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SocialHi5: Google q4 Partner Connect Event

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SocialHi5: Google q4 Partner Connect Event

  1. 1. Google Confidential and Proprietary Growing your business in a digital world
  2. 2. Proprietary + ConfidentialProprietary + Confidential Proprietary + Confidential Agenda ● SocialHi5 & Google Partnership ● Why Google? ● Who Is SocialHi5? ● Reaching Today’s Digital Audiences ● Healthcare Industry Trends ● Q&A ● Lunch
  3. 3. Proprietary + Confidential The Premier Badge - Google’s Highest Honor for Agencies “The Premier Badge is reserved only for agencies that surpass our highest requirements. They are product experts, diversified in their knowledge, and use only the best practices for their clients.”
  4. 4. Proprietary + Confidential SocialHi5 & Google: Two Teammates On Your Side The Google Premier badge recognizes companies that excel with Google products. Agency Health Score: It shows that your business is healthy, your clients are happy, and that you follow Google’s best practices.
  5. 5. Proprietary + Confidential Dedicated Google support to help you succeed on the web ERIC GEIBEL Agency Development Manager ✔ New business development ✔ Strategic growth planning ✔ Sales training ✔ Acquisition & pitch partnership MARCO DE LA ROCHE Agency Partner Strategist ✔ Existing business growth ✔ Existing business strategy & solutions ✔ Priority account strategy ✔ Tailored optimization insights ACCESS: Betas, industry insights, case studies, benchmarks, estimates, & exclusive trainings. YOUR GOOGLE AGENCY TEAM
  6. 6. Proprietary + Confidential Access to Google Data & Betas
  7. 7. Proprietary + ConfidentialProprietary + Confidential Proprietary + Confidential Why Google?
  8. 8. 1B+1B+1B+1B+1B+1B+1B+ Proprietary + Confidential 1B+ Google users Reach millions of people, across their entire day
  9. 9. Confidential & Proprietary Over 100 billionsearches per month … and 15%of daily queries we’ve never seen before!
  10. 10. Source: Think With Google 2014 of all US internet users are reached through Google 95% YouTube had more reach than cable TV amongst 18-34 year olds 187 Million monthly visitors 3+ searches a day Largest display network in the US reaching 94% of population monthly 1 Billion users world’s most popular email service Google has major reach across the United States
  11. 11. times per day that the average consumer checks their phone150+ would never leave home without their digital devices83% We’re in the midst of a massive shift in consumer behavior
  12. 12. We don’t go online. We live online. Life Online is Lived in Micro-Moments.
  13. 13. Proprietary + Confidential Google internal data, Global, March 2016.
  14. 14. Proprietary + ConfidentialProprietary + Confidential Proprietary + Confidential Google Internal Data, for 10 countries including the US and Japan, April 2015. Over half of those searches happen on mobile.
  15. 15. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Proprietary + Confidential
  16. 16. Micro−Moments How to Win
  17. 17. I-WANT- TO-GO I-WANT- TO-BUY I-WANT- TO-DO I-WANT- TO-KNOW
  18. 18. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Proprietary + Confidential Be there 1. Talk to your customers 2. Win mobile-centric searches 3. Answer top questions
  19. 19. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Proprietary + Confidential Be useful 1. Build content for real needs 2. Connect online to offline 3. Be mobile-optimized
  20. 20. Proprietary + Confidential 1. Start with business outcomes 2. Use new tools and estimates 3. Be entrepreneurialBe accountable
  21. 21. Proprietary + ConfidentialProprietary + Confidential Proprietary + Confidential Who Is SocialHi5? ● History ● Solution ● Special Offer
  22. 22. 2012 2013 2014 2015 20
  23. 23. Proprietary + ConfidentialProprietary + Confidential Proprietary + Confidential Reaching Today’s Digital Audiences
  24. 24. Proprietary + Confidential Yesterday: A simple approach to reaching audiences
  25. 25. 2,422 Minutes/Week 1,911 Minutes/Week Source: Emarketer Time Spent Comparative Estimates Google Confidential and Proprietary You need to capture consumer’s attention across devices +16% Time spent with digital is growing -2.5% Time spent with TV is not
  26. 26. Proprietary + Confidential As the world becomes increasingly mobile, many digital marketers seek to reach mobile audiences in real-time with relevant messaging that drives results they can measure. Proprietary + Confidential A marketer’s challenge
  27. 27. 8:00am I want-to-know 1B+ people turn to Google each day to find better answers 3:00pm I want-to-watch 8:00pm I want-to-buy 10:00am I want-to-find Across 1 million apps and 2 million publisher sites 6:00pm I want-to-share 10:00pm I want-to-play
  28. 28. Google helps you find the right people PURCHASE INTENT Find relevant users who are in-market to buy your product or service. Resonate with the audience that matters at no additional cost! DEMOGRAPHICS PASSION Connect with engaged audiences based on a holistic view of their behaviors and affinities. PERSONALIZATION Use your own data to reach audiences that will build your business.
  29. 29. Connect with engaged audiences based on a detailed picture of their behaviors & affinities ● Affinity Audiences ● Custom Affinity Audiences PASSION “Custom affinity audiences has allowed us to broaden Madden’s reach with tailored real-time content while maintaining strong engagement.” -Alexis Cox, Senior Product Manager, Electronic Arts Watch VIDEO here On average, campaigns using custom affinity see a 366% lift in Brand Interest and 42% lift in Brand Awareness Source: Google internal data
  30. 30. Find people who are actively researching and intending to buy the products or services you offer ● In-market Audiences PURCHASE INTENT In-market audiences on YouTube delivered: 51% reduction in CPA 15.4% lift in brand consideration 14.8% lift in ad recall for leading auto insurance company
  31. 31. Use your own first-party data to target current customers or reach a new audience of highly qualified prospects ● Similar Audiences ● Customer Match ● Remarketing PERSONALIZATION light customers: build brand loyalty loyal customers: cross-sell and upsell new prospects: drive awareness & consideration
  32. 32. Google helps you find the right people PURCHASE INTENT Find relevant users who are in-market to buy your product or service. Resonate with the audience that matters at no additional cost! DEMOGRAPHICS PASSION Connect with engaged audiences based on a holistic view of their behaviors and affinities. PERSONALIZATION Use your own data to reach audiences that will build your business.
  33. 33. Proprietary + ConfidentialProprietary + Confidential Proprietary + Confidential Healthcare Industry Trends
  34. 34. Proprietary + Confidential Online interest for ‘dentist’ has steadily increased the last 12 years...
  35. 35. Proprietary + Confidential Other highly relevant searches are increasing as well = cosmetic dentist = dental implant
  36. 36. Proprietary + Confidential Interest for ‘dentist near me’ has seen the greatest jump.
  37. 37. Proprietary + Confidential This shift has been tied to an increased proportion of traffic coming from mobile ● In January 2015, 44% of industry searches came on mobile. It is now over 60%. ● People are relying on their phones to find a dentist in the moment they need one.
  38. 38. Vertical Trends - All devices Auction metrics evolution for General Dentistry. Sources: Google Internal Data - figures based on historical information and do not guarantee future performance US
  39. 39. Sources: Google Internal Data - figures based on historical information and do not guarantee future performance US Vertical Trends - Desktop + Tablet Auction metrics evolution for General Dentistry.
  40. 40. Sources: Google Internal Data - figures based on historical information and do not guarantee future performance US Vertical Trends - Mobile Auction metrics evolution for General Dentistry.
  41. 41. Proprietary + ConfidentialProprietary + Confidential Proprietary + Confidential Q&A // Lunch

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