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A study on the hindu newspaper

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A study on the hindu newspaper

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The Hindu, started in 1878 as a weekly, became a daily in 1889 and from then on has been steadily growing to the circulation of 15,58,379 copies (ABC: July-December 2012) and a readership of about 22.58 lakhs.

The Hindu, started in 1878 as a weekly, became a daily in 1889 and from then on has been steadily growing to the circulation of 15,58,379 copies (ABC: July-December 2012) and a readership of about 22.58 lakhs.

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A study on the hindu newspaper

  1. 1. A STUDY ON THE “THE HINDU NEWSPAPER”
  2. 2. NEWSPAPER INDUSTRY IN INDIA •The first major newspaper in India—The Bengal Gazette—was started in 1780 under the British Raj by James Augustus Hickey. •. Other newspapers such as The India Gazette, The Calcutta Gazette, The Madras Courier (1785), The Bombay Herald (1789) etc. soon followed. •The Bombay Samachar, founded in 1822 and printed in Gujarati is the oldest newspaper in Asia still in print. •The Times of India Group, the Indian Express Group, the Hindustan Times Group, the Hindu Group and the Anandabazar Patrika Group are the main print media houses of the country.
  3. 3. ABOUT THE “THE HINDU NEWSPAPER” Parent Company Kasturi and Sons Ltd Category Newspapers Sector Media & Entertainment Tagline/ Slogan Stay ahead of times; India’s National Newspaper since 1878 USP Synonymous with Southern India especially Chennai Segment General News Segment Target Group English speaking/reading Indian Audience Positioning Voice of Southern India Competitors 1. Times of India 2. Hindustan Times 3. Indian Express
  4. 4. •The Hindu, started in 1878 as a weekly, became a daily in 1889 and from then on has been steadily growing to the circulation of 15,58,379 copies (ABC: July- December 2012) and a readership of about 22.58 lakhs. •The Hindu uses modern facilities for news gathering, page composition and printing. It is printed in seventeen centres including the Main Edition at Chennai (Madras) where the Corporate Office is based. The printing centres at Coimbatore, Bangalore, Hyderabad, Madurai, Noida, Visakhapatnam, Thiruvanathapuram, Kochi, Vijayawada, Mangalore, Tiruchirapalli, Kolkata, Hubli, Mohali, Allahabad and Kozhikode are connected with high speed data lines for news transmission across the country.
  5. 5. OBJECTIVES OF MY STUDY •To find out the consumer preference towards the Hindu newspaper. •To analyze the price and demand of the Hindu newspaper. •To identify the factors that attracts the consumers of the Hindu paper. •To identify the competitors of the THE HINDU paper RESEARCH METHODOLOGY: No of respondents – 40 Area- Guduvancheri Sampling – Simple random sampling Statistical tools- Chi square PSPP was used to analyse the primary data. Secondary data are collected from books, journals, websites etc.
  6. 6. DATAANALYSIS AND INTERPRETATION CHI SQUARE STATISTIC IN RESEARCH ANALYSIS The Chi Square statistic is commonly used for testing relationships on categorical variables. The null hypothesis is that no relationship exists on these categorical variables in the population; they are independent The calculation of the Chi-Square statistic is Where “o”- observed value “e”- expected value.
  7. 7. 1. GENDER & OCCUPATION: Null hypothesis : there is no relationship between gender & occupation Alternate hypothesis : there is a relationship between gender & occupation Chi square value=0.025 Alpha value=0.05 Interpretation: The chi square value is less than Alpha value. Therefore the null hypothesis is rejected. The alternate hypothesis is accepted. The result will be “there is a relationship between gender & occupation”. 2. NEWSPAPER PREFERENCE & OCCUPATION Null hypothesis : there is no relationship between Newspaper preference & occupation Alternate hypothesis : there is a relationship between Newspaper preference & occupation Csv=0.234 Alpha value=0.05 Interpretation: The chi square value is higher than Alpha value. Therefore the null hypothesis is accepted. . The alternate hypothesis is rejected . The result will be “there is no relationship between Newspaper preference & occupation”.
  8. 8. 3. READING FREQUENCY & OCCUPATION: Null hypothesis = there is no relationship between Reading frequency & occupation Alternate hypothesis there is a relationship between Reading frequency & occupation Pcs= 0.410 Alpha value=0.05 Interpretation: The chi square value is higher than Alpha value. Therefore the null hypothesis is accepted. The alternate hypothesis is rejected The result will be “there is no relationship between Reading frequency & occupation 4. CLARITY OF INFORMATION & OCCUPATION Null hypothesis = there is no relationship between Clarity of information & occupation Alternate hypothesis there is a relationship between Clarity of information & occupation Pcs= 0.514 Alpha value=0.05 Interpretation: The chi square value is higher than Alpha value. Therefore the null hypothesis is accepted. The alternate hypothesis is rejected The result will be “there is no relationship between Clarity of information & occupation
  9. 9. 5. QUALITY OF INFO & OCCUPATION Null hypothesis = there is no relationship between Quality of info & occupation Alternate hypothesis there is a relationship between Quality of info & occupation Pcs= 0.513 Alpha value=0.05 Interpretation: The chi square value is higher than Alpha value. Therefore the null hypothesis is accepted. The alternate hypothesis is rejected The result will be “there is no relationship between Quality of info & Occupation 6. WILLINGNESS TO PAY & OCCUPATION Null hypothesis = there is no relationship between Willingness to pay & occupation Alternate hypothesis there is a relationship between Willingness to pay & occupation Pcs= 0.094 Alpha value=0.05 Interpretation: The chi square value is higher than Alpha value. Therefore the null hypothesis is accepted. The alternate hypothesis is rejected The result will be “there is no relationship between Willingness to pay & occupation”.
  10. 10. 7. PRICE SATISFACTION & OCCUPATION Null hypothesis = there is no relationship between Price satisfaction & occupation Alternate hypothesis there is a relationship between Price satisfaction & occupation Pcs= 0.807 Alpha value=0.05 Interpretation: The chi square value is higher than Alpha value. Therefore the null hypothesis is accepted. The alternate hypothesis is rejected The result will be “there is no relationship between Price satisfaction & Occupation 8.STANDARED OF THE HINDU & OCCUPATION Null hypothesis = there is no relationship between Standared of the hindu & occupation Alternate hypothesis there is a relationship between Standared of the hindu & occupation Pcs=0.873 Alpha value=0.05 Interpretation: The chi square value is higher than Alpha value. Therefore the null hypothesis is accepted. The alternate hypothesis is rejected The result will be “there is no relationship between Standared of the hindu & occupation”.
  11. 11. 9. PREFERRED SUPPLEMENTARY COPY & OCCUPATION Null hypothesis there is no relationship between Preferred supplementary copy & occupation Alternate hypothesis there is a relationship between Preferred supplementary copy & occupation Pcs= 0.703 Alpha value=0.05 Interpretation: The chi square value is higher than Alpha value. Therefore the null hypothesis is accepted. The alternate hypothesis is rejected The result will be “there is no relationship between Preferred supplementary copy & occupation”. 10. ATTRACTION TOWARDS THE HINDU & OCCUPATION Null hypothesis :there is no relationship between Attraction towards the hindu & occupation Alternate hypothesis there is a relationship between Attraction towards the hindu & occupation Pcs= 0.372 Alpha value=0.05 Interpretation: The chi square value is higher than Alpha value. Therefore the null hypothesis is accepted. The alternate hypothesis is rejected The result will be “there is no relationship between Attraction towards the hindu & occupation”.
  12. 12. FINDINGS
  13. 13. 1. There is a relationship between gender, puzzle solving in the hindu paper and the occupation. 2. In case of newspaper preference, reading frequency, clarity of news, quality of information, part preferred by respondents, second preference, price preferred to buy, price satisfaction, standard, preferred supplementary copy, attraction towards the hindu, information for all ages, value added knowledge, clarity of picture, Tamil version of the hindu, preferred colors, style, hindu e-reader and hindu app doesn’t have any relationship with the occupation of the respondents.
  14. 14. SUGGESTIONS: • The hindu paper should include more nation and world news •It should always spread good news. Any mishappenings should be addressed in formal words. •No photograph with violence ( accidents/blood/death) should be printed. •More industrial related news can be printed •Information can still be made clear and updated • More news concerned children and adolescents can be made
  15. 15. The Hindu newspapers increase the general knowledge of the people. They also increase the communication skill of the reader.. Newspaper is a great example of the advancement in technology. It provides employment to thousands of people and encourages them to serve the public. It also brings awareness in the public about the right and duties that should done. They really work for the welfare of the people. They also play an important role in the field of education, employment, and advisement. The Hindu newspaper is the best informative media. CONCLUSION:

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