inspiration til dit lederskab
 
Motivation Bif Netvaerk
Motivation Bif NetvaerkMotivation Bif Netvaerk
Motivation Bif Netvaerk
 
Invitation Brandculture Session #2
Invitation Brandculture Session #2Invitation Brandculture Session #2
Invitation Brandculture Session #2
 
Brandculture Social Media, Digital TilstedevæRelse & Interaktion
Brandculture Social Media, Digital TilstedevæRelse & InteraktionBrandculture Social Media, Digital TilstedevæRelse & Interaktion
Brandculture Social Media, Digital TilstedevæRelse & Interaktion
 
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint DifferentieringBrandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
 
Invitation Brandculture Session #1
Invitation Brandculture Session #1Invitation Brandculture Session #1
Invitation Brandculture Session #1
 
Brandculture Presentation
Brandculture PresentationBrandculture Presentation
Brandculture Presentation
 

Kürzlich hochgeladen

UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 

Kürzlich hochgeladen (20)

UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 

Brand, Innovation & Design

  • 3. Purpose? The purpose of the workshop is to turn on your creativity and open your mind to new and exciting possibilities In these times we need to be creative and innovative to stay ahead of the curve and maintain our leading position. The Design & innovation workshop will provide you with the new tools and knowledge which you can use as inspiration in your daily work. Get ready for a fun and playful day with a very serious learning experience that will move you!
  • 4. A brief look at the program Brands, innovation and design Unleashing your Creativity Lunch Mapping the Customer Journey Brainstorming & Ideation Experience Design Prototype presentation Lessons learned and how can I apply this knowledge
  • 7. Complex Complicated Emergent Good Practice Chaotic Simple Novel Best Practice
  • 8. Can your job be done…
  • 11. Complex Complicated Emergent Good Practice Chaotic Simple Novel Best Practice
  • 13. 2 dominating problems Extreme clutter of the marketplace Relentless speed of change
  • 14. 1600
  • 17. 13.000.000 available articles on Wikipedia
  • 18. Brand Strategy Design Thinking Culture of Innovation
  • 22. A brand is a person’s gut feeling about a product, service or company
  • 24. Design thinking is a process for practical, creative resolution of problems or issues that looks for an improved future result
  • 25. Design thinking Inspiration Implementation Ideation
  • 26. What is Design Thinking? It’s a fluid but definable process involving several key components COLLABORATIVE: Working with people who share similar and dissimilar experiences to generate richer work. ABDUCTIVE: Starts from a set of accepted facts and works back from their likely explanations. EXPERIMENTAL: Build prototypes. Pose hypotheses. Test them. Iterate. All to manage risk. PERSONAL: Realize each problem – and the people there to solve it – has a unique context. INTEGRATIVE: Seeing the whole system and its many connections. INTERPRETIVE: Creating the best way to frame the problem and judge the possible solutions.
  • 28. If you wanna innovate… …you gotta design!
  • 29. Design leverage Thought leadership Business Model Organizational structure Strategic decisions Internal communications Operational processes Brand Ecosystem Customer relationships Products & Services External conversations
  • 31. A Culture of innovation
  • 32. Innovation no longer just happens in R&D But that does not mean that everyone is equally good at it
  • 33. Innovation is a team sport Silos must be broken
  • 34. Keep the consumer at the heart of what you do. But don’t listen to everything they say – use your intuition
  • 35. Innovation culture thrives on optimism & trust Listen to ideas, embrace risk, learn from failure, reward bravery
  • 37. Innovation has many forms Incremental innovation requires different support from revolutionary
  • 38. Be careful how you measure success Allow small, fragile ideas the time to grow into big strong ones
  • 39. It’s not easy. But it is possible. Project by project
  • 40. One size does not fit all. You need to build a culture of innovation that fits your organisation
  • 41. Innovation no longer just happens in R&D Innovation is a team sport Keep consumers at the haert of what you do Innovation culture thrives on optimism & trust Speed is good Innovation has many forms Be careful how you measure success It’s not easy One size does not fit all
  • 43. Customer journey Planning Entering Waiting Riding Continuing 1 2 3 4 5 6 7 8 9 Learning Starting Ticketing Boarding Arriving