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Roberto Siagri
CEO, EUROTECH
Digital Twins
and
New Business Models
Cost
Time
HW COST
SW COST
-
$
?
The Essence of Eurotech Strategy
Finding the right PLATFORM (HW or SW) that reduce Customer’s TCO and TTM
It’s a matter to reduce the cost of SW
The platform evolution
Productivity
Complexity and Size of Distributed Systems
Assembly programming
Limited reuse of code
Custom HW
Enabling the
Internet of Things
and related Services
PC as a Platform
1990-2010
Cloud as a Platform
2010-20xx
Edge Computer as a Platform
2020-20xx
to address complexity in computer’s architectures
now is the EDGE
Looking back …
Company’s
Foundation
Going
Public
Catalyst
Platinum Award for
Embedded Board
Vendor
2017
2010
2012
Magic Quadrant IIoT Platforms
Best Practices Award IoT
20031993
1992
1995
1999
2004
2005
2008
1995
2015
2018
2013
2014
2016
2009
2019
Eurotech Product’s Development - Timeline
From
Embedded Computer
to
EDGE Computer
An Evolution or a Revolution?
Embedded-PC Edge Server
SaaS
PaaS
Iaas
the
‘Things’
are making
the
difference
in 2025
79 ZB of data will
be generated by
IoT devices
The Internet of Things
Software Defined Machines
Mechanics
Source: adapted from “Software gibt den Takt vor”, C. Kühnl in “Mechatronic & Fertigung”, 2010
SW
Software
+
AI
Services
Mobile
Comm.-
5G
Electronics
3^ Industrial Revolution
4^ Industrial Revolution
Electric
parts
Mechanics
Electronics
Edge
Computing
Data
Gravity
Digital Twins
Data
Things
(Assets/Products)
New Business
Models
Digital
Twins
Internet of Things
Apps, Data Analytics, Predictive Tools
Enterprise-Class IoT Architecture
IoT Edge Gateway
IoT Integration Platform
Eurotech position among IoT players
Crisp Research view on both IT side (Platform) and OT side (Edge)
IoT Platform:IoT Edge:
11
Edge Continuum
HPE ,Introduction to Edge Computing in IIoT, Industrial Internet Consortium White Paper
Manufacturing Transportation Energy &
Utilities
Healthcare
OT Edges IoT Enterprise IT Edges
Smart Agriculture Autonomous
Vehicles
5g
Infrastructure
Smart IoT Equipment
IoT Edge Gateway or Industrial PC
IoT Micro Data Center
IoT Cloud
PossibiliModellidi
Impeggo
Post Cloud : a matrix of Edge-Cloud computers
Cloud
Data Center
5G + Edge
Company
API
Eurotech Edge Computing
Scalable Edge Portfolio
Edge IoT Gateways to
Nano Data Centers with
GPU and High-Speed
Networking.
Vertical Certifications
Edge nodes with global
certification for Vertical
Industries and light and
demanding use cases.
Open Software Integration
Edge IoT
Gateways
Edge
Servers
High Performance
Edge Computers
IoT Edge Framework
Data acquisition,
digital twin modelling
visual edge processing,
connectivity management.
Edge Management
OTA updates,
remote access,
diagnostics monitoring,
logs analytics.
Designed for
IEC 62443
Cybersecurity certification.
Smart Rail
On-board IoT Edge Gateway Edge Management
and Integration
Cloud
Analytics
Predictive Maintenance
Performance
Measurement
Edge
Analytics
Smart Grid
Remote Device
Management
Predictive Maintenance
Real-time Fleet
Status and Insight
IoT Edge
Framework
IoT Integration
Platform
IoT Edge
Server
On Prem
In-Vehicle High Performance Computing
High Speed
Data Logger
High performance
Edge Node
Inference Edge
Node
4x 56GbE 4x 56GbE
100 GbE
Switches
Sensors
(Cameras, LIDARs,
RADARs, etc)
Multi GbE Multi GbE
Sensors
(Cameras, LIDARs,
RADARs, etc)
Vehicle
Bus
From Industrial Production to
Digital Production
4 Phases of Transformation
Short
Medium-Long
Credit: World Economic Forum;
Industrial Internet of Things: Unleashing the Potential
of Connected Products and Services Jan.2015
Time
Growth
1. Operative Efficiency
2. New Products &
Services
3.Outcome Economy
4. Autonomous,
Pull Economy
IoT
AI
Product Service Systems
Credit: Pentti Malaska
Basic Needs
Agriculture Age Industrial Age Service Age
Tangible Needs Intangible Needs
We are
here
From Limits to Growth to Limitless Growth
Linear Organization : Open Loop
Product’s Sales Model :
Product’s Life Cycle responsibility transferred
from Manufacturer to Consumer
RESOURCES PRODUCTION DISTRIBUTION CONSUMPTION WASTE
Credit Walter Stahel
??
PRODUCTION
DISTRIBUTION
USE/OUTCOMEREUSE/REPAIR
RECYCLE/RESOURCES
Outcome Economy
the disappearance of the change of ownership
Digitization
Business
Model
change
Circular
economy
Digital Production and ‘slices’ of time
▪ From selling Products to selling Performance/Outcome
▪ IoT (Digital Twins), AI and BigData
Removing
>95%
of usage
Inefficiency
Efficiency
X20
Example: Fully Autonomous Car (L5)
ecology
Value x Kg Man-hours
x Kg
Resources
consumption
Wealth
Value from
renewable
Jobs
adapted from Walter Stahel, The Performance Economy
How to
Increase
Value per Kg
“Less is More”
The Decoupling Age
Digitization
is opening the door to
a new phase of
sustainable growth
driven by
new
service oriented
business models
Source: Infographics by the Government of Japan visualizing a Society 5.0
Digitization for a Super Smart Society
IoT
Big
Data
AI
Robot
www.eurotech.com
Thank you
roberto.siagri@eurotech.com

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Digital twins and New Business Models

  • 1. Roberto Siagri CEO, EUROTECH Digital Twins and New Business Models
  • 2. Cost Time HW COST SW COST - $ ? The Essence of Eurotech Strategy Finding the right PLATFORM (HW or SW) that reduce Customer’s TCO and TTM It’s a matter to reduce the cost of SW
  • 3. The platform evolution Productivity Complexity and Size of Distributed Systems Assembly programming Limited reuse of code Custom HW Enabling the Internet of Things and related Services PC as a Platform 1990-2010 Cloud as a Platform 2010-20xx Edge Computer as a Platform 2020-20xx to address complexity in computer’s architectures now is the EDGE
  • 4. Looking back … Company’s Foundation Going Public Catalyst Platinum Award for Embedded Board Vendor 2017 2010 2012 Magic Quadrant IIoT Platforms Best Practices Award IoT 20031993 1992 1995 1999 2004 2005 2008 1995 2015 2018 2013 2014 2016 2009 2019 Eurotech Product’s Development - Timeline
  • 5. From Embedded Computer to EDGE Computer An Evolution or a Revolution? Embedded-PC Edge Server SaaS PaaS Iaas
  • 6. the ‘Things’ are making the difference in 2025 79 ZB of data will be generated by IoT devices The Internet of Things
  • 7. Software Defined Machines Mechanics Source: adapted from “Software gibt den Takt vor”, C. Kühnl in “Mechatronic & Fertigung”, 2010 SW Software + AI Services Mobile Comm.- 5G Electronics 3^ Industrial Revolution 4^ Industrial Revolution Electric parts Mechanics Electronics Edge Computing Data Gravity
  • 10. Apps, Data Analytics, Predictive Tools Enterprise-Class IoT Architecture IoT Edge Gateway IoT Integration Platform
  • 11. Eurotech position among IoT players Crisp Research view on both IT side (Platform) and OT side (Edge) IoT Platform:IoT Edge: 11
  • 12. Edge Continuum HPE ,Introduction to Edge Computing in IIoT, Industrial Internet Consortium White Paper Manufacturing Transportation Energy & Utilities Healthcare OT Edges IoT Enterprise IT Edges Smart Agriculture Autonomous Vehicles 5g Infrastructure Smart IoT Equipment IoT Edge Gateway or Industrial PC IoT Micro Data Center IoT Cloud PossibiliModellidi Impeggo
  • 13. Post Cloud : a matrix of Edge-Cloud computers Cloud Data Center 5G + Edge Company API
  • 14. Eurotech Edge Computing Scalable Edge Portfolio Edge IoT Gateways to Nano Data Centers with GPU and High-Speed Networking. Vertical Certifications Edge nodes with global certification for Vertical Industries and light and demanding use cases. Open Software Integration Edge IoT Gateways Edge Servers High Performance Edge Computers IoT Edge Framework Data acquisition, digital twin modelling visual edge processing, connectivity management. Edge Management OTA updates, remote access, diagnostics monitoring, logs analytics. Designed for IEC 62443 Cybersecurity certification.
  • 15. Smart Rail On-board IoT Edge Gateway Edge Management and Integration Cloud Analytics Predictive Maintenance Performance Measurement Edge Analytics
  • 16. Smart Grid Remote Device Management Predictive Maintenance Real-time Fleet Status and Insight IoT Edge Framework IoT Integration Platform IoT Edge Server On Prem
  • 17. In-Vehicle High Performance Computing High Speed Data Logger High performance Edge Node Inference Edge Node 4x 56GbE 4x 56GbE 100 GbE Switches Sensors (Cameras, LIDARs, RADARs, etc) Multi GbE Multi GbE Sensors (Cameras, LIDARs, RADARs, etc) Vehicle Bus
  • 18. From Industrial Production to Digital Production 4 Phases of Transformation Short Medium-Long Credit: World Economic Forum; Industrial Internet of Things: Unleashing the Potential of Connected Products and Services Jan.2015 Time Growth 1. Operative Efficiency 2. New Products & Services 3.Outcome Economy 4. Autonomous, Pull Economy IoT AI
  • 20. Credit: Pentti Malaska Basic Needs Agriculture Age Industrial Age Service Age Tangible Needs Intangible Needs We are here From Limits to Growth to Limitless Growth
  • 21. Linear Organization : Open Loop Product’s Sales Model : Product’s Life Cycle responsibility transferred from Manufacturer to Consumer RESOURCES PRODUCTION DISTRIBUTION CONSUMPTION WASTE Credit Walter Stahel ??
  • 22. PRODUCTION DISTRIBUTION USE/OUTCOMEREUSE/REPAIR RECYCLE/RESOURCES Outcome Economy the disappearance of the change of ownership Digitization Business Model change Circular economy
  • 23. Digital Production and ‘slices’ of time ▪ From selling Products to selling Performance/Outcome ▪ IoT (Digital Twins), AI and BigData Removing >95% of usage Inefficiency Efficiency X20 Example: Fully Autonomous Car (L5)
  • 24. ecology Value x Kg Man-hours x Kg Resources consumption Wealth Value from renewable Jobs adapted from Walter Stahel, The Performance Economy How to Increase Value per Kg “Less is More” The Decoupling Age
  • 25. Digitization is opening the door to a new phase of sustainable growth driven by new service oriented business models Source: Infographics by the Government of Japan visualizing a Society 5.0 Digitization for a Super Smart Society IoT Big Data AI Robot