10. Strategy
• Simplicity
• Stylish design
• Cool lifestyle
• Feel good
• Feel part of something
• Exciting innovation
• Aspirational brand
• Art + science
• It just works
• Fan/Customer for life
Product
Source: SlideShare, How Apple Turns its Company Culture into Profit
13. • Entire company aligned behind common vision, values, purpose and goals
• Teams work together for the good of the customer
• Employee take ownership and responsibility for their actions – just like
business owners
• Motivation, morale and engagement is high
• Strong communication and collaboration
• Deliver a world class customer experience
• Foster innovation, creativity and entrepreneurialism
Culture
Source: SlideShare, How Apple Turns its Company Culture into Profit
14. “ We believe that we’re on the face of the Earth to make great products, and that’s not changing.
We’re constantly focusing on innovating.
We believe in the simple, not the complex.
We believe that we need to own and control the primary technologies behind the products we
make, and participate only in markets where we can make a significant contribution.
We believe in saying no to thousands of projects so that we can really focus on the few that are
truly important and meaningful to us.
We believe in deep collaboration and cross-pollination of our groups, which allow us to
innovate in a way that others cannot.
And frankly, we don’t settle for anything less than excellence in every
group in the company, and we have the self-honesty to admit when
we’re wrong and the courage to change.
And I think, regardless of who is in what job, those values are so
embedded in this company that Apple will do extremely well.”
- Tim Cook, Acting Apple CEO,January 2009
18. Magic power of culture
• Culture is air with oxygen, creating energy
• Culture is water with mineral, rich, healthy
and tasty
• Culture is Intellectual Property and can not be
copied
• Culture is self sustaining and long-term effect
24. Effective mobilization addresses strategy and
culture, together as one
It combines the structure and direction of top-
down strategy with the pragmatism and wisdom
of bottom-up insight.This feedback loop reduces
the resistance to change and the proactive
participation allows the strategy to be rapidly and
efficiently implemented
ExecutionEnable
Empower
Inspire
26. Future-oriented
• Has a flexible work environment
• Can customize work
• Shares information
• Uses new ways to communicate and
collaborate
• Can become a leader
• Shifts from knowledge worker to learning
working
• Learns and teaches at will
1. Jacob Morgan, The Future of Work
7 principles of future employees1
27. Future-oriented
In 2020
40%
of workforce will be
contingent in US1
of workforce will be
contingent globally2
50%
In 2030
Contingent worker composition in future
1. Intuit 2020 report
2. 2012 Economic Intelligence Unit Study
28. What culture is the right culture?
Align with strategy
Future-oriented
Inspire, enable and
empower the
execution
People-centered
30. 1.
Start at the
top
“Maybe an analogy is , if you think of the employees
and culture as plants growing, I’m not trying to be
the biggest plant for them to aspire to . I’m more trying
to architect the greenhouse where they can all
flourish and grow.”
-Tony Hsieh, CEO of Zappos