about fashion design

1. UNIT B
EVOLUTION AND MOVEMENT OF
FASHION
2.03 Recognize the relationship between
historical events and fashion evolution.

2. Mood of the decade
 World War II
 Women re-entered the workforce
 Parisian Fashion houses closed
their doors due to German
invasion of Paris
 American fashion designers
emerged
 Shorter skirts
 Sloppy Joe sweaters
 Bikini introduced

3. Sloppy Joe Sweater

4.  On July 5, 1946, French
designer Louis Reard unveils
a daring two-piece swimsuit
at the Piscine Molitor, a
popular swimming pool in
Paris. Parisian showgirl
Micheline Bernardini
modeled the new fashion,
which Reard dubbed "bikini,"
inspired by a news-making
U.S. atomic test that took
place off the Bikini Atoll in
the Pacific Ocean earlier that
week.
The First Bikini

5. Mood of the decade
 World War II (cont.)
 L-85 (General Limitations Order)
restricted amount of fabric used in
production of apparel.
 Designers had to create fashions
that would remain stylish through
multiple seasons.
 A new style of suits for women had
short skirts and short jackets of
twenty-five inches or less in length.
 Sheath evening dresses replaced the
long flowing gowns of the thirties.

6. Sheath Dresses
 Long and straight

7. Mood of the decade
 World War II (cont.)
 Restrictions limited use of
silk, wool, rubber, metal
 Tailored masculine-looking
suit
 The young danced the
jitterbug.

9. Mood of the decade
 Postwar fashion freedom
 Women wanted a return to more
feminine designs.
 Christian Dior introduced the “New
Look” with rounded shoulders, fuller
bustlines, and fuller skirts fifteen
inches off the ground.
 Paris was re-established as the center
of the fashion world.

10. The New Look – Christian Dior

11. People who influenced fashion
 Christian Dior—designer of the “New
Look”; first to license name
 Norman Norrell—winner of the first Coty
American Fashion Critics Award; founder
of CFDA
 Cristobal Balenciaga—known for huge
evening coats, long, full skirts, pillbox
hats, and chemise dresses

12. Balenciaga

13. People who influenced fashion
 Jacques Fath—first French designer to
export designs to the United States
 Elsa Schiaparelli — known for surreal
designs and bold use of color
 Adrian—Hollywood costume designer
whose screen fantasies influenced street
fashions

14. Fath and Schiaperelli

15. Adrian

16. Your Assignment
 Create a poster or PP.
 The poster will show current fashions that
reflect fashions from history.
 Select three current looks or garments from
magazines. Cut them out and glue to poster.
 Label each outfit as the decade that it
reflects.
 For example: 1940s, 1950s, 1960s