12. Finding the Marketing Sweet Spot Your Org Is Good at It Important to Partner/Audience No One Else Does It/UVP Sources: BBMG and Jim Collins, Good to Great, Hedgehog Concept
30. Fundraising is moving online Total Online Donations (1999 â 2006) Online donors are younger, wealthier and more generous than offline donors. Source: Estimates from e-PhilanthropyFoundation.org.
53. Contests are good! â We put the information on our websiteâŠconstantly updating them [donors] as to how we were doingâŠour volunteers were really eager to try to get the matching grant, but they also reached out about our mission.â -Kristy, Bubel-Aiken Foundation