1.
Analysing Marketing Opportunities
Research and Selecting Target
Markets
Designing Marketing Strategies
Planning Marketing Programmes
Organising,Implementing and
Controlling Marketing effort
Setting Marketing Objectives

2.
Step 1: Setting Marketing Objectives
→The process of marketing management starts with the activity of
setting objectives.The organisational mission provides the priorities
for scanning the environment and finding out the opportunities.

3.
Step 2: Analysing Marketing Opportunities:
→This involves analysis of opportunities in the light of company
strengths and weakness-both internal and external.The task may be to
analyse long-run opportunities or short-run opportunities or even
medium term.
→This helps the companies to know the needs and wants of their
customers,their locations,buying and social practices and so on.

4.
Step 3: Researching and Selecting Target Markets
→The select target market company needs to know how to measure
and attractiveness of any given market. This requires estimating the
market’s overall size and growth and profitability.
→The modern marketing divided into major segments, evaluate them,
selecting and targeting those market segments that the company can
best serve.
→Company must know techniques for measuring market potential and
forecasting future demand.

5.
Step 4: Designing marketing strategies
→The marketing strategy spells out the game plan for attaining the
business’s objectives or product/ market objective.
→Marketing strategy defines the broad principles by which the
business unit expects to achieves its marketing objectives in the
target marketing.
→It consists of basic decisions on total marketing expenditure ,
marketing mix , and marketing locations.

6.
Step 5: Planning Marketing Programmes
→It is not enough to formulate only the board of strategies by which
the business expects to achieve its marketing objective but also plan
the supporting marketing mix programmes.
→Decisions have to be taken regarding the features , packaging,
branding ,servicing policies , etc .,of the product

7.
Step 6 : Organising , implementing and controlling marketing efforts:
→The final stage in the marketing management process is organizing
the marketing resources and implanting and controlling the marketing
plan.
→Marketing organization is typically headed by marketing Vice
President
→The company is requires to design a marketing organization that will
be able to degenerate the marketing plan up to work, i.e., implementing
its effort.