2012 Women's Leadership Summit

we leaders

Seattle Women‟s
Leadership Summit 2012

May 19, 2012
#2012wls
www.facebook.com/leadintentionally
www.seattlewomensleadershipsummit.com

Thank You to Our Sponsors!

FACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders

Summit Timeline

8:30am Connect With Old and Not Yet Friends

8:45am Opening Keynote – Shandel Slaten

9:05am Ice Breaker

9:15am TTI Talent Insight Report Debrief

10:45am Break

11:00am CEO/Entrepreneur Panel
Jean Thompson, Molly Wilmot, Melody Biringer

12:15pm Lunch

12:30pm Personal Branding Meets Social – Debra Trappen
or Personal Time to Reflect – Lounge Area

1:30pm Break

1:45pm Corporate Panel
Silke Olsen, Rachel Reiber, Darla Balzer

3:00pm Closing Session – Shandel Slaten


Be Involved

Post questions and comments
TWITTER: #2012wls
FACEBOOK: www.facebook.com/leadintentionally

CEO PANEL: SPONSORS:
Shandel Slaten: @shandel True Life Coaching: @truelifeinc
Melody Biringer: @melodybiringer Starbucks: @starbucks
(Jean Thompson, Molly Wilmot not on Twitter) Crave: @craveseattle
BizXchange: @bizxbuzz
CORPORATE PANEL: TTI Assessments: @ttiassessments
Silke Olsen: @silkeolsen
Darla Balzer: @rockyrlearnin
Rachel Reiber: @rayreiber
DebraTrappen: @debra11


Welcome

Shandel Slaten
True Life Coaching
@Shandel


Slaten Family, Circa 1977


Shame

SHAME
is a painful emotion resulting from an awareness
of inadequacy or guilt.
(iPhone dictionary)


The Truth

IT‟S A LIE! REPLACE:

Tell yourself the truth
IT‟S NOT TRUE!

• Rewrite the story
DISMISS THE LIE!
• Reprogram the self-talk

Change your story • Renew your vision

Silence the self-talk


Worth

You have

WORTH
because you were created for a specific purpose.

Your purpose is always about serving and
helping others in your sphere of influence.


What Can Happen…

Consequences of shame and unworthiness…

► You play small

► Your sense of self is low

► You have never ending „to do‟ lists

► You are exhausted trying to prove to yourself and others I

AM WORTH seeing, loving, etc.

► You are withholding your unique gift from the world

► Someone is not being helped that needs you to be fully you


Strong Women…Vintage Style


My Mentor


You Are At…

CHOICE

The Problem is This:

“Women are not making it to
the top of any profession
anywhere in the world.”
- Sheryl Sandberg, COO of Facebook

FACT: Women make up 46% of the workforce


The Facts

“Women land 53% of entry-
level jobs, drops to 35% at the
director level, 24% among
senior vice presidents and 19%
in the C-suite.”
- McKinsey


The Facts

► 40% of large companies have no
women on their boards and only 5% of
start-ups are owned by women.

► Only 17 of Fortune 500 CEOs are
female, up from 12 last year

► Companies with more equalized
gender distribution have 30% better
IPOs


Why?

Men‟s Career Path

Women‟s Career Path


Why?

• Company culture

• Lack of role models

• Difficulty in networking

• Women do not negotiate for themselves

• Objectification of women


That‟s Ridiculous!


What Women do Naturally

We love to help = COLLABORATE (we mentor)

We build relationships = CONNECT (we network)

We create win/wins = COMPROMISE TO WIN (we negotiate)


Reframe

“We need women at all levels, including
the top, to change the
dynamic, reshape the conversation, to
make sure women‟s voices are heard
and heeded, not overlooked and
ignored.”
- Sheryl Sandberg, COO of Facebook


Today is About…

CONFIDENCE!
Humble
Authentic
Influential
Realistic

MAKE confidence an action word!!


Claim It!!

“Women refuse to claim a
central, purposeful place in their own
stories, eagerly shifting the credit
elsewhere and shunning recognition.”

- Harvard Business Review April, 2004


Change What We Can Control

STOP: –
–
–
Being competitive
Being critical
Being clueless

“Joy and
criticism
cannot
co-exist”
- Shandel Slaten


Around the Table

Introduce yourself (30 seconds each)
► Name

► Company

► What you love to do for fun

► Out of the 3 areas, what one are you the best at:
1. Collaborating to help others (mentorship)
2. Connecting to build relationships (networking)
3. Compromising to win (negotiating)


CEO/ENTREPRENEUR
PANEL

Jean Thompson
Seattle Chocolates

Is:
• A mother of two
• A chocolate lover
• A member of the Entrepreneur‟s Organization

Loves:
• Chocolate
• Taking delight in the little things
• Fostering and advancing the interests of the confectionery industry

Does:
As Owner and CEO for Seattle Chocolate Company, Jean sets the strategic
direction for Seattle Chocolate Company. Her primary focus is to generate
profitability, customer satisfaction, and growth. Her mission is to build an extr
aordinary chocolate company that makes it convenient for lovers of quality
chocolate to get their daily fix wherever they live and shop.


Molly Wilmot
Pinks Original Bakery

Is:
• A business owner (PINKS Original Bakery)
• A learner and teacher (U of W, Seattle U, Seattle Central)
• A leader (manager of 125 employees; on the board of the Shepherds Grain
Cooperative; active with Great Harvest Food Banks)

Loves:
• Business
• Food, serving others, and fun
• Volleyball

Does:
PINKS serves 1000 local business and makes over 500 deliveries in Washington
and Oregon each night. PINKS also bakes a whole line of sweet goods and
most recently added Lucky Lou‟s Donuts to her product line.


Melody Biringer
Crave

Is:
• An unabashed “start-up junkie” (she‟s tackled 23 business ventures so far)
• A loyal community supporter
• Founder of CRAVE company

Loves:
• Travel
• Women-owned businesses
• Riding her bike to the coffee shop

Does:
The CRAVE company connects women business owners with the people and
resources they need to boost their businesses. Wanting to reconnect with her
girlfriends in a fun way, Melody was inspired to create the first CRAVE
guide: CRAVE Seattle, The Urban Girl’s Manifesto, which was published in 2002.
Women from around the Sound bought copies and called their girlfriends for
shopping and lunch expeditions. A movement was born.


Personal Branding Meets Social

Debra Trappen
Coldwell Banker Bain

FACEBOOK facebook.com/leadintentionally • TWITTER #2012wls • @debra11 • about.me/debra11 we leaders

Three Most Asked Questions…

1. What is a personal brand?

2. Why do I need to develop
my personal brand?

3. How do I create a personal
brand?


What is a Personal Brand?


It‟s All About You

Experience

Strengths Ideals

BRAND

Talent Values Passion

FACEBOOK facebook.com/leadintentionally • TWITTER #2012wls • @debra11 • about.me/debra11

Why Develop a Personal Brand?

• Creates differentiation

• Improves confidence

• Increases visibility

• Generates opportunity


How do YOU Create a Personal Brand?

• Clarity…
WHY do you do what you do?

• Connection…
How do you want people to feel when they
“experience” YOU?

• Consistency…
Target, Tone, Message, Media (print, social, etc)


Me Oh My…NOW WHAT?


Your Website/Blog

1. Find your voice
2. Share your passion
3. Define your niche
4. Connect
5. Attract opportunity


Foursquare

1. Create your profile (claim biz)
2. Check in
3. Share tips, reviews, and pix
4. Build lists
5. SAVE w/ specials


Yelp!

1. Create your profile (claim biz)
2. Check in
3. Share tips, reviews, and pix
4. Start a referral group
5. Use/Offer specials


YouTube

1. Create your channel (consistency)
2. VLOG = video blog
3. Interview thought-leaders
4. Share your knowledge
5. LIKE what you LOVE


InstaGram (IG)

1. Snap, then enhance
2. Share with followers
3. Hashtags (#) filter, find, & follow
4. GEO tag
5. Seek passions/locations


Pinterest

1. PIN style, décor, food…
2. Follow boards
3. Repin/Like pins
4. Tag pinners in keyword rich comments
5. …Use as blog post images


Facebook

1. Friend – who?
2. Subscribe – who?
3. Share YOU
4. ENGAGE – how?

5. GOLDMINE = Groups


LinkedIn

1. Build out bio

2. Choose connections wisely
3. Answer questions
4. Weekly updates
5. Recommendations


Twitter

1. Find  Follow  Engage
2. Share
3. Amplify
4. Jump in - ASK QUESTIONS!

5. Drive traffic


Putting Your Personal Brand Out There…
On the GO!

Check In… Take Pix/Video… Pin It…

Blog It… Drive Traffic… Engage.

FACEBOOK facebook.com/leadintentionally • TWITTER #2012wls • @debra11 • about.me/debra11

Corporate
PANEL

Silke Olsen
Moss Adams LLP

Is:
• A recruiter and a CPA
• Passionate about the business ministry at her church.
• Winner of the 2008 Moss Adams Technical Excellence Award for her
contributions to recruiting at Moss Adams LLP

Loves:
• Going to concerts
• Running
• Spending time with her friends and family

Does:
Silke is the Recruiting Manager for Moss Adams LLP, responsible for the overall
direction of campus and administration recruitment for the
firm. Nationwide, Moss Adams is a leader in public accounting and consulting
services. Silke is also the local office champion for the firm‟s forum for women
(called Forum_W), which has a goal to accelerate women‟s ability to
attract, develop, retain, and advance talented women.


Rachel Reiber
Slalom Consulting

Is:
• An expert on the global software and high-tech industry
• A project manager and functional analyst
• All-around team player who strives for effective results

Loves:
• Building relationships
• Providing sustainable solutions for her customers
• Taking cooking classes
• Running around Greenlake

Does:
Working for Slalom Consulting, Rachel has consulted for companies in a wide
variety of industries: from retail to global health; from public to private sector.
Slalom Consulting brings business and technology expertise together to help
companies drive enterprise performance, accelerate innovation, enhance the
customer experience, and increase employee productivity.


Darla Balzer
Starbucks

Is:
• Living proof that a barista gig can turn into a full-time career
• Leader of the REST Street Outreach team
• Founder of the Seattle chapter of the Women‟s Development Network at
Starbucks

Loves:
• Learning (she knows Mandarin Chinese!)
• Developing professionally (she has a Masters in International Business from
Portland State University)
• Doppio espresso with a splash of cold soy milk

Does:
Darla has worked at Starbucks for over 11 years in a variety of
roles, from Coffee & Tea Specialist to Coordinator, and Facilitator. She is now
a Senior Training Specialist in Leadership Development.


Closing

Shandel Slaten
True Life Coaching
@Shandel


Review

We love to help = COLLABORATE (we mentor)

We build relationships = CONNECT (we network)

We create win/wins = COMPROMISE TO WIN (we negotiate)


We Build Relationships = CONNECTION (network)

Think triad!

Stage 4 and 5
leaders use the
term „WE’ not „I‟
and are always
looking to form
triads


We Create Win/Wins = CONFIDENCE (negotiate)

What
core
competencies
are needed at 4. Leading the
each level? organization

3. Leading other leaders

2. Leading others

1. Leading yourself


EQpowerment

Emotional Intelligence is the ability to sense understand and effectively
apply the power and acumen of emotions to facilitate high levels of
collaboration and productivity
(Cooper)


Emotional Quotient Report


Emotional Quotient Defined

INTRAPERSONAL INTELLIGENCE

The ability to control or
The ability to recognize
redirect disruptive
and understand your
impulses and moods
moods, emotions, and
and the propensity to
drives, as well as their
suspend judgment and
effect on others
think before acting

A passion to work for
The ability to reasons that go beyond
understand the money or status and a
emotional makeup of propensity to pursue
other people Social Skills goals with energy and
persistence

A proficiency in managing
relationships and building
networks

INTERPERSONAL INTELLIGENCE


Thank You to our Sponsors!


Thank You!!!

Never underestimate the power of a small
group of committed people to change the world.
In fact, it is the only thing that ever has.
Margaret Mead

Keep the conversation going!

www.seattlewomensleadershipsummit.com
www.facebook.com/leadintentionally
#2011wls


2012 Women's Leadership Summit

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