Running multiple online and offline stores in different countries and with multiple warehouses sounds like a challenge itself. But there are a lot of solutions that allow you to streamline communication, optimize inventory across all your locations, stores and warehouses. All you need is to apply to your business appropriate bundle of solutions. We’d like to share some useful cases based on our experience of developing multi-stores on Magento.

1. HOW TO HANDLE
MULTI-EVERYTHING
| multi-store, multi-warehouse, multi-language,
multi-currency on Magento
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2. Goede dag!
I am Sergey Lysak
I am here because I love talking to people
CEO at Eltrino
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3. WE HELP MAGENTO
MERCHANTS
TO CONQUER NEW
ECOMMERCE SUMMITS
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4. 4
Our Expertise
● Magento Frontend & Backend Development
● Magento Upgrades & Customizations
● Magento Support & Maintenance
● Magento Extension Development
● Custom Web Development

5. Eltrino presence
Kyiv
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Amsterdam
Las Vegas

6. MULTI-STORE
How to avoid common issues with Magento multi-store
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7. BUSINESS
Always start with crystalizing
business requirements!
REQUIREMENTS
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8. MAGENTO
MULTI-STORE
Multiple websites
Cases when you need
separate websites. Different
currencies, User or Admin
roles, catalog permissions,
prices, promotional rules
Multiple stores
Different catalog structures
under a single website. In this
case your customers can add
to their shopping cart products
from separate stores.
Multiple store views
A single website, with single
store but it can have different
views
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9. Website / Store / Store View
Website
Can have unique Prices
Can have unique Shipping Methods
Can have unique Payment Methods
Can have unique Currency
Does not share Shopping Cart
Does share Customers
Store
Can have unique Catalog
Can Share Cart
Can Share User Sessions
Store View
Can have unique Language
Can have unique Theme
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10. Multiple websites
architecture
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Admin Panel
Website Website
Store Store Store Store
Store view
Store view
Store view Store view Store view
Store view

11. Multiple websites example
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Admin Panel
Australia
Southco AU
southco.com/en-au/
United States
Southco US
southco.com/en-us/
United Kingdom
Southco UK
southco.com/en-gb/
European Union
Southco EU
southco.com/en-eu/
southco.com/fr-eu/
southco.com/es-eu/
...
...

12. MULTIPLE WEBSITES
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https://www.grasscity.eu/
https://www.grasscity.co.uk/

13. Implement Multiple
websites if you need:
∎ Different base currencies for the same products
∎ Different prices for the same products
∎ Different catalog permissions
∎ Different promotional rules
∎ Different User or Admin roles
∎ Different customer accounts
Your audience will listen to you or read the content, but won’t do both. 13

14. Multiple stores
architecture
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Admin Panel
Website
Store Store
Store view Store view

15. Implement Multiple
stores if you need:
∎ Separate catalog but keep ability to add products to the same shopping cart from
different stores
∎ Separate category
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16. Multiple store views
architecture
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Admin Panel
Website
Store
Store view Store viewStore view Store view

17. Implement Multiple
store views if you
need:
∎ Display different languages and currencies
∎ Display different themes
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18. MULTI-
WAREHOUSE
Common issues
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19. $1.75
Retailers lose in revenue annually
due to overstocks, out-of-stocks,
and preventable returns
Trillion
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20. Intelligent inventory improves
customer experience and
drives sales
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21. MSIMagento Multi Source Inventory (MSI)
extension enhances Inventory
Management, enabling you to manage
inventory for a single or across multiple
locations and sales channels with
concurrent checkout protection and
shipment matching algorithms.
CONCEPT
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22. 450k+ Current codebase modules
lines of PHP code
46k+ MSI
lines of PHP code
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23. MSI key features:
∎ Smooth stock tracking and order fulfillment across multiples sources (physical
stock where the goods are stored and shipped from) and websites
∎ Create sources with specific locations (like warehouses and storefronts) and
available shipping options
∎ Ship partial and distributed shipments from multiple locations
∎ Integrate with 3rd party inventory systems, warehouses, and order management
using MSI APIs
∎ Support of Store Pickup
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24. MULTI-
LANGUAGE
Tips
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25. Take
multi-language
into account on
the design
stage
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26. Prepare content
for translation
properly
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"Add to Cart","Zum Warenkorb hinzufügen"
"Add to Compare","Hinzufügen um zu vergleichen"
"Add to Wishlist","Zum Wunschzettel hinzufügen"
"Additional Product Info","Zusätzliche Angaben
zum Produkt"
"Address","Adresse"
"Address %1 of %2","Adresse %1 von %2"

27. MULTI-
CURRENCY
Let’s start from business requirement
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28. Currencies in default Magento
Currencies Usage Scope
Base Currency
Transactions and price
setting
Website
Display Currency
Display prices on the
storefront
Store Views
Allowed Currency
Set up accepted for
payment currencies
Store Views
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29. Different Prices for
different Countries in
different Currencies with
different Tax rules
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30. 30
Different Prices for different
Countries in different Currencies
Southco EU

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Different Prices for different
Countries in different Currencies
Southco US

32. Tax Management
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Step #1
Which products and customer
groups to be taxed?
Step #2
Which location to be
taxed?
Step #3
How much customer
will be charged?
Tax classes + Tax rates

33. Tax Rules
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34. Multi-currency
takeaways:
∎ From the beginning decide transaction in what currency or currencies are
appropriate for your business
∎ Remember that with single website but different displayed currencies, customers
will be charged in the base currency
∎ If you need to set up different pricing for different countries build multi-store with
multiple websites
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35. SUMMARY
∎ Always start with crystalizing business requirements
∎ Multi-store architecture should meet logic of your business
∎ Multi-source inventory is vital for multi-store efficiency
∎ Provide clear data: detailed product details, tags, categories,
groups
∎ To set up different pricing for different countries build multi-store
with multiple websites
∎ Remember that multi-store increase loading. Upgrade servers /
hosting, level up performance
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36. Any questions?
You can contact me segey@eltrino.com
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