The document discusses trends related to knowledge sharing and social networking from 2010 to 2012. It notes that during this period:
- Social networking became more widely adopted by people over 45 years old and by large organizations. However, check-ins on location services did not take off as much.
- Most large organizations allowed or encouraged social media use by employees, moving from just one-way broadcasting to encouraging two-way conversations. However, management could not mandate personal social relationships.
- New forms of collaboration, financing, and virtual worlds were emerging, challenging traditional models of knowledge creation and value production. Virtual goods markets grew significantly during this period.
- The future of work and innovation was raised as uncertain but
3. Did You Know: Shift Happens
http://www.youtube.com/watch?v=cL9Wu2kWwSY&feature=search
1. What trends do you recognize?
2. How are these trends affecting you and
your organization?
3. What does this have to do with networks?
4. Human capacity cannot keep up…
Information
Growth and knowledge
Human
absorptive
capacity
Time
Adapted from Cohen & Levinthal 1989
5. ”No one knows everything,
everyone knows something,
all knowledge resides in networks
humanity.”
Six degrees of
separation
- Milgram, 1967
Adapted from Lévy 1997
6. 3.74 degrees of separation!
Aug 2012
5 mln active monthly
users in Sweden
Source: Facebook
7. People > 45 years becoming more active
% age group with personal profile on
any social networking website
Edison Research, 2012 - US-based study
8. Check-ins not taking off…
How often do you check in to location
services such as Foursquare or Gowalla?
60% 57%
50%
42%
39%
40%
30% 2011
24% 2012
20% 18% 18%
10%
0%
Almost never Sometimes Almost every time I go out
Edison Research, 2012 - US-based study
9. Creation > curation
46% Creators: Create and post photos, videos, etc.
41% Curators: Find and post photos, videos, etc.
http://pewinternet.org/Reports/2012/Online-Pictures.aspx
10. Organizations span the full range of use but….
2010 2012
Organizational use
No One-way Two-way
use “broadcasting” conversations
..the majority
..the majority
are here here
are
Ban Allow Encourage
use use use
Employee use
Teigland 2010
11. US Fortune 500 renews interest in social media
100%
90%
80%
73%
70% 66%
62% 62%
60%
60% 58%
56%
2010
50%
2011
40% 2012
30% 28%
23%23%
20%
10%
2%
0 0 0 0
0%
Twitter Facebook Public blogs YouTube Pinterest
Google: 5.3 mln Twitter followers, up from 3.3 mln
Coca-Cola: >51 mln Facebook fans, up from 32 mln
Pinterest: Dominated by B2C companies
http://www.umassd.edu/cmr/studiesandresearch/2011fortune500/
12. 67% in USA do not follow a brand in social media
and for those who do, no one brand dominates
Think about the companies, brands, products and services
you enjoy following on social networking sites.
What is the first ONE that comes to mind?
Edison Research, 2012 Of 332 responses
13. Google Glass and Fashion collaborate
in short film about Diane Von Furstenburg
shot entirely with 'Glasses’
Going for the
Wow Effect
http://www.huffingtonpost.com/2012/09/13/google-glass-diane-von-furstenburg-video_n_1881484.html
14. Hidden influence of your friends’ friends…
Happy people Christakis & Fowler, 2011
In between people
Unhappy people
http://www.ted.com/talks/lang/en/nicholas_christakis_the_hidden_influence_of_social_networks.html
16. Organizations span the full range of use but….
2012
Organizational use
No One-way Two-way
use “broadcasting” conversations
..the majority
are here
Ban Allow Encourage
use use use
Employee use
Teigland 2012
17. Management
cannot mandate social relationships
My company has blocked my
computer from accessing most
social media sites. But I feel cut
off from my network so now I just
connect through my phone.
Photo: ac360.blogs.cnn.com
18. Wide adoption of internal use across industries
Google, Millward Brown, 2012
19. Use of social networking tools
within organizations
Used
for
Significant
impact
Google, Millward Brown, 2012
20. Exploitation Exploration
Improving existing Developing new
value creation value creation
activities activities
Adapted from March 1991
21. The wisdom of the crowd
Closed Open
Expensive Inexpensive
Complex Simple
Accurate Close enough
Accurate
Up-to-date
Hinton 2007
28. Models of Knowledge Creation
E.g., Microsoft
~ Built by employees within
organizational boundaries
The Firm
vs The Collective
E.g., Linux
~ Built by users and distributed
freely regardless of affiliation
Teigland, Di Gangi, & Yetis 2012
36. Increasing supply of freelance talent globally
Global Online
Employment Report
Q2 2012 at Elance
https://www.elance.com/trends/talent-available
37. OpenSimulator: A value-creation ecosystem
Academic
Entrepreneur
Hobbyist
Large Firm
Non-profit
Local Public
Federal Public
Research Inst
SME Employee
Periphery
Teigland, Di Gangi, & Yetis 2012
39. What are Virtual Worlds ?
Platforms for unleashing creativity
and revolutionizing value creation
http://www.youtube.com/watch?v=Quh2OiPHkm8
40. The number of virtual worlds and users
continues to rapidly increase
≈1.9 bln accounts
≈100 worlds
http://www.slideshare.net/nicmitham/kzero-universe-q1-2012
41. Training and simulation for
Providers of Healthcare Delivery
Virtual hallucinations at In hospital counseling at
UC Davis Univ of New England
Pharmacy training at Umeå U Emergency training w/ SAIC
42. Cloud party on Facebook - In beta
Marketplace app and Cloud Coins
https://www.facebook.com/CloudParty
43. ≈1.4 bln VW accounts under age 16
225 mln
170 mln
200 mln
42 mln
265 mln
http://www.slideshare.net/nicmitham/kzero-universe-q1-2012
45. “Clearly, if social activity migrates to
synthetic worlds, economic activity will
go there as well.” Castronova, 2006
$14.8 billion
worldwide market for
virtual goods in 2012E
http://www.superdataresearch.com/monetization-is-a-four-letter-word/
46. US$ 635,000 for a virtual asteroid!
•US$ 500,000 profit in 5 years
by Jon “Neverdie” Jacobs
•Entropia Universe with GDP
>US$ 440 mln
http://blogs.forbes.com/oliverchiang/2010/11/13/meet-the-man-who-
just-made-a-cool-half-million-from-the-sale-of-virtual-property/
47. The future of immersion…
http://www.bbc.com/news/technology-19568451
48. History tends to repeat itself….
Innovation, financial crisis, industrial revolution, …
Microelectronics
Internal
combustion
engine
Steam
engine
Third
industrial
revolution?
Late 18th C Late 19th C Late 20th C
Schön 2008
53. If you love
knowledge, set it free…
Karinda Rhode
Photo: Lindholm, Metro
aka Robin Teigland
robin.teigland@hhs.se
Photo:
Nordenskiöld
www.knowledgenetworking.org
www.slideshare.net/eteigland
www.nordicworlds.net
RobinTeigland
Photo:
Lindqvist
Of original Forbes 100 in 191761 companies ceased to exist by 198718 of remaining 39 underperformed market by 20%Only 2 beat market index (GE & Eastman Kodak)Only 1 (1%) today!Of companies in original S&P 500 in 1957426 companies ceased to exist by 1997Only 12 (2.4%) outperformed S&P 500 index in 1997 Of top 100 companies in Korea in 1955Only 7 still on list in 20041997 crisis destroyed half of 30 largest conglomerates
Strong ties – 4-6 on averageWeak ties – 150 on average Teamporary ties -
The “Check-in” is the phenomenon that never happened74% of Americans are unfamiliar with the concept of checking in to a location via mobile device, and only 3% have ever checked in. Even more damning, is that 4% had checked in when surveyed in 2011. This is a 25% decrease in check in behaviors in a single year. It’s not going to rebound, which is why Foursquare’s play is to be the new Yelp.
http://www.huffingtonpost.com/2012/09/13/google-glass-diane-von-furstenburg-video_n_1881484.htmlhttp://thecreatorsproject.com/blog/google-glasses-strut-their-stuff-on-the-catwalk-at-new-york-fashion-weekWhen Google’s Project Glass was announced back in April, most people were wowed by the concept but a little unsure about walking around looking like an extra from Star Trek. Sure, they certainly would be fun—if a little overwhelming—to use, but as a fashion statement, it was mainly the techies who’d be keen to show them off as eyewear.This didn’t stop them from making an appearance on Sunday at New York Fashion Week, gracing the catwalk on the faces of supermodels for Diane von Furstenberg‘s show—even color-coded to match the models’ outfits for her S/S 2013 collection.So is this the moment wearable tech went mainstream? Probably not, because while the glasses were being worn by models at a global fashion mega-event, they were there for practical, rather than aesthetic, reasons: to record behind-the-scenes for a short film DVF through Glass. The images from the show were streamed on von Furstenberg’s Google+ profile, so us normals could glimpse the backstage glam from the world of high-end fashion.More than a fashion statement though, this was a power marketing play by Google—aligning with the fashion elite like DVF is certainly one way to get the public’s buy-in. I mean, if the fashion world could convince people wearing armadillo-inspired shoes that resemble lobster claws is a good idea, why not Google Glasses?
46% of variation in how many friends you have is explained by your genes – some born shy and some gregarious.47% of variation in whether your friends know each other has to do with your genes. So do people knit networks of those around them or not….30% of variation in whether in middle or on edge of network has to do with your genes.
How social technologies drive business success EUROPEAN SURVEY RESULTS 15TH MAY 2012
How social technologies drive business success EUROPEAN SURVEY RESULTS 15TH MAY 2012
Fades onto all screens(1) teaching people how to do things we already know how to do and (2)creating collaborative environments that allow people to develop new ideasand concepts to address unanticipated opportunities or challenges.Productive learning focuses mostly on the individual and on helpingthat individual to adopt a pattern of behavior that improves productivity.Generative learning, by contrast, is a collaborative endeavor. Shared meaningand insights are developed at the group level, and these insights driveenterprise transformation to ensure growth and sustainability. Today, thelearning function is focused primarily on productive learning. As a result,it appears that trainers are more likely to want to maintain the status quo,rather than challenge it.Learning is a far more complicated phenomenon than can ever be limitedto the classroom context. If we convey knowledge about tasks we alreadyknow how to do, we call it productive learning . If we share knowledge abouttasks that are new and different, we call it generative learning . Productivelearning serves largely to maintain the status quo within an enterprise byconveying what is already known, while generative learning involves notonly absorbing existing information but also creating new solutions to unanticipatedproblems. Information age learning requires that individuals andorganizations change the way they think about and act on what is knownand what needs to be known in order to innovate, change, and win.
Q13. What are your general thoughts on using social media and business relevant to your job etc? networking applications for work-related purposes; that is for collaborating with colleagues on specific tasks, keeping in touch with clients or other people
Fades into center screenRT: Walls are breaking down – value added coming from across boundaries of the firm Kay, J. (1993) Foundations of Corporate Success, Oxford, Oxford University Press.
RT: Walls are breaking down – value added coming from across boundaries of the firm .
Threadless:What came first – the community or the companyRT: presents Threadless, http://www.nickburcher.com/2009/05/threadless-twitter-tees-another-example.html1,530,000 followers on TwitterThe whole business model for Threadless is based on an implicit understanding of how the social web works and gives a great demonstration of how communities can be built and harnessed across an organisation. Identifying online enthusiasts and passion groups and then using social platforms to bring them into the core of a business would appear to be a more powerful way of utilising social opportunities than just running ads on Facebook - but it requires a good deal more commitment. The media aspect of social offers some exciting opportunities for brands, but the potential of the social web can be significantly greater if the power of community is fully realised. In summary, there has to be purpose behind why you use social media. Largest challenge is about changing the mindset though – where create value? Use of social media considerably larger in smaller companies: Inc 100 vs Fortune 100. In these smaller companies, social media being used as a leadership tool as well. Let’s hear from some of you now on your thoughts about social media. (Next Slide)
http://www.youtube.com/watch?v=0CijdlYOSPcWhile many definitions of VWs, these are the characteristics that I find relevant to the study of virtual entrepreneurship. Persistent, computer-simulated, immersive environments ranging from 2D "cartoon" imagery to more immersive 3D environmentworld exists regardless of whether users logged inUsers can manipulate and/or alter existing content or even create customized content Shared space or co-presencenumerous users, or ‘avatars’, simultaneously participate, interact, and share experiences through gestures, text chat, and voiceSocialization/community formation of in-world social groups such as teams, guilds, clubs, cliques, housemates, neighborhoods, etc the world allowed and encouraged
https://picasaweb.google.com/lh/photo/cGAPUCiKe6LI6l5fM4rFqAComputer-generated, persistent spaceThree-dimensional, immersiveenvironmentExperienced by many people at once/interactivity
https://www.facebook.com/CloudParty
RT: traditional leadership further challenged as we move to a world of web 3.0 or the immersive internet…http://www.forbes.com/sites/limyunghui/2012/08/02/1-6-of-facebook-users-spent-over-1-billion-on-virtual-goods/http://www.informationweek.com/development/mobility/virtual-goods-to-generate-29-billion-in/232602637http://techcrunch.com/2012/02/29/virtual-good-market-boom/http://www.youtube.com/watch?v=-ahqjBeknT0
Lecuyer et al, Brain-Computer Interfaces, Virtual Reality, and Videogames Opensimulator3d printingBCI
I always like to put things into perspective. I think that what is interesting and relevant here is that several economic historians had actually predicted the crisis that we are experiencing now. I don’t have time to go into all the details, but what we are seeing is a pattern repeating itself. As in the late 18th and 19th Centuries there was a technological innovation that led to a period first of transformation as the innovation began to be diffused, then a period of rationalization leading to an imbalance, and then to a financial crisis coming around 40 years after the innovation. However, in the past, these financial crises have then led to periods of great economic development – industrial revolutions, in which industry profitability has been restored through a redistribution of the value-added between capital and labor. But more importantly, these crises filtered out those organizations that could not adapt and change to stay competitive in the new industrial environment. And one of the most important things that is of interest for today’s discussion is that in one of the factors facilitating these new phases of economic growth following the crisis has been that a generation of people that had never experienced life without the innovation starts to enter the workforce – thus they are not restricted by old ways of thinking.experiencing now some economic historians claim to be due to the innovation of the microprocessor and microelectronics in the 1970s. Similar to what we experienced with the innovation of the steam engine in the late 18th C and the internal combustion engine and electric motor in the late 19th C, there was a subsequent crisis about due to various forces converging. We saw that as these basic innovations were diffused, people stopped investing in the existing industrial structure and instead focused on investing in a new generation of competitive machinery, which then led to an industrial revolution in both cases as the innovations became embedded in society. At the same time, the crisis served to release the negative pressure that had been built up as well as to restore industry profitability through the redistribution of value-added between capital and labor. Other notesNotes from article - Schön, L, Economic Crises and Restructuring in HistoryA crisis is connected with changes in the long term or structural conditions built up during a rather long period of time and effects behavior for a long time to comeTransformation – changes in industrial structure – resources are reallocated between industries and diffusion of basic innovations with industry that provides new bases for such reallocationRationalization – concentration of resources to most productive units within the branches and measures to increase efficiency in different lines of productionShifts between transformation and rationalization have occurred with considerable regularity in structural cycle of 40 years – 25 years on transformation, and 15 years on rationalization. Crises been part of this cycle as wellInternational crisis in 1840s – How go from crisis to expansion quickly – went quite rapidly in 1930s for Sweden – but Sweden in opposite corner in 1970s1850s – upswing of industrial and infrastructural investments was linked to breakthrough of mechanized factories in Sweden, modernization of steel processes and construction of railways1930s and more marked after WWII late 1940s - expansion of electrification and diffusion of automobiles, processing of electrosteel to small motors in handicraft and household – combination with motorcar – new styles in living and consumptionWaves of investments around development of an infrastructure from basic innovation of preceding cycle mid 1970s – microprocessor – knowledge and information in production of goods and servicesIt is not the basic innovation itself – but the diffusion of the innovation that counts!When invented, then expensive to implement, have a narrow range of application – Following generalization – A structural crisis (that has been preceded by an early development of basic innovations) has put an end to old directions of investments mainly in rationalization of existing industrial structure and given rise to investments in ne and devt of new tech that after one decade (the length of the classical Juglar cycle of machinery investments) has created a new generation of economically competitive machineryReallocation of labor occurs approx 15-30 years after the structural crisisDevelopment of markets – distribution of value added between capital and labour is one mirror of these changesDiffusion of innovations leads to expansion of markets and arrival of new competitors – Structural crises – release negative pressure and restored profitability in industry – get rid of those who not competitive
Abandoned factory in Michigan: http://www.nebraskaweatherphotos.org/july2009photos.htmlOffice building: http://homeasnika.com/office-buildings/
RT: the 3D internet characterized by ….(next slide)