From our first happy startups workshop in Brighton

1. the happy startup school
Lightening lean startup

2. what we’ll cover
• the importance of a clear vision & purpose
• create & iterate your business model
• how to define your early adopters
• why you need to ‘get out of the building’!
• ways to test out your ideas quickly
• what an mvp is and how to define it

3. 1.vision & purpose

5. “your passion is ignited by your purpose,
& your vision enables you to apply that
spark to change the world.”

7. “Brands with a clear purpose have
a real strength to them.they have
a reason for being. and if there’s
no why, there’s no wind”
david hieatt, do lectures / howies

8. having a clear purpose helps…
• ..explain why your company exists
• ..people to rally around your cause
• ..build a strong brand
• ..adapt your product/service
• ..speed up decision making

9. our purpose:
to help entrepreneurs in the making
turn their passion into profits

10. our vision:
a world with better businesses,
happier teams & delighted customers

11. “to organize the world‘s
information and make it
universally accessible and useful.”

12. “to be the pulse of the planet”

13. “to be earth’s most
customer- centric company”

15. exercise 1: interviews

16. • a new initiative help entrepreneurs
turn their passion into profits
• business has a bad name / most
startups fail / people hate their jobs
• a world with happier business,
employees & customers
• happy, loved, inspired, passionate

17. exercise 2: pitch & vote

18. Exercise 3: cheery postcard

19. 2. visualise your business plan

20. “Life’s too short to build something nobody wants”
Ash Maurya, Running Lean

22. Waterfall = risky!
Chart by @lfittl

23. Lean = shorter cycles
Chart by @lfittl

24. Lean startup

25. 3 stages of a startup

26. 1
Problem/
solution fit

27. 1 2
Problem/ Product/
solution fit market fit

28. 1 2 3
Problem/ Product/
Scale
solution fit market fit

29. 1 2 3
Problem/ Product/
Scale
solution fit market fit
Focus: Validated learning
Experiments: Pivots

30. 1 2 3
Problem/ Product/
Scale
solution fit market fit
Focus: Validated learning Focus: Growth
Experiments: Pivots Experiments:
Optimisations

34. “Customers don’t care about your solution.
They care about their problems.”
Dave McClure, 500 Startups

35. Exercise 4: define top 3 problems/needs

36. Exercise 5: define your early adopters

37. 3. customer development

38. @clevergirl

39. user personas
visualise your audience

40. @trikro

41. Exercise 6: create 2 personas

43. user stories
what can customer x do
with your product?

44. @trikro

45. exercise 7: create 6 user stories

46. time to get out of the
building!

47. “bad news gets worse the longer you leave it”
Rob Fitzpatrick, Dex.io

50. http://www.youtube.com/watch?v=szr0ezLyQHY

51. 4.the search for product-market fit

52. have i made something people want?
• fake it, before you bake it
– create prototypes
– run experiments. be creative!
• start with the core features (MVP)
• what will you measure?

54. landing page tools

55. testing tools

56. Exercise 8: define your core features

57. wrapping up

58. • define your vision & purpose
• create & iterate your business model
• define your early adopters
• listen more than you talk
• fake it before you make it
• have fun along the way!

59. thanks!
We’re helping a new breed of entrepreneur to realise their dreams.
Startups that put people first and measure success in happiness, as well as profits.
@happystartups
www.thehappystartupschool.com