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THE HAPPY STARTUP SCHOOL

Stop dreaming, start doing
WHAT YOU’LL LEARN
•  the importance of a clear vision & purpose
•  create & iterate your business model
•  how to define your early adopters
•  why you need to ‘get out of the building’!
•  ways to test out your ideas quickly
•  what an mvp is and how to define it
9/10 STARTUPS
FAIL!
THE OLD TOOLS
AREN’T FIT FOR
THE JOB

BIG BANG
RELEASE =
HIGH RISK

STARTUPS ARE
NOT BIG
BUSINESSES
FOUNDERS
THINK THEY
KNOW IT ALL

A FEAR OF
FAILURE STOPS
PROGRESS
MASTER NEW
TECHNIQUES
& TOOLS

LEARN HOW TO
TEST IDEAS
QUICKLY

EMBRACE
UNCERTAINTY
& SPOT OPPS
ENGAGE
CUSTOMERS
THROUGHOUT

DEVELOP A
FAIL & LEARN
MINDSET
“every big problem is a
big opportunity”
From idea to happy startup workshop (Hub Kings Cross)
From idea to happy startup workshop (Hub Kings Cross)
From idea to happy startup workshop (Hub Kings Cross)
“HAPPINESS IS
A BUSINESS
MODEL”
From idea to happy startup workshop (Hub Kings Cross)
“ENTREPRENEURSHIP IS NEITHER A
SCIENCE NOR ART. IT IS A PRACTICE.”
peter drucker
From idea to happy startup workshop (Hub Kings Cross)
"The difference between someone loving and
hating rollercoasters is their relationship with
the experience."
From idea to happy startup workshop (Hub Kings Cross)
From idea to happy startup workshop (Hub Kings Cross)
vision & purpose
“your passion is ignited by your purpose,
& your vision enables you to apply that
spark to change the world.”
“to organize the world‘s
information and make it
universally accessible and useful.”
“to be the pulse of the planet”
“to be the earth’s most
customer- centric company”
From idea to happy startup workshop (Hub Kings Cross)
our company purpose:
“optimising for happiness”
your purpose:
why you’re doing what you’re doing
(beyond profits)
10 MINS

WHAT’S YOUR HIGHER PURPOSE?
3 STAGES OF A STARTUP
1

Problem/
solution fit
1

Problem/
solution fit

2

Product/
market fit
1

Problem/
solution fit

2

3

Product/
market fit

Scale
1

Problem/
solution fit
Focus: Validated learning
Experiments: Pivots

2

3

Product/
market fit

Scale
1

Problem/
solution fit
Focus: Validated learning
Experiments: Pivots

2

3

Product/
market fit

Scale

Focus: Growth
Experiments:
Optimisations
5 MINS

“LIFE’S TOO SHORT TO BUILD SOMETHING NOBODY WANTS”
Traditional product development
Lean/agile development
Lean startup loop
PAINKILLER

VITAMIN
visualise your business model
“YOUR PRODUCT IS NOT THE PRODUCT”
“COMPANIES EXECUTE BUSINESS PLANS.
STARTUPS SEEK A BUSINESS MODEL.”
STEVE BLANK
From idea to happy startup workshop (Hub Kings Cross)
From idea to happy startup workshop (Hub Kings Cross)
From idea to happy startup workshop (Hub Kings Cross)
From idea to happy startup workshop (Hub Kings Cross)
From idea to happy startup workshop (Hub Kings Cross)
15 MINS

COMPLETE THE ‘MEAN’ CANVAS
10 MINS

WHAT’S YOUR RISKIEST ASSUMPTION
From idea to happy startup workshop (Hub Kings Cross)
“CUSTOMERS DON’T CARE ABOUT YOUR
SOLUTION. THEY CARE ABOUT THEIR
PROBLEMS.”
DAVE McCLURE, 500 STARTUPS
VISUALISING YOUR AUDIENCE
user personas
archetypes of real people
WHO WILL BE YOUR RAVING FANS?
DESIGN FOR EMOTION
WHO’S GONNA LOVE YA?
I AM NOT A ROBOT
(n) ROBOT
A PERSON WHO WORKS MECHANICALLY
WITHOUT ORIGINAL THOUGHT, ESPECIALLY
ONE WHO RESPONSES AUTOMATICALLY TO THE
COMMANDS OF OTHERS
From idea to happy startup workshop (Hub Kings Cross)
10 MINS

create a persona
user stories
what can customer x do
with your product?
From idea to happy startup workshop (Hub Kings Cross)
10 MINS

CREATE 6 USER STORIES
CUSTOMER DEVELOPMENT
From idea to happy startup workshop (Hub Kings Cross)
time to get out of the
building!
“bad news gets worse the longer you leave it”
Rob Fitzpatrick, Dex.io
LISTEN, DON’T TALK.
PROBLEMS, NOT
SOLUTIONS.
From idea to happy startup workshop (Hub Kings Cross)
From idea to happy startup workshop (Hub Kings Cross)
From idea to happy startup workshop (Hub Kings Cross)
GET OUT OF
THE BUILDING!
TIME TO START EXPERIMENTING
FAKE IT BEFORE YOUMAKE IT
1.CREATE A LANDING PAGE
2.KEYNOTOPIA PROTOTYPE
3.ASK A SIMPLE QUESTION
4.CREATE A FAKE T-SHIRT
5.MOBILE PROTOTYPE
6.OBSERVE PEOPLE
7.CREATE A FAKE BUTTON
8.MINIMUM VIABLE RESTAURANT
9.THE PAPER MVP
10.DO IT YOURSELF
11.WRITE A CLASSIFIED AD
12.THE EMAIL CONCIERGE
13. DIRECT MARKETING
14.COFFEE SHOP TEST
15. HACKING w/CUSTOMERS
16.GET BACK TO BASICS
17.GOOGLE DOCS MVP
18.START BLOGGING
19.TEST EXISTING PRODUCTS
20.HAVE A GREAT STORY
21.CREATE A SLIDESHARE
EXECISE: THINK OF 5 EXPERIMENTS TO TEST YOUR IDEA
THE MINIMUM VIABLE PRODUCT
VALUE > PAIN
From idea to happy startup workshop (Hub Kings Cross)
wrapping up
• define your vision & purpose
• define what success feels like
• create your happy startup canvas
• fake it, before you make it
• start with the core features (mlp)
• have fun, and finally…
..make something people
love & spend less than
you make
we challenge you
to make a pledge
From idea to happy startup workshop (Hub Kings Cross)
From idea to happy startup workshop (Hub Kings Cross)
thanks!

@happystartups
www.thehappystartupschool.com

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