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Системы мобильной аналитики

какие есть системы мобильной аналитики?

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Системы мобильной аналитики

  1. 1. СИСТЕМЫ МОБИЛЬНОЙ АНАЛИТИКИ 
  2. 2. ACQUISITION EVENTS FUNNELS RETENTION REVENUE SEGMENTATION
  3. 3. Free Platforms: IOS/Android + extensive and detailed; + user paths and funnels; + create up to 10 custom dashboards; + demographic and interest of users - confusing interface; - hard to identify errors - type of your users are defined by Flurry; - limited funnels; - no A/B test
  4. 4. Free up to 10,000 MAUs Platforms: IOS/Android/WEB + Day-Part Analysis; + unique queries builder; + unlimited apps in the free version; + has a tool for premium/enterprise versions that let you send in-app messages using advanced; + Target uresr segmentation(by actions) + A/B test + acquisition management - no funnels/sessions length/filters in free version
  5. 5. Free up to 25,000 data points Platforms: IOS/Android/WEB + event based; + easy to create complex funnels; + complex query based on events and demographics; + allows in-depth analysis; + A/B test; + «Activity Feed» (when identified by a profile); + send in-app messages - limited data points in the free version
  6. 6. Trial Platforms: IOS/Android/WEB + custom events; + retargeting (Facebook); + source analysis; + easy to create complex funnels; + open-source SDK
  7. 7. Free, except for channel attributed installs (non-organic) Platforms: IOS/Android/WEB + event based; + allows in-depth analysis; + acquisition management and retargeting (Google/ ActionX/Tapcommerce/Facebook); + easy to create complex funnels
  8. 8. Free Platforms: IOS/Android + custom events; + easy to create complex funnels; + custom segments; + complex query based on events; + open-source SDK - no high-hit demographic data; - no A/B test; - no source without attribution (Adjust/AppsFlyer/Apsalar)
  9. 9. СПАСИБО! Дмитрий Дименко https://www.facebook.com/dima.dimenko

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