2. For busy people
who are dissatisfied with
long lines in supermarkets,
our product is
a new scanning application
that provides payment functionality.
Unlike common scanning apps,
our product helps you scan accurately and pay conveniently.
Elevator PitchElevator Pitch
4. Importance (1-5) Satisfaction (1-5)
Feature: customer reviews 4 4.6
Feature: interactive interface 5 4.8
OVERALL Rating 4.5 4.7
Unexpected Issues Not able to change quantity in cart view Review comments don’t fit in if too long
User comments Need to move fingers to tap buttons in scanning view Very handy
MVP2 Testing Summary
5. What we’ve learned
• Design
as simple as possible
but not simpler!
• Repeated testing
don’t take it for granted
test it!
6. Not ready
• Payment and anti-theft problem
• Needs cooperation of supermarket
• After talking to Kroger staff:
● Should provide useful data
● Needs to prove that profit exceeds cost
Summary
