THE MINIMUM LOVEABLE PRODUCT @
W E L O V E L E A N U X C A F É L O N D O N / M A R C H 2 0 1 4

5 MINS LIFE’S TOO SHORT…
TO BUILD SOMETHING NOBODY WANTS

THINK

START SMALL

LEARN
FAST

THE VISION

5 MINS PIVOT = A
CHANGE IN STRATEGY NOT A CHANGE IN VISION

“BACK WHEN PIVOTS WERE STILL
CALLED F**K-UPS”

THE SPEED V QUALITY TRADE-OFF
LAUNCHING EARLY QUALITY OF EXPERIENCE

IT AIN’T EASY
BEING LEAN

“ IF YOU CAN'T FIT
EVERYTHING IN WITHIN THE TIME AND BUDGET ALLOTTED THEN DON'T EXPAND THE TIME AND BUDGET. INSTEAD, PULL BACK THE SCOPE

FOCUS

WHO ARE YOU DESIGNING FOR?

“ THE VERSION OF A
NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF VALIDATED LEARNING ABOUT CUSTOMERS WITH THE LEAST EFFORT.

MINIMUM VIABLE PRODUCT

“ USING A MERELY VIABLE
PRODUCT IS LIKE VISITING SOMEONE IN AN INTENSIVE CARE UNIT. THEY’RE ALIVE, BUT NOT FUN TO SPEND TIME WITH.

“ IF YOU DECIDE TO
BUILD A FEATURE, YOU SHOULD LIVE UP TO AT LEAST A BASIC STANDARD OF EXECUTION ON THE EXPERIENCE SIDE.

“ THE VERSION OF A
NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF LOVE FROM CUSTOMERS WITH THE LEAST EFFORT.

MINIMUM LOVEABLE

VIABLE DELIGHTFUL
REMARKABLE TRIBAL

GAIN A FOLLOWING WHILE EXPLORING
OPPORTUNITIES

VIABLE

VANITY
Flickr image from angermann

VALIDATION

DELIGHTFUL

DESIGN
FOR
EMOTION

(n) ROBOT A PERSON WHO
WORKS MECHANICALLY WITHOUT ORIGINAL THOUGHT, ESPECIALLY ONE WHO RESPONSES AUTOMATICALLY TO THE COMMANDS OF OTHERS

REMARKABLE

“ IF YOU MAKE CUSTOMERS
UNHAPPY IN THE PHYSICAL WORLD, THEY MIGHT EACH TELL 6 FRIENDS. IF YOU MAKE CUSTOMERS UNHAPPY ON THE INTERNET, THEY CAN EACH TELL 6,000 FRIENDS. JEFF BEZOS

THE NET PROMOTER SCORE

TRIBAL

START
WITH
WHY?

BUILD YOUR TRIBE

IF YOU CARE
THEY’LL CARE

WHO’S GONNA LOVE
YA?

HAVE A STRONG VISION

KNOW YOUR AUDIENCE

SHOW YOUR PERSONALITY

GET THEM HUNGRY FOR MORE

BUILD YOUR BRAND FROM DAY
1

BUT…
BE AWARE

A BEAUTIFUL DESIGN HIDING A
FLAWED BUSINESS IDEA OR A VALUABLE BUSINESS IDEA HINDERED BY A FLAWED DESIGN

GET THE BALANCE RIGHT LAUNCHING
EARLY QUALITY OF EXPERIENCE

THANKS! IF YOU WANT TO
DO AN MLP E-COURSE RESISTER YOUR INTEREST THANKS! THE HAPPY STARTUP SCHOOL REALISING DREAMS, ONE STARTUP AT A TIME