1. P. SRINIVASA RAO
E-Mail: paritis@rediff.com
Phone: 09393177294
Senior Management Professional
Finance & Accounts ● Taxation ● Accounts Payable & Receivables
Versatile, high-energy professional, successful in achieving business growth objectives within turnaround & rapid
changing environment
Effective leader with excellent motivational skills to sustain growth momentum while motivating peak individual performances
P R O F I L E S U M M A R Y
• Skilled in handling finance & accounts activities encompassing finalization of accounts, tax planning & settlement of
payments along with stakeholders
• Experience in conducting financial analysis, implementing systems / procedures & exercising internal control for
profit analysis / asset & working capital management
• Distinction of collecting INR 100 Lakhs from BSNL there by achieving 99.5% collections in IUC
• Proven business acumen in analysing the financial viability of new ventures & projects, leading & managing the
required operations, instituting financial controls & discipline and discharging the functions effectively
• Proficient in presenting a true & fair view on economic position of the organization by preparing financial reports to
evaluate accuracy, completeness and conformance to reporting & procedural standards
• Efficient in monitoring fund activities and ensuring optimum utilization of the same to achieve corporate goals
• An effective planner with expertise in analysing existing financial systems & procedures, preparing annual operating
plans, designing internal control systems and facilitating effective decision-making
C O R E C O M P E T E N C I E S
Accounting Functions:
• Leading accounting functions involving determining financial objectives, designing & implementing systems and
framing policies & procedures to facilitate process control
• Implementing systems & manuals for preparation of statutory books of accounts, balance sheet & financial
statements as per Indian Accounting Standards
Audits & Taxation:
• Attending & conducting audits, evaluating internal control systems with a view to highlight shortcomings and
implementing recommendations provided by auditors as per rules & regulations
• Computing & arranging the timely deposit of taxes (Indirect, Professional, Direct, Sales, Service, Income, VAT &
Indirect) and filing returns as per standard norms
Budgeting / Costing / Forecasting:
• Conceptualizing budgets on the basis of inputs from various stakeholders and conducting variance analysis to determine
difference between projected & actual results
• Monitoring cash flow by taking adequate measures for optimum utilization of available funds; developing effective
framework on the basis of tax assessment for acceptable levels of residual risk
Reporting & Documentation:
• Generating reports to provide feedback to top management on financial performance viz. analysis of profit, cost,
material consumption, fund arrangement, inventory & overheads
• Delivering presentation before senior management on budgeting & financial aspect of the division
O R G A N I S A T I O N A L E X P E R I E N C E
Reliance Communications Ltd., Hyderabad as AGM (Finance & Accounts) Since May’07
Key Result Areas:
• Handling a gamut of Finance, Accounts & Commercial Functions for entire Andhra Pradesh Circle
• Monitoring Monthly, Quarterly & Annual Financial Closing and looking after preparation of P&L and Balance Sheet

2. • Overcoming complex business challenges and making high-stakes decisions using experience-backed judgment,
strong work ethic & irreproachable integrity; driving new business through key accounts and establishing strategic
partnerships to increase revenue
• Evaluating CAPEX, OPEX and financial variances across all cross functions
• Ensuring the statutory compliance and conducting policy implementation to drive process improvement
• Collaborating with Statutory, Internal & MAT Auditors and ensuring smooth functioning of finance operation
• Looking after Income Tax, Sales Tax and other Indirect Taxes till completion of assessment
• Generating MIS reports to provide feedback to top management on financial performance viz. analysis of profit, cost,
material consumption, inventory & overheads
Highlights:
• Merit of collecting INR 100 Lakhs from BSNL and achieving 99.5% collections in IUC dues 2004
• Distinction of implementing and decentralizing IUC & accounting activities at the circle level by taking proactive
measures in 2007
• Monitored expenses as per monthly business plan and contributed in EBITA earnings by INR 50 Lakhs per month
• Steered the implementation and up gradation of SAP6 as functional support by taking proactive measures
SV Power Pvt. Ltd., Hyderabad as DGM (Finance & Accounts) Jul’06-May’07
Role:
• Played a key role as Finance In-charge for a 2X60MW Coal based Power Project with US Collaboration
• Prepared Project finance applications and liaised with consortium of banks and financial institutions for funding
• Negotiated with EPC vendors, fuel suppliers and finalized the contracts with them
• Shared US GAAP Reports with US partners on monthly basis and organised Consortium Meetings with the bankers
• Looked after Project Capex, AOP & Cash Flows and monitored the expenditure
Highlights:
• Arranged Working Capital of INR 120 Crores for SV Power Pvt. Ltd. by collaborating with various banks & financial
institutions in 2006
• Successfully converted Rupee Term Loans into Foreign Currency Loans, thereby saved INR 6 Crores in 2007
• Steered the implementation of 1st Phase of 60 MW Project within the cost and timelines by monitoring the CAPEX in 2007
Kishore & Sastry Chartered Accountants, Hyderabad as Financial Consultant May’01-Apr’06
Role:
• Extended support as Finance In-charge for 20 MW LSHS Fired Power Project with US Equity Partner Caterpillar Inc.
• Prepared and negotiated terms of various Agreements such as Share Purchase Agreement, Shareholders Agreement,
Fuel Supply Agreements with Fuel Suppliers, O & M Contracts and EPC Contracts for the Project
• Looked after preparation of USGAAP Statements for submission to JV partners
• Handled Ledger and Branch Accounts at the Corporate Office
P R E V I O U S E X P E R I E N C E
Sree Rayalaseema Alkalies and Allied Chemicals Ltd., Hyderabad, Andhra Pradesh Mar’95-May’01
As Manager-(Accounts & Finance)
Highlights:
• Successfully arranged the project finance of INR 810 Lakhs from IDBI in 1997 for Wind Power Project
• Distinction of handling and closely involved in Public Issue of INR 15 Crores of the Company in 1997
• Monitored the reconciliation of the Central Excise Records & Company Records and participated in the year end
audit under Central Excise
• Looked after Forex Transactions while dealing with banks and having experience in taking the forward covers
• Prepared budget for working capital & CMA (Credit Monitoring Appraisal) data for obtaining the Working Capital
from Banks and Financial Institutions
• Collaborated with stock auditors appointed by the bankers conducted at the factory and with the Commercial Tax
Department in CST and VAT assessments for getting the VAT refunds
Vijaya Marine Products Limited, Hyderabad as Manager-Accounts Dec’93-Jan’95

3. Highlight:
• Merit of obtaining subsidy of INR 1.25 Crores from MPEDA (Govt. of India Organization)
I T S K I L L S
• Well versed with the concepts of MS Office (Word, Excel, PowerPoint), C, C++, Oracle and Internet Applications
A C A D E M I C D E T A I L S
1993 FCA (Fellow Chartered Accountant) from Institute of Chartered Accountants of India, New Delhi
1984 B.Com. from Andhra University ,Vizag
Others:
• Successfully completed IFRS Certification from KPMG in 2014
• Diploma in Oracle 7.1 with SQL* 4.5
• Certifications in C & C++ Programming
Date of Birth:09 July1963
Languages Known: English,Telugu, Hindi,Tamil & Kannada
Address: Flat-101, Sai Seetharam Apartments, Street No.-8, Ashoknagar, Hyderabad-20