1.
Newspaper &
Magazine-Apps:
Growing strongly!
Analysis of 2.000 Apps in German App Stores
Berlin I March 2014
© DSP-Partners 2014

2.
Newspaper & Magazine Apps Germany:
Findings at a glance
 Newspaper & Magazine Publishers love iOS
 But: German consumers favour Android
 In 2013, new App launches grew strongly,
driven by massive releases of ePaper-based magazine-Apps
 Publishers focus on what the know best: Content!
(a) News & Weather
(b) Entertainment & Lifestyle
Source: DSP-Partners App-Database
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3.
Majority of German Apps still developed for iOS –
Publishers with even more focus on Apple
All 2.000 Apps surveyed
Share of operating systems [%]
WinPh
7%
Android
Newspaper/
Magazine Publishers: 31%
32%
Source: DSP-Partners App-Database
Blackber
3%
iOS
59%
Newspaper/
Magazine Publishers: 66%
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4.
But: German customers are dominantly using
Android-Smartphones
2%
2%
5%
7%
28%
Blackberry
59%
Customers
use
Android
more
WinPhone
iOS
Android
65%
32%
Apps published
Source: DSP-Partners App-Database; Tomorrow Focus Mobile Effects 2013-2
Smartphone Use
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5.
Strong overall growth of new Apps –
Publishers with 60% of all new App-launches in 2013
400
Anzahl neu new released
Number of veröffentlicher
iOS-Apps pro Jahr
iOS-Apps per year
350
300
250
Growing strongly!
200
Alle Anbieter
All players
150
Magazines
Newspapers/
Verlage
100
50
0
2008
1 per 8/2013, extrapolated to 12/2013
Source: DSP-Partners App-Database
2009
2010
2011
2012
1
2013
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6.
Publishing players are focusing their Apps on
(a) News & Weather (b) Entertainment
WAZ
-
SWH
Bücher & Bildung
Books & Education
Spiegel Verlag
Rheinische Post
Madsack
Ippen
Holtzbrinck
Gruner & Jahr
FAZ
DuMont
Finanzen & Wirtschaft
Finance & Business
Foto & Video
Photo
Gesundheit Fitness
Health & & Fitness
Inhalte & Kataloge
Content & Catalogues
Musik & & Audio
Music Audio
News & Weather
Nachrichten & Wetter
Navigation & Reise
Navigation & Travel
Social
Social
Spiele
Games
Sport
Sports
Tools & & Productivity
Tools Produktivität
Unterhaltung, Shopping & Lifestyle
Entertainment, Shopping &
Lifestyle
ddvg
Burda
Bauer Media
Axel Springer
Source: DSP-Partners App-Database
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7.
Contact
Stefan Behrendt
Founder I Managing Partner
DSP-Partners
www.dsp-partners.com
www.twitter.com/stbe
http://www.dsp-partners.com/app-studie/datenbank
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Base: Apps from 72 companies in German App Stores
1&1
Accor
Air Berlin
Allianz
amazon
Apple
ARD
Audi
Axel Springer
Bauer Media
Best Western
BMW
Burda
Commerzbank
Daimler
ddvg
Deutsche Bahn
Deutsche Bank
Deutsche Post
Deutsche Telekom
DuMont
E.on
eBay
EnBW
Source: DSP-Partners App-Database
ePlus
Expedia
Facebook
FAZ
Ford
google
Gruner & Jahr
Hilton
Holtzbrinck
HRS
HypoVereinsbank
Intercontinental Hotel Group
Ippen
Kabel Deutschland
Lufthansa
Madsack
Maritim Hotels
Marriott
Microsoft
Mobilcom
NH Hotels
Opel
Opodo
Otto
Porsche
Priceline
Pro7Sat1
Renault
Rheinische Post
RTL
RWE
Seat
Skoda
Sparkasse
Spiegel Verlag
Starwood Hotels
Steigenberger
Südwestdeutsche Medienholding
Telefonica I O2
Thomas Cook
TUI
Vattenfall
Vodafone
Volksbank
Volkswagen
WAZ
Zalando
ZDF
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