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Strategies to Boost Conversions

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Strategies to Boost Conversions

The goal for this presentation is to help small businesses in Boosting Mobile Conversions, share 5 Ways to Boost Conversions and Case Study on Mobile Conversions.

The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/

The goal for this presentation is to help small businesses in Boosting Mobile Conversions, share 5 Ways to Boost Conversions and Case Study on Mobile Conversions.

The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/

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Strategies to Boost Conversions

  1. 1. SqueezeMobillionaire Training Series
  2. 2.  Mobile Marketing – Boost Mobile Conversions – Strategies to Boost Conversions TODAY’S TOPIC
  3. 3. TODAY’S GOALS
  4. 4. 1. Boosting Mobile Conversions 2. 5 Ways to Boost your Conversions 3. Case Study on Mobile Conversions OBJECTIVES
  5. 5. MOBILE CONVERSIONS
  6. 6. Mobile friendly sites = Conversions MOBILE CONVERSIONS
  7. 7. Responsive sites however are doing no better than non mobile desktop formatted sites MOBILE CONVERSIONS
  8. 8. MOBILE RESPONSIVENESS NOT ENOUGH
  9. 9. Case Study done by LoyaltyReward.co MOBILE RESPONSIVENESS
  10. 10. What’s missing from responsive sites MOBILE RESPONSIVENESS
  11. 11. THE CASE STUDY
  12. 12. Responsive Site vs. Simplified Mobile Site MOBILE RESPONSIVENESS
  13. 13. Simplified Mobile Site has coupon and tap to call links MOBILE RESPONSIVENESS
  14. 14. The mobile site that was specifically designed to gather users data in exchange for a coupon had… MOBILE RESPONSIVENESS
  15. 15. 55% conversion rate MOBILE RESPONSIVENESS
  16. 16. The responsive mobile site did not increase conversions, but the mobile coupon site increased actual calls to 10 to 1 MOBILE RESPONSIVENESS
  17. 17. Coupon site served just a few purposes: MOBILE RESPONSIVENESS
  18. 18. 1. Limit friction 2. Gather leads 3. Increase click to calls MOBILE RESPONSIVENESS
  19. 19. Results from case studies like this are surprising MOBILE RESPONSIVENESS
  20. 20. People using their mobile phones are always on the go or about to be on the go MOBILE RESPONSIVENESS
  21. 21. Mobile users don’t surf the web on their phones like they do on desktops MOBILE RESPONSIVENESS
  22. 22. If someone is hungry, they check their phone to find somewhere close to eat MOBILE RESPONSIVENESS
  23. 23. If they find a coupon, making a decision on where to go becomes a lot easier MOBILE RESPONSIVENESS
  24. 24. In order to increase mobile conversion rates, you have to create a frictionless experience MOBILE RESPONSIVENESS
  25. 25. And you see that with the templates that you have MOBILE RESPONSIVENESS
  26. 26. Responsive sites have too much content and are too distracting to notice any increase in conversions MOBILE RESPONSIVENESS
  27. 27. 5 WAYS TO INCREASE MOBILE CONVERSION RATES
  28. 28. 1. LESS IS MORE
  29. 29. When people are on mobile devices, they rarely have time to read through the entire content LESS IS MORE
  30. 30. Mobile users have specific reasons for visiting your mobile site LESS IS MORE
  31. 31. Looking for an easy way to contact you LESS IS MORE
  32. 32. Looking for a specific business near them LESS IS MORE
  33. 33. Window shopping and looking for a reason to shop with a particular company (Coupons) LESS IS MORE
  34. 34. So keep mobile sites to the point. Don’t distract them with all your content on your mobile site LESS IS MORE
  35. 35. 2. FRICTIONLESS EXPERIENCE
  36. 36. Friction – we are talking about design elements and barriers users go through your site FRICTIONLESS EXPERIENCE
  37. 37. Scrolling, excessive links to navigate creates friction FRICTIONLESS EXPERIENCE
  38. 38. If you want mobile users to call you, have an easy click to call button at the top of your header FRICTIONLESS EXPERIENCE
  39. 39. <a href=“tel:+000000”>Call Me</a> FRICTIONLESS EXPERIENCE
  40. 40. If there’s a promotion you want users to see, have it in the first fold FRICTIONLESS EXPERIENCE
  41. 41. Don’t make users scroll down on your site forever FRICTIONLESS EXPERIENCE
  42. 42. 3. OFFERS
  43. 43. A lot of time mobile users are window shopping. They are on the go looking to be persuaded. OFFERS
  44. 44. Offering mobile coupons is a great hook to persuade mobile users from going to the competition OFFERS
  45. 45. 4. KEEP USERS COMING BACK
  46. 46. Mobile is unique because users are more willing to interact and respond to a call to action KEEP USERS COMING BACK
  47. 47. This gives businesses the opportunity to collect valuable data KEEP USERS COMING BACK
  48. 48. Phone numbers, emails all these can be used for future marketing campaigns KEEP USERS COMING BACK
  49. 49. 5. KEEP USERS ENGAGED
  50. 50. You can use contests, videos, image slides, or games CUSTOMER ENGAGEMENT
  51. 51. If users first see a bunch of text as soon as they visit your site, they will likely leave CUSTOMER ENGAGEMENT
  52. 52. WRAP UP
  53. 53. What you have here is a checklist of things you can point out to your clients about their websites WRAP UP
  54. 54. Whether it is a mobile redesign or a total redesign of their websites WRAP UP
  55. 55. Remember having a responsive site does not assure you of good conversions WRAP UP
  56. 56. You still need to look at customer needs and behavior WRAP UP
  57. 57. Any Questions? QUESTIONS AND FEEDBACK
  58. 58. Did you guys enjoy the session? QUESTIONS AND FEEDBACK
  59. 59. Have a Good Day and Take Care Everybody See You Next Time! QUESTIONS AND FEEDBACK

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