Social Media is becoming more relevant and impactful to attorneys of all kinds whether it be for marketing purposes, or for how it impacts their cases. It is critical law firms are aware of how they can build their practice as well as support their clients by understanding the relevance, and limitations, of social media. www.soaringsolutions.net

1. Social Media and
Family Practice Attorneys
Sue Koch, Chief Navigator- Soaring Solutions | sue@soaringsolutions.net

2. Why Social Media?
An independent study showed that
of 58 million consumers seeking an
attorney in the past year, 75% cited
using online resources at some
point in the process*
*Source: Stephen Fairley -The Rainmaker Institute

4. The Foundation of Efficiency
• Business Goals & Objectives
• AudienceTargeting
• Brand &Voice
• Traditional Marketing Integration
• Reputation Management
• Content
Social Media Strategy

5. Content Hub: Blog
• Thought Leadership
• Search Engine Optimization
• Amplify Exposure
• Lead Generation

6. Blog Best Practice
• OfferValue
• Blog vs Article
• Consistency
• Respond to Comments
• Relatable Stories
• Family Needs

7. Social Media Case Studies
Dorsey & Whitney LLP: Quirky Questions Blog

8. Content – You’re the Expert

9. Why Facebook?
Surprise Statistic: Facebook
Pages are only 2nd to
LinkedIn in bringing
attorneys referrals
*Source: Stephen Fairley -The Rainmaker Institute

10. Why Facebook?
• Thought Leadership
• Search Engine Optimization
• Build Community
• Amplify Exposure
• Lead Generation
• Advertising Options

11. Facebook Best Practice
80% of attorneys say they’ve seen
an increase in cases involving social
media. 1/3 of divorce filings last
year included the word “Facebook”.

12. Social Media Case Studies
Facebook Page

13. Why Facebook?
People love to help

14. LinkedIn
LinkedIn is the only social media
site whose usage among those
over the age of 50 is greater
than those aged 18-29.

15. LinkedIn
70% of those surveyed about
how they do research on a
professional services provider
used LinkedIn as a key tool.

16. Being Fore of Mind
With referrals being the key
source of new business for
lawyers, social media has the
power to accelerate and amplify
this process, exponentially.

17. LinkedIn- 2 Simple Steps
1. Complete your profile
2. Post activity updates

18. Next Steps

19. Q & A
Sue_Koch
SoaringSolutions
SueKoch