1. Ithaca Bikes
Sarah Reichle and Chloe Todd
Tompkins County and Cornell Cooperative Extension

2. Agenda
• Ithaca Bikes Overview
• Target Market and Research
• Offering
• Logistics
• Discounts for Ithaca Bikes members
• Costs
• Communication

3. Agenda
• Ithaca Bikes Overview
• Target Market and Research
• Offering
• Logistics
• Discounts for Ithaca Bikes members
• Costs
• Communication

4. • Bike share program
• Spring 2013 launch
• Minimal fee for users
• 50 bikes to start
• Strategically placed around Ithaca

5. • Bike share program
• Spring 2013 launch
• Minimal fee for users
• 50 bikes to start
• Strategically placed around Ithaca

6. Target Market
and Research
• Primary: local residents
• Secondary: college students
• Primary and secondary research

7. Offering
What are the incentives to ride a bike?

8. Offering
What are the incentives to ride a bike?
1. To protect the environment

9. Offering
What are the incentives to ride a bike?
1. To protect the environment
2. Save money

10. Offering
What are the incentives to ride a bike?
1. To protect the environment
2. Save money
3. Stay healthy and physically fit

11. Offering
What are the incentives to ride a bike?
1. To protect the environment
2. Save money
3. Stay healthy and physically fit
4. Avoid traffic / parking

12. Offering
What are the incentives to ride a bike?
1. To protect the environment
2. Save money
3. Stay healthy and physically fit
4. Avoid traffic / parking
5. Schedule flexibility

13. Offering
What are the incentives to ride a bike?
1. To protect the environment
2. Save money
3. Stay healthy and physically fit
4. Avoid traffic / parking
5. Schedule flexibility
6. Improve the local economy

14. Offering
What are the incentives to ride a bike?
1. To protect the environment
2. Save money
3. Stay healthy and physically fit
4. Avoid traffic / parking
5. Schedule flexibility
6. Improve the local economy
7. It’s fun!

15. Logistics

16. Logistics
• Bicycles

17. Logistics
• Bicycles
• Locations

18. Logistics
• Bicycles
• Locations

19. Logistics
• Bicycles
• Locations

20. Logistics
• Bicycles
• Locations
• Operating dates

21. Logistics
• Bicycles
• Locations Membership fees
1st hour $2
• Operating dates Each additional hour $3
• Membership 24 hours
5 days
$7
$15
• Waiver 30 days $25
• Pricing 1 year $75
Non-member fees
1st hour $3
Each additional hour $4

22. Logistics
• Bicycles
• Locations
• Operating dates
• Membership
• Waiver
• Pricing
• Electronic kiosks
• Printed receipt

23. Logistics
• Bicycles
• Locations
• Operating dates
• Membership
• Waiver
• Pricing
• Electronic kiosks
• Printed receipt
• GPS tracking system

24. Discounts
• TCAT
• Local shops and restaurants
• Ithaca and Cornell campuses
• Ithaca Farmer’s Market
• Mutual positive exchange

25. Costs
• Potential start-up cost: $50,000-$100,000
• Non-profit status
• Grants
• Federal or NY state funding
• Sustainability funding
• Ads on bikes
• Partner with advertising agency

26. Communication
• Print ads, posters
• Brochures and pamphlets
• Website
• Mobile App
• Facebook, Twitter, Foursquare
• Viral LipDub YouTube video
• Event: Ride for RIBs

27. Thank You!
Questions or Comments?

28. Thank You!
Questions or Comments?