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Business Life Cycle Mamaearth.pptx

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Mercury is the closest planet to the Sun and the smallest one in the Solar System—it’s only a bit larger than our Moon. This planet’s name has nothing to do with the liquid metal, since Mercury was named after a Roman god

Mercury is the closest planet to the Sun and the smallest one in the Solar System—it’s only a bit larger than our Moon. This planet’s name has nothing to do with the liquid metal, since Mercury was named after a Roman god

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Business Life Cycle Mamaearth.pptx

  1. 1. Business Life Cycle Mamaearth Abhishek Singh Sakshi Kalia Vishwa Vora Vaishnavi Mishra Tibba Gon
  2. 2. Table of contents Introduction 01 Business overview of Mamaearth 02 Marketing plan Marketing strategies implemented Mamaearth 03 SWOT Analysis Strenghts Weakness Opportunites & Threats 04 Competitors Major competitors of Mamaearth 05 Product portfolio Diversity of products 06 Summary A brief recap of the presentation
  3. 3. Introduction “Things will never go the way you imagine, a hundred different things will go wrong (sometimes all at once), you will have to change tactics and rework plans.” - Ghazal Alagh 01
  4. 4.  Mamaearth is an Indian Organic brand that was started by Varun Alagh and Ghazal Alagh in 2016  The idea of the company came about after having their first child  The company’s headquarters are located in Gurugram (Gurgaon), India  Mamaearth follows a direct-to-consumer (DTC) business model
  5. 5.  It is the first Asian brand to be certified as “MADE SAFE  Mamaearth has segmented its product line into categories like Baby, Beauty, Hair, Face, Body, Gift packs etc.  Today, Mamaearth is one of the leading organic brands made in India  Mamaearth decided to directly target mothers & like-minded parents
  6. 6. Marketing plan 02 Marketing strategies implemented Mamaearth
  7. 7. ● Enhancing Customer Base ● Concentrate on Digital Platforms ● Brand Message ● Social Media Marketing ● Brand Endorsement ● Word of Mouth ● TV Commercials ● YouTube Marketing
  8. 8. SWOT Analysis 03
  9. 9. Strength  Natural product  Ad campaigns  Quick and fast delivery  Customer service Threats  Competition  Price of raw material Weakness  Less no of outlets  Production outsourcing Opportunities  New environment policy  New trends in consumer behavior  Expansion in physical retail market
  10. 10. Major Competitors 04
  11. 11. Product portfolio 05
  12. 12. Summary Start-up Mamaearth was founded by parents for parents Marketing A journey to success through marketing SWOT Analysis Conducting SWOT Analysis of Mamaearth Competitors Major Competitors for Mamaearth in the industry Product portfolio Vast & Diverse range of products 06
  13. 13. CREDITS: This presentation template was created by Slidesgo, and includes icons by Flaticon and infographics & images by Freepik Thanks!

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