1. INTERNET
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2. Web 1.0: The Highs & Lows
 1986: Internet formed
 1990: iMdb launches in Usenet
 1992: WWW launched
 1995: Netscape IPO, craigslist founded
 1996: Flash 1.0
 1997: Steve Jobs rejoins Apple, first ‘weblog’
 1998: Microsoft Anti Trust
 1999: Y2K panic, Blogger launched
 2000: The Crash, Napster sued
 2001: The Meltdown
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3. What was Web 1.0?
“Read Only
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4. What was Mobile 1.0?
Talk + Text
= Mobile Phones
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5. What was Shopping 1.0?
Limited Interactivity
= eCatalog eCommerce
reality
perception
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6. Pioneers
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7. The Survivors
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8. What’s Web 2.0?
“Read/Write”
= The Customer Strikes Back
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9. What’s Mobile 2.0?
Talk + Text + Web + Media + Apps
= Mobile Devices
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10. What’s the Social Grid 2.0?
one degree of separation
= We’re all just a click away
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11. What’s Advertising 2.0?
Contextual & Behavioural Targeting
= Ad Relevance
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12. What’s Shopping 2.0?
Customer Ratings, Reviews &
Recommendations
= weCommerce
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13. The Thrivers
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14. The Thrivers
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15. Enough Already
The 2.0 World is changing the way we do everything!
Interact
Bank
Learn
Travel
Sho
p
Evaluate
Find
Search
Listen
Watch
Play
Find info
Stay up to date
Meet Communicate
entertain
Date
Work
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16. Lessons Learned
The customer is always right
Your customers are your brand
Customers expect choice and control
WOM is the best form of advertising
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17. Web 3.0?
“Read/Write/Execute”
= The Customer Customizes
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18. Mobile 3.0?
The whole world in my hands
My Device is Me
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19. the Social Grid 3.0?
zero degrees of separation
= I’m the centre of my universe
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20. Advertising 3.0?
Personal Targeting
= I am my media
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21. Shopping 3.0?
Preferential Personal Purchasing Power
= meCommerce
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22. The Drivers: Leading the Pack
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