Ebooks In The Global Marketplace

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Ebooks In The Global Marketplace

  1. 1. DBW-Webcast 6 November 2012Ebooks In The Global MarketplaceSebastian Posth@sposth
  2. 2. © 2012 Sebastian Posth www.publishinghurts.de @sposthSebastian PosthPublisher and publishing consultantat www.publishinghurts.deEntrepreneur in German ebook market(digital distribution, ebook conversion)Director Digital Content Distributionat arvato/Bertelsmann (until 2011)2Source: BuBiZ 2011
  3. 3. © 2012 Sebastian Posth www.publishinghurts.de @sposthFocus QuestionsWhat are the steps towardssomething that can be called a:„Global Ebook Market“?How will content be distributedworldwide?3Source: BuBiZ 2011
  4. 4. © 2012 Sebastian Posth www.publishinghurts.de @sposthGerman Book / Ebook MarketOverall book market 2011: 9,6 bn EUR(Trade fiction, children´s books ~ 50%,trade nonfiction ~ 30%)Expected ebook marketshare for 2012: 2%Ebook market 2012 (trade): ~ 150 m EUR4Source: BuBiZ 2011
  5. 5. © 2012 Sebastian Posth www.publishinghurts.de @sposthNew Titles 2011New titles published in Germany:96.273Licensed and translated:~ 8.000Foreign language publications:~ 12.0005Source: BuBiZ 2011
  6. 6. © 2012 Sebastian Posth www.publishinghurts.de @sposthLicensing 20118.000 books licensed and translated into:65,2 %5,4 %7,0 %7,0 %7,1 %8,7 %13,5 %ChineseRussianSpanishEnglishPolishItalianFrenchSource: BuBiZ 20111.081 695 567 557 562 439 413
  7. 7. © 2012 Sebastian Posth www.publishinghurts.de @sposthNew Titles Foreign Languages 2011~ 12.000 foreign language publications70,1 %0,2 %0,3 %0,5 %0,6 %5,0 %7,1 %EnglishMultipleFrenchSpanishItalianDutchPolishSource: BuBiZ 20115.725 4.041 488 384 250 155 119
  8. 8. © 2012 Sebastian Posth www.publishinghurts.de @sposthLicensing / Foreign Language PublicationLicenses to English: 557Publications in English: 5.725Licenses to Spanish: 567Publications in Spanish: 3848Source: BuBiZ 2011
  9. 9. © 2012 Sebastian Posth www.publishinghurts.de @sposthQuestionsWill publishers continue licensingebook content to publishers abroad?Or will publishers produce foreign languageebooks in-house? And distribute thecontent worldwide?9
  10. 10. © 2012 Sebastian Posth www.publishinghurts.de @sposthIndicators For A Global Ebook Market?Availability of foreign language contentin local ebook storesOptions for publishers to distribute ebookcontent internationally10
  11. 11. © 2012 Sebastian Posth www.publishinghurts.de @sposthForeign Language Content In Germany116733.773 26949.603 24.5241.288.092EnglishSpanishItalianNumber of ebooksAmazon.de Ebook.de (local retailer)
  12. 12. © 2012 Sebastian Posth www.publishinghurts.de @sposthInternational Distribution Of ContentInternational ebook distribution mostlythrough international & localized retailers‣ Apple (50 countries, fully localized)‣ Amazon (US, UK, DE, IT, ES, FR)‣ Kobo (CA, US, UK, DE, FR, ES, IT, NL, JP)‣ Google Play (US, UK, DE, ?)‣ Barnes & Noble (US, UK)12
  13. 13. © 2012 Sebastian Posth www.publishinghurts.de @sposthThe Role Of AggregatorsPublishers do not have direct agreementswith local retailers in the UK, US, EU, WW!Network of aggregators could supportinternational distribution to local retailers,who are not localized worldwideAdd-on: Retail marketing!13

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