1. Fabien Savenay
Sr VP Sales & Marketing
SSP TMR 2008

2. ®

3. The Seed Community

5. 100 Blogs
75,000 Posts
11 Channels
1.3 Million Readers
1,000,000 Comments

6. Sb Survey August 2008
Erdos & Morgan survey
over 3000 responses +/-97% accuracy
Gender
M 67% / F 33%
Age
Median 34
Do you work in science?
Yes 63%
What is your highest level of education?
Graduated 80%
Postgraduate degree 38%
What’s you political affiliation?
Democrat 50%
Republican 4%
Independent 31%

7. Sb Survey August 2008
Erdos & Morgan survey
How often do you visit SB?
Daily 54%
How many of the blogs on SB do you usually read?
Over 3 blogs 60%
For me, SB is an essential site to visit
Agree 79%
I read SB for insights and information I do not get from other sites
Agree 93%
Advertising on SB is usually helpful and informative
Agree 50%

8. What do you like best about ScienceBlogs?
It's nice to see a site that not only represents the big As a science graduate student, it's nice to read
general areas of science (biology, cosmology etc) but personal perspectives from researchers within and
also represents the sub-disciplines in each of the large outside of my field. The science itself I can glean from
general fields. * the primary literature; Scienceblogs provides a way to
glimpse personal insights from the people DOING the
Another strength of ScienceBlogs is it's ability to science.
respond quickly and accurately to science stories in the
media. I often rely on the coverage here to get Basically direct access to professional scientists. As
corrections and a deeper understanding of a topic that opposed to access to professional scientists filtered
is reported in the news. through journalism majors.
A chance to get to know scientists as people, with all Reading a blog on peer-reviewed research by one of
their quirks and daily aggravations. It cuts through the the ScienceBloggers is a great way to read about the
"scientists say," empty-lab-coats you encounter in latest research and indicate if I should read the original
mainstream media. research as well.
Absolutely the community atmosphere. And being Content is not dumbed-down. As a non-scientist I
PART of that community. cannot always completely follow all of the posts I read,
but there is vastly more detail and intelligent analysis
They help me "stay in the game" and really get a feel presented than in newspaper or television science
for what causes reactions. It's important that when journalism.
scientists feel passionately about something, there is a
place to go where they can voice their opinions without
risking provost fire, or grant funding issues.

9. Contact
savenay@seedmediagroup.com