3. PISEN, a leading company of developing and producing 3C smart mobile
peripheral products, was founded in 2003, in ShenZhen, China. By focusing on
the ‘three screens’, which included mobile phone, tablets, and smart television,
PISEN’s products and services are surrounded by key words, like smart digital
accessories, power supply, media transmission and smart storage. PISEN has
been determined to provide customers with world-class products and services,
and a more dynamic digital life for all users world widely.
The leading innovative technology giant for 3C smart mobile peripheral products
After 15 years of development and innovation, PISEN has now become the most
reputable brand in the Chinese market and is growing rapidly both nationally and
internationally. The successful transformation from a manufacturing company to
the technology giant, which owns it R&D and production team, is the honourable
mark on the company history. PISEN nowadays has most well-developed omni-
channel marketing system, the biggest share on the target market, the world-class
supply chain, and the most reputable aftermarket customer care
4. www.pisengroup.com + 400-088-9898
History
2003
2004
2008
The
predecessor
of PISEN –
DEXIAN
founded
PISEN designed battery
was the appointed
product for China’s 7+2
Antarctic expedition, later
became the earliest
model of power bank.
ShenZhen DEXIAN
Electronics officially
transformed to
Guangdong Pisen
Electronics Co., Ltd.
After the grand opening of
PISEN stores in Hong
Kong, Vietnam,
Singapore, and Lebanon,
more stores are launching
in Tai Wan, Dubai,
Thailand and so fourth.
PISEN releases
on the New Third
Board, officially
steps in the capital
market.
PISEN
launches
the
southwest
production
base.
PISEN gains naming
rights for Sichuan
men’s basketball team
of Chinese Basketball
Association.
By adapting the new
‘product + service’
business model, PISEN
starts new product
lines, including phone
screens and internal
batteries.
2011
PISEN is
determined to
become the world
best 3C smart
mobile peripheral
product company.
2012
2013
2015
2016
2017
2021-2023
‘PISENEasy’ the omni-
channel selling system
(online products to be
delivered the same day)
launches. PISEN officially
started to adapt internet
business model.
5. RESEARCH & DEVELOPMENT
Remarkable design and research, world-class manufacturing capability
Hand warming Power bank
& Adjustable Power Strip with USB
Win iF Design Award in Germany
Hand warming Power Bank wins
The Red Dot Design Award
The CES Innovation Award
The iF Design Award
2
6. www.pisengroup.com + 400-088-9898
Remarkable Research and Development capability (R&D)
The area of
R&D Centre is
around 3300㎡
R&D Site
The value of all
R&D equipment is
$3.2 million
R&D Equipment
Total R&D fund from
2016-2018 is more than
$14.5 million
R&D Fund
The core team have 127
faculties, with 45 senior
positions and Doctorates.
R&D Team
Cooperation between BIKE,
LISHEN, Texas Instrument,
OPPO, etc, enables PISEN
with more advanced
technologies and equipment.
Technical Cooperation
Cooperation between market
leading associations and
higher education institutions.
R&D Cooperation
Hard R&D Capability Soft R&D Capability
7. www.pisengroup.com + 400-088-9898
R&D Team Organization chart
PISEN Group (ShenZhen)
Supply management
Product
Centre
S&D
A
S&D
B
Cost
Accounting
IQC Quality
Control
DQE Production
DEP
Molding
DEP
Production
&
Project
Quality
Control
Manufacturing
Centre
Supply
Centre
Information
Centre
Design
Centre
Product
DEP A
Product
DEP B
Technology
Centre
Research
DEP A
Research
DEP B
Construction
tech
Material
tech
Project
DEP
8. www.pisengroup.com + 400-088-9898
Research & Design
45
Senior positions
and Doctorates
12
Intermediate
titles
127
Core faculties
240
All faculties
36
Designers with
Intermediate
and Senior titles
45
Full-time
designers
2015
Validated by
ShenZhen Enterprise
Technical Centre
2005
The Technology
Centre launches
Tech
Team
2016
Validated by
ShenZhen
Industrial Design
Centre
2012
The Design
Centre
launches
2017
Validated by
Guangdong
Industrial Design
Centre
Design
Team
10. www.pisengroup.com + 400-088-9898
Design & development based on consumer needs
Collect user
demands
Analyse
Market need
Analyse competitors
& other challenges
General strategies
Analyse project
requirements
Project
management
Project
completed
Instructional
marketing
strategies
Product releases
Life span
management
15. www.pisengroup.com + 400-088-9898
Situated in the Cross-strait science and
technology park
More than 2000 staffs,covers 79,992 ㎡
annual value of production 6 billion
PISEN southwest
manufacturing base
Chengdu
Shenzhen
Situated in the Shenzhen longgang jintang
industrial park,
More than 1000 staffs, covers 33,330
annual value of production 1.5 billion
PISEN southern
manufacturing base
Industry-leading development capability
2.8 million
pieces/month
0.16 million
pieces/ month
10.4 million
pieces/month
1.12 million
pieces/month
16. www.pisengroup.com + 400-088-9898
Manufacturing base
Chengdu: Product DEP A
12 SMT paster lines, 6 plug-in lines
8 tin soldering lines, 8 auto batteries spot
welding lines
2 automatic assembling lines
10 assembling lines, 5 automatic packaging lines
4 automatic packaging lines for cables, 10
assembly packaging lines
Shenzhen
2 paster lines, 1 tin soldering plug-in lines
5 portable power assembling and packaging lines
1 automatic phone battery assembling and
packaging lines, 10 unit lines
Also several moulding workshops, injection
moulding workshops, screen printing workshops
Chengdu: Product DEP B
10 wire cable machines, 2 core wire insulation extruders
2 main twisting machines, 1 outside coating insulation
extruder
34 wire stretching assembly lines, 14 threading and
cutting machines
71 automatic welding machines, 90 injection moulding
machines
49 pad printers, 14 screen printing machines, 22 laser
engraving machines
17. www.pisengroup.com + 400-088-9898
SZ SMT workshop
Manufacturing base
CD assembling workshop
CD packaging workshop CD extruding workshop
CD SMT workshop
SZ assembling workshop
CD workshop (cables) CD workshop (plug-ins)
18. www.pisengroup.com + 400-088-9898
Quality control
Perfect the perfection is the
key to success
① Ensuring every detail of
manufacturing and marketing
activities to its best. To attract
consumers, is to perfect the
perfection, to secure the
position in competitions.
② Ensuring quality only
increases, to exceed ever-
changing consumer need.
Perfect the
perfection
Consumer satisfaction as the
ultimate goal
① The beginning of all business
actions is the full understanding
of consumer needs
② The end of all business
activities is consumer satisfaction
every consumer’s concern has to
be taken care of.
Consumer‘s
satisfaction
Implement success with quality
as the spirit
① A company survives because of
quality, expands because of quality,
strengthened because of quality,
wins the market because of quality.
② We will serve consumers until the
end, to make our brand reputable,
to make them feel supported, to
bring them affordable, reliable, and
lovable products.
Implement success
with quality
Always forge ahead
① By adapting ‘forge ahead’ as
the motto, PISEN determines to
innovate in every step of
management, to continuously
improve the system.
② All members participate in the
improvement, to further
accomplish ‘standardization’ and
‘validation’.
Forge ahead
19. www.pisengroup.com + 400-088-9898
Quality Control Material
National leading material
supply with well-developed
management and monitor
system
Environment
Clean, Bright, Clear
Equipment
More than 10 modern fully automated
production lines and world—class
machines and tests
Strategy
Standardized production
line with well-developed
quality control system
Professional R&D and
industrial design teams
with highly competitive
experiences and skills.
Team
PISEN is equipped with the most advanced equipment and well-developed quality control system
To provide the strongest support for controlling quality, cost and timing.
20. www.pisengroup.com + 400-088-9898
Manufacturing capabilities
Production Equipment
for cables
Front-end processor
Production Equipment
for cables
Automatic welding
machine
Production Equipment
for cables
Injection moulding
machine
Production Equipment
for cables
Stranding machine
Production Equipment
for cables
Automatic extruding
machines
Injection moulding
equipment
Laser engraving
machine
Injection moulding
equipment
Laser engraving
machine
22. www.pisengroup.com + 400-088-9898
Design Philosophy
Consumer need is the centre of development of
PISEN products. In terms of delivering values and
technologies, our designers and product managers
have always put consumers in their minds, to think
on the side of this market, to use their sensitivities
and senses. What the target market demands, we
provide. To make our consumers’ lives nicer,
easier, is our ultimate goal.
User-friendly
For a company to use sustainable and
environmental-friendly materials, is to
show the public that they are taking
responsibilities. From choosing eco-
friendly materials, to use special
technologies to reduce carbon emission,
PISEN is always a step further to take
the lead.
Environmental-friendly
For PISEN, to design is to combine the very
delicate side of art together with the most
advanced technologies, and thus become
able to present those exquisite products for
people to use in their daily lives. Our design
team consider not the importance of
presenting a certain kind of technology or
material, but to carefully analyse socio-
cultural features of the target market, market
demands, timing, geographic features and so
forth. Only in this way, innovative
technologies, artistic designs, self-
actualizations of our designers, and all the
other romantic elements within designing and
developing a product can be perceived by
more customers.
Innovative
The emphasises in PISEN’s design have
always been ‘innovative’, ‘environmental
friendly’, and ‘user friendly’.
23. www.pisengroup.com + 400-088-9898
Awards
Award name Organization
iF Design Award (Germany) IF 2016
CES Innovation Award CES 2016
iF Design Award (Germany) IF 2015
The Red Dot Award Red dot 2015
The Lightning Award The Lightning group 2015
The ECI Silver Award Global E-commerce Association 2015
The Innovation Award for portable
power
Smart Power Web 2014
2013 Brand Of The Year China Battery Web 2013
The Innovative Design Award TIANJI Web 2013
The Editor’s Choice Award TIANJI Web 2013
ZOL Product Of The Year ZHONGGUAN Online 2013
Top 10 Innovative Products China Innovation Summit 2013
Time
Smart adjustable power
strip with USB ports (k13)
With iF Design Award
180°rotatable,unblocked
design for more spaces
Seeled shell for higher safty
With 2016IF Design Award
2016 CES Innovation Award
2015 The Red Dot Award
PISEN Handwarming portable power bank
Hand warmer + power bank
5000mAh high capacity
Long life span
24. www.pisengroup.com + 400-088-9898
Technical Trend
Portable
battery &
charger
Wire
headphones
Bluetooth
headphones
Bluetooth
speaker
Data &
Charging
cable
Internal
battery &
Screen
assembly
Gaming
tools
Driving
assistance
Innovative
material &
technology
Quick
charging
By adapting the most advanced and
innovative technologies, PISEN’s main
development focuses on portable battery,
bluetooth audio equipment, phone battery,
phone screen assembly, data transmission
cable and charging cable. To learn the
market and to take the lead.
Future development will take the team to
step into more specific charger markets,
including charging in cars, and gaming
assistant tools.
Technologically, with use new materials
like GaN, PISEN will develop more ‘speed
charging cables’ with high efficiency and
low power consumption.
25. Powerteen Headphones
I want to listen
Appendix
Cooperation Achievements & Growth
Spokesman- Weiwei Tan
by PISEN
3
27. www.pisengroup.com + 400-088-9898
Technological achievements
Science and Technology Progress Award
Intertek quality certificate IQNET&CQC quality certificate
Participating Organization for
preparing and writing
ISO9001quality certificate
Intellectual property
management certificate
Utility models
Appearance patents
Patent for invention
Participation in market/regional
policy making
62
86
8
2
Integration of the two
management systems
28. www.pisengroup.com + 400-088-9898
Patents
Patent
For
Invention
Multifunctional power adapter ZL200510021332.9
Adaptive charging system ZL200410030686.5
A type of router radiating construction ZL201420081073.3
……
Appearance
Patent
Charger (digital product) ZL200730090982.9
Charger (quick charging) ZL200530027749.7
……
Utility
Model
Dual input power adapter ZL200820303802.X
Laptop charging adapter ZL200720201386.8
Laptop AC Adapter ZL200720201385.3
AC/DC power supply units ZL200720078442.3
Battery Box ZL200520036552.4
Synchronized data transmission and
charging cable
ZL201120063259.2
Sparkling charger ZL201120111555.5
Utility
Model
Lamp holder with USB connecting port ZL201120272698.4
Portable battery ZL201220082650.1
Electronic mosquito bat with connecting port ZL201220628872.9
Electronic sphygmomanometer with connecting
port
ZL201220628772.6
Electronic diastimeter with connecting port ZL201220628503.X
Portable battery with at least one output ZL201220564725.X
Interphone with connecting port ZL201220564385.0
Chargeable portable ZL201320625385.1
Self-serving electric box ZL201320742441.X
Self-serving portable battery ZL201320742211.3
Router with chargeable battery ZL201320671000.5
Router with air purification function ZL201320671063.0
Charger that can tell the direction ZL201120111556.X
……
Type Name Number Type Name Number