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Integrating social media into your communicaitons mix

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Christina Sponselli
Christina Sponselli
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Integrating social media into your communications mix Christina Sponselli @cal business manager & social media evangelist UC Berkeley 1
http://www.slideshare.net/sponselli after 12pm April 7 2
Agenda • Use case: @cal, UC Berkeley’s alumni community • Updating @cal. Integrating social media. • Measuring • Tools and resources you can use in your work 3
POST Problem Objective Strategy Technology Source: Groundswell Photo: Flickr’s Rich Lewis [busy, busy, busy...] 4
Launched in 2002 5
6
Connection 7
Core services 8
Oh so 2007 • Integrating with commercial social networks • Quest for data • Authentication services • Defining purpose for use of social media • Real time • Mobile • Geolocation 9
What drives you? • Optimize around your audience • Constituent-constituent contact in social space • Seamless customer service • Campus collaboration • Tightening finances 10
What drives your constituents? • University pride • Entertainment • Ego • Nostalgia • Connecting with context 11
Customer service Photo: Flickr’s smileygeekgirl (back soon) 12
YouTube to host videos 13
Twitter 14
Twitter 15
Connect 16
Twitter 17
Measuring Photo: Flickr’s JE09 18
Strategic to Tactical 1.Business objectives 2.What to measure 3.How to collect 4.How to analyze 5.How to create Key Performance Indicators (KPI) 19
Tools Photo: Flickr’s Meanest Indian...] 20
Doing your work • Twitter: Hootsuite, Tweetdeck, Brizzly • Facebook: Donor Badge, Fan page, Groups • URL shorteners: Bitly, Owly, • Mobile: Facebook, Tweetie, Chartbeat • Your database of constituents 21
Doing your work • Mashable.com • Readwriteweb.com • Jeremiah Owyang http://www.web-strategist.com/blog/ • John Lovett http://john.webanalyticsdemystified.com 22
http://www.slideshare.net/sponselli after 12 pm April 7 23
Christina Sponselli sponselli@berkeley.edu twitter.com/atcal 24

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