1.
The
New
Zealand
Pipfruit
Sector
March
2012

2.
New
Zealand
–
India
–
common
heritage

3.
Our
Hero
is
your
Hero
too

4.
The
Game

5.
3%
of
kiwis
are
of
Indian
descent

6.
Imports

7.
Variety
Mix
NZ
VarieAes
–
The
Red
Delicious
Challenge

8.
A
new
taste
experience

9.
Why
pay
a
premium
for
NZ
Royal
Gala?
The
Value
ProposiAon
The
promise
of
safe
fruit
grown
in
a
beauAful
environment
The
promise
of
good
taste
The
original
home
of
Royal
Gala

10.
Launch
for
NZ
Apples
March
2011

11.
100%
Pure
Launch
March
2011

12.
Pink Lady® Apples ©
Copyright 2008
Pink Lady® Apples © Copyright 2008
Pink Lady® Apples © Copyright 2008

13.
“So much more than an apple”
Fresh Produce India 2012
• What
makes
PINK
LADY
different
-­‐-­‐-­‐-­‐
PINK LADY apples are based on a
wonderful variety Cripps Pink -
possibly the best apple in the world.
Consistent quality is ensured by
strong, enforced, quality standards.
These are uniform throughout the
world.
PINK LADY has an international
club who share information

14.
Current PINK LADY® status
A worldwide involvement
Pink Lady® Apples ©
Copyright 2008
Pink Lady® Apples © Copyright 2008
USA
4100 ha – 24%
96,000 tons
Brazil
500 ha – 3%
12,000 tons
Uruguay
180 ha – 1%
2,500 tons
South Africa
2060 ha – 12%
57,000 tons
Europe
3800 ha – 22%
110,000 tons
Australia
1600 ha - 9%
66,000 tons
New Zealand
450 ha – 2.5%
18,000 tons
Argentina
1240 ha – 7%
30,000 tons
Chile
3000 ha – 18%
70,000 tons
46 % north hemisphere
54% south hemisphere
Total planted end
of 2011: 17.000 ha Total estimated
production in 2011:
460,000 tons
Japan
2011 Planting & Production
estimates: Source IPLA & WAPA

15.
Tastings - Shanghai

16.
Promotion - China

17.
In-store promotional events:
Promotion 2011 Europe

18.
Consumer Research – India 2012
Pink Lady v Washington Red Delicious
Pink
Lady
Red
Delicious
Fragrance
66%
33%
Freshness
80%
20%
Packaging
60%
40%
Juiciness
73%
27%
Price
44%
55%

19.
DistribuAon
–
India’s
Challenge
Main Ports
Growing Regions

20.
• Recent
phytosanitary
measures
designed
to
protect
India
apple
growers
• Improving
producAon
to
make
the
India
industry
compeAAve
is
a
far
be]er
soluAon
long
term
• The
New
Zealand
industry
stands
ready
to
assist.
Improvement
–
not
protecAon

21.
Thank
you!