Check out these often under-utilized but extremely influential features to better your brand's LinkedIn profile and presence.

1. Join Groups
Select and contribute to brand owned and
third-party content, just be sure to like posts
that you think are valuable and relevant.
Link to Influencers
Experts in a variety of fields are featured
on LinkedIn Today Influencer posts, so
share appropriately to cultivate new and
interesting conversations.
Complete Your Profile
Take advantage of your full profile to show
off what you've done, but keep it
professional and don't go overboard on
content to just fill up space.
Check out 'Manager's Choice'
Highlighted at the top right of each group for
content, these are often popular subjects and
areas of heated discussion.
Utilize Home Page Advantage
Share updates from your brand’s home page
so that they appear in the newsfeeds of all
your network connections.
Don’t Bury the Lead
Optimize your headline with industry
terminology so your brand stays relevant
and more searchable.
Recruit Early & Often
If you manage your company's page, post
job openings and encourage employees to
share openings so job seekers are easily
able to find the position.
Note Your News
Post company updates including high profile
hirings, funding and community service
activities to keep your brand followers
updated and interested.
Recognize it as a Resource
Avoid content that is too self-serving to keep
your company page as a viable resource for
employees and interested connections.
Educate and Entertain
Use sharing tools like SlideShare to publicize
your business or release research, data and
infographics.
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TIP SHEET
10 Ways to Engage
on LinkedIn
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Check out these often under-utilized but extremely influential
features to better your brand's LinkedIn profile and presence.
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