The rise of mobile advertising in the smartphone era can be attributed to several key factors. First, smartphones allow constant access to information from any location through various applications. Second, smartphones are used to socialize and communicate through messaging and social media. Third, the growing popularity of mobile apps provides opportunities for advertising within apps and through designing custom apps. Fourth, location-based marketing allows businesses to target nearby customers searching on their smartphones. As smartphone and mobile internet usage increases globally, mobile advertising is expected to surpass other platforms and reach $42 billion by 2017.

1. How Mobile Advertising Has Grown
In Smartphones Era?

2.  Smartphone allow user to access any information at any
point of time.
 Monitor their routine activities through a variety of
applications.
 Communicate and socialize with people miles away and
more.
Smartphones intend to let their users lead a smarter life.

3. Think carefully and you will notice that each of these activities
aided by the smartphones has potential for advertising. If you
are not living under the rocks, you are definitely a part of the
world of smartphone advertising.

4. What has led to the rise of mobile
advertising in the smartphone era? Find
out the associated reasons, advantages
and other highlights, especially if you
are a business owner.

5. Mobile Advertising
Interesting
Statistics

6.  Smartphones will make up 90% of the total global mobile
phone sales by 2018
 By the end of 2014, there will be more than 1.75 billion
smartphone users worldwide.
Mobile Advertising Interesting Statistics

7. As a business owner, you can understand that a majority
of your business targets and customers will carry
smartphones 24 hours a day. Isn’t it obvious that these
devices will soon surpass other advertising platforms by
big margins?

8. Mobile Ads in
Smartphone is it
Beneficial?

9. 1. Better Information-access Tools
2. Communicating and Socializing
3. Popularity of Mobile Applications
4. Location-based Marketing

10. 1. Better Information-access Tools

11.  Rather than relying on the desktops, for which one needs to be
at a fixed location, and laptops that are not very easy to carry
everywhere.
 It is practical for people to use smartphones for accessing
information. Smartphone and be used at any point of time and
at any place, even while traveling to a completely new location.
 While searching for information (at platforms like search engine
pages), they may stumble upon your business advertisement if
you have placed it correctly.

12. 2. Communicating and Socializing

13.  Instant messaging tools and social networking websites are now
more accessed using smart phones.
 Your competitors might already be harnessing business exposure
at these platforms using smartphone advertising.

14. 3. Popularity of Mobile Applications

15.  There are two ways in which the exponentially growing
popularity of the smartphone applications can accelerate your
advertising campaigns.
 You place the advertisements at the already existing
applications (target those which are downloaded in huge
numbers)
 Design your own mobile applications with an intention to
pack your business messages.

16. 4. Location-based Marketing

17. If your business appears in the search list and if you are offering great deals,
you will be preferred over similar business stores in the area.
Imagine a potential customer near your
business location wishes to buy a product
immediately.
What will be the best way for him or
her to search for the possible outlets
in that area?
Obviously the Answer is

18. How to Make It
the Best?

19.  Use mobile banners in the popular formats like standard, expandable,
adhesion, pull and others.
 Utilize all kind of messaging marketing formats like SMS, MMS, push
notifications, coupons and more.
 Advertise on the social networking websites like Facebook, Instagram and
Twitter.
 Don’t miss on the paid mobile search ads like Google AdWords.
 Most importantly, make your websites mobile-compatible.
Here are some tips in which you can take advantage of
the rising popularity of the smartphones advertising:

20. Global mobile advertising expenses are expected to
reach 42 billion dollars by 2017. Don’t hesitate to be a
part of this expenditure as it will only pay you the right
returns.

21. Read more on Mobile Advertising:
3. Role Of Hyper Local Targeting In Mobile Advertising Platforms
2. How Mobile Advertising Has Grown In Smartphones Era?
1. Trends Of Mobile Internet Users In India

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