The City of Las Vegas recently launched an employee advocacy program that offers a great example of how much impact your employees can have on amplifying your brand and offering value to your audience on social media. Since the program’s launch in April 2015, the city has seen:
- A 275% increase in overall brand awareness
- A 320% spike in total city stories shared by employees
- Employees using Bambu now share 10.9 city stories each month
At the 2016 Government Social Media Conference, Jennifer Davies (Public Information Officer, City of Las Vegas) and Andrew Caravella (VP of Marketing, Sprout Social) discussed benefits, challenges and implementation of the city's employee advocacy program.