1.
Paid Free
Source: New York Times Report, DSP-Partners Analysis
New York Times – Users & Channels
30
20
13,5
11,3
6,5
5,7
1,25 0,76
0
5
10
15
20
25
30
35
#users/subscribers
[m] Conclusions
 NYT has 40x web-users (non-paying)
vs. digital subscribers (paying)
 NYT website has 24x the reach of
the print-publication
 #Digital subscribers are 60% of Print
subscribers
 Twitter generates almost 2x number
of Facebook followers
40x
24x
2x
60%
Web/Dig. Subs
Web/Print Subs
Twitter/Facebook
Subs
Dig./Print.