Relationship of social media to E-commerce

1. WHAT IS SOCIAL MEDIA IN
RELATION TO E-COMMERCE
 Social media are computer-mediated technologies that facilitate the creation and
sharing of information, ideas, career interests and other forms of expression via virtual
communities and networks.
 It can also be an online platform which can be used for marketing your e-commerce
business.
 Over 1500million people are on social media and this has a great impact on e-
commerce businesses.

2. EXAMPLES OF SOCIAL MEDIA
PLATFROMS
Whatsapp
Twitter
Facebook
Pinterest
Youtube
Instagram etc.

3. SOCIAL MEDIA ROLE ON E-
COMMERCE BUSINESSES
 Marketing
 In-App purchasing
 Advertising
 Live Video
 Virtual reality
 Real Time and private communication

4. FINAL THOUGHTS
To utilize all benefits of social media when it comes to e-commerce;
Do research
Create a quality social media strategy
Put customers at heart
Create and build trust and long lasting relations
Follow trends
Study social networks and innovations

5. E-COMMERCE ETHICALAND LEGAL
ISSUES
• A technological innovation is followed by frequent incorporation of
ethical standards into law.
• New forms of E-Commerce that enables new business practices have
many advantages but also bring numerous risks.
• Let’s discuss about the ethical and legal issues related to e-business

6. • Web tracking
• Privacy
• Disintermediation and Re-intermediation
ETHICAL ISSUES

7. LEGAL ISSUES
• Fraud on the
Internet
• Copyright
• Domain Names

8. CONCLUSSION
• In conclusion
• One needs to be careful while doing e-commerce activities.
• The need to educate the public about the ethical and legal issues related
to e-commerce is highly important from a buyer as well as seller
perspective.

9. THANK YOU FOR YOUR ATTENTION
MAY the PEACE AND BLESSING OF THE
ALMIGHTY STAY WITH YOU ALL