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SocialBuzzUniversity.com - Social Media Training : Listening, Caring, Engaging

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Sebastian Rusk
Sebastian Rusk
BusinessTechnology
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Welcome!
www.Facebook.com/SocialBuzzUniversity www.Twitter.com/SocialBuzzU www.YouTube.com/SocialBuzzU Sebastian Rusk Founder/Head Professor SocialBuzzUniversity.com 786-273-7875 direct [email_address]
What is
Who Gets Social Media? GETS IT!
Case Study Starbucks gave it customers a voice to “Share, Vote, Discuss, See.”
Campaign produced 50,000 new product ideas
Advertising If the band Journey comes to town and you paint A sign that says “ Journey coming to the arena Saturday night” – that’s ADVERTISING !
Promotion If you have a parade to celebrate the band Journey playing in your town Saturday night – That’s PROMOTION !
Publicity If the band Journey starts a bar fight in that Same town – that’s PUBLICITY !
Public Relations If the bar owner laughs about the bar fight – that’s PUBLIC RELATIONS!
Marketing If you planned the bands bar fight – That’s MARKETING .
Social Media And if the Bar Owners Wife freaks out because the bar is wrecked and tweets “ Poker night cancelled, bar is ruined (for now)” and takes a video of the damage and posts it On Facebook and YouTube – that’s SOCIAL MEDIA .
Sales ! If the town’s people go to the Journey concert, eat a local restaurants, meet the band after the show for autographs and buy souvenirs – that’s SALES !
Social Media 101…
What is Social Media? (Wikipedia)…Social media is media designed to be disseminated through social interaction , created using highly accessible and scalable publishing techniques. ... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Create a Plan! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Choose Your Arsenal of Networks, but…
Keep it Simple…Less is more!
Choose the right internet browser www. google .com/ chrome
Choose the right internet browser! www. mozilla .com/ firefox /
QUCIK TIP! Add Your Social Networks to your website:
 
 
 
 
 
“ How soon not now, becomes never.” – Martin Luther
More than 750 million active users • Average user spends more than an hour per day on Facebook • More than 20 million people become fans of Pages each day • 29% of US users are 35‐54 • 24.8% of US users are 25‐34 www.Facebook.com
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www.Twitter.com WARNING! Is NOT a dance!
www.Twitter.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.Twitter.com ,[object Object],[object Object],[object Object]
How Do I Choose a Name? www.Twitter.com ,[object Object],[object Object],[object Object]
How Do I Communicate on Twitter? www.Twitter.com Tweets: You can post text with links … max 140 characters
How Do I Communicate on Twitter? www.Twitter.com DM (direct message) followers
Good Twitter Tool… www.TweetDeck.com
Addt’l Twitter Tools… www.Hootsuite.com
VIDEO! www.YouTube.com
Why is it important? www.youtube.com
7 reasons… www.YouTube.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs!
[object Object],[object Object],[object Object],[object Object],[object Object],A Couple of reasons…
Blogs!
Which blog should I use?!
 
 
 
 
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Why Do I Need It?! www.Foursquare.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
is an online social media education platform that enables you to increase your social media knowledge and overall understanding of the who, what, why and where of Social Media. It is our mission to help your brand grasp the power of Social Media so that you can develop an integrated marketing solution that helps your business build online community by using social media to create social buzz and local celebrity over your products and services which increases your online presence and word of mouth marketing so you have more customers and die-hard fans. 
What if I just don’t have time?!

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SocialBuzzUniversity.com - Social Media Training : Listening, Caring, Engaging

Editor's Notes

  1. Last slide for Day 1
  2. Day 2
  3. Show live examples of both browsers.
  4. Go show Facebook pages
  5. Give tour of pages covering the above and News Feed, Groups, Secondary features, Events, Facebook Chat.
  6. Go to Twitter.com
  7. Go to Twitter.com
  8. Show TweetDeck Software
  9. Show hootsuite, give a tour
  10. Show how to sign up for linked in, and find new contacts.
  11. Go show how to set up an account on Foursquare. Show stastics