8. Solution What Does it Look Like? Continued… Services Communications Manager Express Communications Manager Cisco Unified Presence Communications Manager Bus Edition Smart Business Communications Sys Infrastructure Routing Switching QoS Security Voice Gateway Session Border Control CUBE Messaging Gateway Endpoints Unified IP Phone 7985 Cisco Unified IP Phones Wireless IP Phones IP Communicator Unified Personal Communicator Dual Mode Phones Applications Cisco Unity Messaging Unified Video Advantage Mobile Communicator Unified MeetingPlace Conferencing Unified Customer Contact Unified Workspace Licensing Unified CRM Connectors
9. Headquarters Applications Gatekeeper Large Branch PBX FXO, FXS, T1/E1 Legacy Site Road Warrior Telecommuter Small Branch Cisco ® Unified Communications ® Manager Solution Connect Legacy Sites Continued… GK IP WAN
10. Headquarters Applications Gatekeeper Large Branch PBX FXO, FXS, T1/E1 Legacy Site Road Warrior Telecommuter Survivable Remote Site Telephony Managed Unified Communications Manager Express Small Branch Cisco ® Unified Communications ® Manager Solution Connect Small Branches Continued… GK IP WAN
11. Headquarters Applications Gatekeeper Large Branch PBX FXO, FXS, T1/E1 Legacy Site Road Warrior Telecommuter Survivable Remote Site Telephony Managed Unified Communications Manager Express Managed Unified Communications Manager Unified Communications Manager Cluster Unity UM/VM Small Branch Cisco ® Unified Communications ® Manager Solution Connect Large Branches Continued… GK IP WAN
12. Headquarters Applications Gatekeeper Large Branch PBX FXO, FXS, T1/E1 Legacy Site Road Warrior Telecommuter Survivable Remote Site Telephony Managed Unified Communications Manager Express Managed Unified Communications Manager Unified Communications Manager Cluster Unity UM/VM Small Branch Cisco ® Unified Communications ® Manager Solution Connect Telecommuters, Road Warriors Continued… GK Internet V 3 PN IP WAN
13. Solution Add PSTN Interconnectivity Continued… GK Headquarters Applications Gatekeeper Large Branch PBX FXO, FXS, T1/E1 Legacy Site Road Warrior Telecommuter Survivable Remote Site Telephony Managed Unified Communications Manager Express Internet Managed Unified Communications Manager Unified Communications Manager Cluster Unity UM/VM V 3 PN The Rest of the World Small Branch Cisco ® Unified Communications ® Manager IP WAN PSTN
Hello all, thanks for taking the time to attend this presentation Let me begin by introducing myself. I am [speaker name], [speaker title], [speaker company] and [I have spent the last [XX] years helping companies define, assess, design and deploy solutions to meet their communication needs. OR some other credibility statement that answers the question ‘Are you qualified enough to present this topic and why should I listen to you?’] In the past couple of weeks I have spent time with your execs [Drop names here] about [ your planned expansion into Asia OR some other statement about the sales trigger or reason that propted this visit]. Since then, I have worked with our internal [SP/SI/VAR Name] team to come up with possible solutions of interest to you.
So, today, Let’s examine 1. Challenges from [the geographic expansion/the merger/integrating the acquistion etc. I.E the sales trigger] 2. Possible solution 3. Benefits from the solution 3. Next steps
Let’s begin with a question Given today’s economic and competitive environment, what actions must a company take to be a market leader? [you can wait for responses or just answer the question yourself] That’s correct. In other words 1. Introduce new products to the market quickly thereby increasing revenues 2. Cost efficiently produce and distribute these products thereby maximizing contribution margins and building market share 3. Retain and grow this market share by ensuring high customer satisfaction leading to repeat purchases and referrals. In other words, tap the customer lifetime value
Michael Treacy and Fred Wiersema confirm this in a paper they published in Harvard business review where they introduce the value disciplines framework. Per this framework, for a company to be a market leader and maintain sustained competitive advantage, it should strive for excellence in one of the following three attributes while being proficient in the other two. The attributes are Product leadership. i.e. bringing new products faster to market Operational excellence i.e. improving productivity and efficiency Customer intimacy i.e. improving customer experience
The challenge however is : How do we achieve this? What does a 21 st century global organization need to Accelerate innovation Enhance productivity Enrich customer experience all while keeping costs in line with the tough economic reality? The answer to this challenge lies in enabling the common need underlying these three attributes which is The need to communicate and collaborate effortlessly across customers, partners and employees in a way where distance, time and place become irrelevant factors
So let’s look at the solution that will fulfill this seamless communication and collaboration need? Let’s begin by looking at the various tools we use to communicate and collaborate today: Desk Phone: Live voice or video call with voice mail Conferencing: Audio, video or Web conferencing by meeting-room, multi-point web-cam or integrated conferencing technologies Desktop applications: Softphones, dashboards, widgets, business applications Instant Messaging, presence and rich presence applications Regular Messaging: Emails, Meeting calendering, contact lists Smart Phones: Mobile mail, Internet, Thick and thin mobile clients, mobile wiidgets Mobile Phone: Live voice call with another voicemail, SMS and MMS messaging These options ensure ubiquitous access to messages, but lack of integration among these leads to an information overload For example, a person trying to reach me first instant messages me, then calls my work number, then my mobile number, then emails me leaving me now with 4 separate messages to consume
The ideal solution is one that, not only integrates all of these communication options, but also let’s you control where, when and how you want ro receive it This is Unified communication. A seamless integration of telephony, messaging (regular or instant), conferencing and applications into one system. It ensures that there is one stream of information with various modes to access it For example, Unified messaging ensures my mobile and desk voicemails are integrated into just one system which can then be accessed anywhere, anytime and through any device And as a managed service you can focus on enjoying all the benefits without the hassle of provisioning, managing and monitoring the infrastructure powering all of this
So what does this unified communication solution look like It’s a combination of endpoints/devices, Applications and services supported on a robust IP infrastructure Endpoints involve phones (fixed, mobile and dual VoWLAN), communicators. The benefit: Ubiquitous communication Applications involve video, audio and web conferencing along with unified messaging and communication enhanced business processes (CEBP). The benefit: Avoid information overload, provide rich customer service, let communication find you and not the other way around via presence technologies Managed Services from a Cisco Powered managed service provider The benefit: High reliability and availability, focus on core competencies, avoid CapEx and OpEx Robust infrastructure to power all of the above The benefit: Sustained high quality of service ensured across entire network enabling all communication possibilities
Now, let’s examine how this will apply in your company’s context. You have a headquarters connected to a legacy site, some small branches, large branches and supports mobile workers as well as telecommuters The IP WAN connectivity can be of numerous flavors: Frame Relay, Leased Lines, ATM, MPLS, etc. Connect the legacy site containing a PBX or key system via gateways
Connect small sites either using managed unified communication manager express (de-centralized call processing) or SRST (centralized call processing)
Connecting large remote sites that have their own unified communication manager clusters and application servers (distributed call processing)
Connecting telecommuters and road warriors via V3PNs
Finally, add PSTN interconnectivity between all sites not only as a backup for the IP WAN, but also to connect to the rest of the world. The type and density of the PSTN connections at each site can range from a single FXS circuit to hundreds of T1/E1 PRIs
How do we make this easy for you? As a managed service We supply the entire technology and manage it We provide simple, intuitive online interfaces to provision, manage and monitor the solution globally We rigorously-test our solutions to ensure high reliability, availability and security Our Managed service solution is based on the industry-proven Cisco approach and designated by Cisco after stringent annual audits of our NOC In summary, we enable you to focus on the core competencies of your business while outsourcing your complex communication & collaboration needs to a trusted resource
Let’s take a look at how peers from your industry have benefitted from this solution Coco Cola deployed a managed unified communications manager service and integrated the solution with its SAP warehouse management solution The benefit: improved supply chain efficiency and shortening time to market The result: accelerated innovation and 10% productivity gains FremantleMedia, one of the largest entertainment brands in the world create and produce leading prime time drama, serial drama, entertainment and factual entertainment programming in over 40 territories. FremantleMedia deployed Cisco Unified Communications Manager Express and Cbeyond’s BeyondVoice™ managed service The benefit: Improved voice network and seamless collaboration across 40 countries The result: Enhanced productivity and reduction in costs Aardvark IT solutions, , a U.S.-based company that deploys and supports LANs and WANs for its SMB clients, deployed a unified communication manager express service The benefit: High quality customer interaction and service round the clock The Result : Enriched customer experience leading to higher customer satisfaction and consequently, greater loyalty
Solutions based on Managed Unified communications services helped these companies meet the three attributes outlined by the value disciplines framework enabling them to sustain market leadership