2. 導讀
Facebook 行銷的真諦
Mark Zuckerberg:
I'm trying to make the world a more open place by helping people
connect and share.
嘗試建立開放平台幫助人們連結與分享
重建真實社會中的交流與互動
創造被分享的價值
4. 導讀
社群電子商務
Social commerce is a subset of electronic commerce that involves
using social media, online media that supports social interaction
and user contributions, to assist in the online buying and selling of
products and services
妥善運用網路社群媒體 ,透過文章、圖片及影片,創造
社群的互動及消費者之間的口碑相傳,進而提高商品與
服務的銷售。