MAZARAI

CONTENTES
Logo
Usage errors
Color Palette
Logo in Reverse
Isolation Space
Font Palette Application
Introd
Introduction
Icon
Logotype
Logo Typeface
Sponsor Logo
Greyscale
Single Color
Logo Watermark
Logo on Background
Logo on Colored background
Font Palette
Icon

Mazari(nannorrhops ritchiana)which is a specie of (palm),
The logo define in wave type which show the handicraft
by the leaf of Mazari palm.
THe font (GOLDEN) is used in my logo to make
my logo decent and and creative way hor handcraft products.
Introduction
1
MAZARAI

Icon
1.5in
1.5in
3
The main icon of Mazarai is the wavey dry leaf of mazri palm and the grid
which relate to handcrafts.
2.3014 in
MAZARAI

Golden Ratio
Icon
The Golden ratio is a fixed ratio which is used in vaires means of
art to produce perfect and accurate logo by using the golden
formula.
4

Logo Typeface
Logotype
5
The Mazarai logo type has been designed by keeping in mind that
the handcrafted products can also define in branded way.
.
Logo typeface is based on Advent Pro thin which is a San-Serif
typeface.
The Mazarai logotype has been sellected because of its lovely
nature face.
.
The Mazarai logotype should not be typeset under any of the
circumstances. Should not be replaced by an exisiting font or
similar font could be used for the Mazari logotype.
The logotype must only be reproduced from authorised digital
artwork provided by the company.
MAZARAI

Logo
6
The relation between Mazari logo and logo typeface
is fixed and could not be changed, modified or altered. The
digital artwork to be used as provided by the company.
Refer to the figure;
If width of the logo is 3.812 inches,
the space between the divided dice and the Typeface is to be;
x= 0.361 inches.
Therefore;
the distance between the top of the logo typeface and the top
of the icon is y= 2.111 inches,
whereas;
Recommended Sizes
width: 3.812 inches
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5
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On stationary like markers, pencil etc
size width should be 0.329 inches.
In smaller size the widht should be
0.88 inches.
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Usage Errors
7
The position of the Mazari logotype
according to the symbol must not
be changed.
The size of the Mazari logotype must
not be changed.
The distance in between the icons
and the logotypeface shall not be
increased or decreased.
The logotype or the symbol should
not be compressed or expanded.
The thickness of the logotype or the
symbol should not be altered.
The type style of the Mazari logotype
must not be changed.
Use of any shadows or highlights is
stricktly not allowed.
The logotype or the symbol shall
not be stretched from any angle.
The color of the Mazari logo or
logotype must not be modified
or altered.
MAZARAI
MAZARAI

4 Color Print For web
C= 90
M= 30
Y= 95
K= 30
C= 10
M= 0
Y= 86
K= 0
C= 2
M= 91
Y= 83
K= 0
C= 49
M=10
Y= 90
K= 0
R= 0
G=102
B= 51
R= 242
G=231
B= 48
R= 227
G=50
B= 46
R= 67
G=54
B= 217
Color Palette
8
Production using CMYK colors
When Mazari logo is used in flyer, newspapers, magazines and
multicolored brochers etc. It shall be printed by using the four
process colors (CMYK) as shown in figure.
Production of logo using CMYK is shown in figure based on the
4 colors version.
When the logo is used on web or mobile, it is produced using the
RGB values as shown.
Production of logo using RGB is shown in the figure on side.
Production For web using (RGB) colors

Logo in Reverse
9
The Mazari logo on white is the standard and the most common
useable and preferred logo to be applied for all kind of business
terms and communication.
In reverse logo shall only be used in some cases of a certain print
material such as , presentaion, sign age etc.
Recommended space must be maintained around the Joyland
logo while using it in reverse.
The connection between the Mazarai logo and the box around it
is fixed and must not be altered.
According to figure,
When the width of the logo is 3.812 inches,
the width of the box around it is 4.812 in inches.
a = 0.4 in
b= 0.4 in
b
b =
0.4 in
a
a = 0.4 in
s
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3
5
3
.
5
3.812 inches
9
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10
Isolation Space
10
The isolation zone is the area arround the Mazari logo where no
other typography, visuals, rulers, boxes and icons etc. should be
used.
According to the figure,
When the width of the logo is 3.812 inches,
the isolation space arround the logo must be 1 inch.
This is to eknowledge that Mazarai is to be recognized as a
seprate brand, which is visable when put in a layout with others.
Exception of changes are only in case of co-branding.
1 inch 1 inch
1 inch
1 inch
MAZARAI

In future if the Mazari logo appears as a sponsor logo with others,
a minimmum distance of 15% of the width of the Mazari logo is
to be maintained from other sponsored logos.
If,
the wodth of the logo is 3.812 inches,
then,
the distance between the Mazari logo and the other sposor logo
shall be 0.5 inches.
No changes or modification is allowed in the distancing. Only the
company authorities can do so.
Sponsor Logo
11
0.5 inch 0.5 inch
0.5 inch
0.5 inch
SPONSERED LOGO
11
MAZARAI

Grey Scale
12
In case,
the Mazari logo is to be used on the mono color (single color)
printing communication medium, such as a advertisement in a
newspaper the logo should appear as shown in figure on the side.
To maintain balance in color, it is mendatory to be used on the
mentioned color codes.
The recommended space is to be maintained around the logo
when used in reverse. The distance between the Mazari logo and
the box around it is fixed and must not be changed.
Reverse
4 Color Print For web
4 Color Print For web
4 Color Print For web
C= 0
M= 0
Y= 0
K=100
C= 0
M= 0
Y= 0
K= 40
C= 0
M=0
Y= 0
K= 0
R= 35
G=31
Y= 32
R= 167
G= 31
B= 172
R= 0
G=0
B= 0
MAZARAI MAZARAI

Single Color
Reverse
4 Color Print For web
4 Color Print For web
C= 0
M= 0
Y= 0
K=100
C= 0
M=0
Y= 0
K= 0
R= 35
G=31
Y= 32
R= 0
G=0
B= 0
The single color printing is used for when the four or the two color
printing is not possible in any way.
This version of logo is only applicable in single color printing, no
application of this logo version is allowed on medium where the
four color printing or two color printing is mendatory.
This version is not for standard printing supplies such as leaflet,
stationery, advertisement etc. To maintain balance in color, it
is important to use the given color codes.
13
13
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Logo Watermark
14
Mazari logo could also be used as a watermark in any sort of a
document or an application where there is a lot of material such
as a notepad, diary etc which require the branding of a company
in the background.
The Mazazri logo could be brassed off by considering the mentioned
percentage of opacity colors.
Optionally the Mazari logo can also be printed in monochromatic
watermark form.
Kindly, keep in check that the percentage of the colors that are
mentioned here must not be changed.
Percentage Percentage
30% 10%
30%
MAZARAI

Logo on Background
The Mazari logo may also be used on various backgrounds but
depending on several purposes.
Only these given backgrounds could be used if there is need
of adding any background.
15
Greyscale on Black
Logo in Reverse Single color
on Black
15
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Logo on Colored Background
16
Mazari logo can only be used on dark and light soft tone colors
and images.
Tint of purplr, brown, blue and Green could be used as a logo
background as shown in figures on side.
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Font Palette
The fonts used for authorities form an integral part of the Mazari
visual connections.
The font family that is used across the broardgame packaging
and other is Microsoft Himalaya Serif Typeface and Advent Pro
San-Serif Typeface.
This is for all the supplies of the brand and not for the logotype of
the brand.
For the stationery, the font size, style and placement must not be
change. The size and position of each element has been ctreated
by keeping in mind the brand personality.
17
Advent Pro
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Microsoft Himalaya
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Century Gothic Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
FOR
LOGO
IDENTITY
GUIDELINE

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Nauman
MAZARAI