This document provides guidance on creating an effective elevator pitch for a business. It recommends introducing your company name, product or service, and explaining the problem it solves for users in a few short sentences. The pitch should also clearly explain the most significant benefit users receive from your product or service to interest potential customers.

2. ELEVATOR PITCH
A 30-60 second, easy-to-understand
version of your business plan

3. INTRODUCE YOURELF
What do you do or make? What is
your full company name and the
name of your product or service?
Is it searchable, easy to spell and approachable?
Check for duplication or replication. Infringing on
another’s trade dress is illegal (and tacky).

4. WHAT’S THE PROBLEM?
How do you make life easier for your
product or service users? How can
you explain it in a few sentences?
Answering this question provides your listener
with alignment to your target audience. Keeping
it succinct shows your mastery of the topic.

5. WHAT’S IN IT FOR ME?
What is the most significant benefit
for a user of your product or service?
Answering this question provides your listener
with information on the value your product or
service brings to the marketplace.

6. 01
Include
your
business
mission.
“Ssali Media
Group creates
brand identities
for people, places
and products.”

7. 02
Add your
credentials
and core
competencies.
“We create brand
strategy for
healthcare,
education and
consumer goods.”

8. Make a call
to action.
Be sure to
connect online
with those you
meet in person
(it can be easier to share
a social profile than a
business card).

9. Ebony Ssali
Ssali Media Group
ebony@ssalimediagroup.com
www.linkedin.com/in/ebonyssali