1. 8 Definitive Marketing Trends & Tools
You Need For 2019

2. 1. Get Your Chat On
8 Definitive Marketing Trends & Tools You Need For 2019
Chat is being used to answer repetitive questions such as travel
dates, amenities, local attractions, etc.
Give your bot a personality and his own name. Know what you
want to use the bot for and develop it accordingly – sales or
customer service?

3. 2. Artificial Intelligence (AI)
8 Definitive Marketing Trends & Tools You Need For 2019
AI is being used on your smart phones, social media feeds,
gaming, online ads, streaming services and more.
As chatbots and programmatic buying become more
commonplace, AI will become more embedded in our marketing
psyche.

4. 3. Prepare For Voice Search
8 Definitive Marketing Trends & Tools You Need For 2019
Build a robust FAQs section built around search queries that are
more conversational instead of the usual short keywords. Eg.
‘where can I find a hotel in Auckland?’.
This also means including long tail keywords in your bidding
strategy as these are higher intent keywords.

5. 4. Influencer Marketing
8 Definitive Marketing Trends & Tools You Need For 2019
In 2019 though, try to look for local partners to improve your reach
and simply getting in front of the ‘bigger influencers’.
If you’re more domestically focused, engage local influencers to
tell your story.

6. 5. Video. Video.
8 Definitive Marketing Trends & Tools You Need For 2019
Go behind the scenes with your chef, interview the housekeeper,
talk to locals … video opportunities are endless.
Short videos, especially for social, are great to capture the falling
attention of humans. Make sure you pick your channels carefully
and have a thought-out strategy behind video creation.

7. 6. Let’s Get Personal
8 Definitive Marketing Trends & Tools You Need For 2019
Dive into the data from your property management system (PMS)
and Mailchimp when designing your promotions and ad creative.
The more personal and targeted you get, better the user
experience and higher the returns.

8. 7. Stay On Top Of Social Messaging
8 Definitive Marketing Trends & Tools You Need For 2019
Facebook Messenger and WhatsApp allow you to send messages
to customers directly and are more personal.
You can merge them with chatbots to manage responses and
also build ad campaigns on them.

9. 8. Topic Clusters Define Content Strategy
8 Definitive Marketing Trends & Tools You Need For 2019
Content is king. No doubt. But, to gain the respect of your users
and search engine, it is important to choose topics closest to your
business and become an authority on it.
For instance, create content on your location or destination. If you
offer great food, create content around the service, dishes, recipes
and ingredients.

10. BLOG.STAAH.COM
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