3. What is Cohesive Days?
Boot Camp
Customer Development
+
Lean Startup
+
Bootstrap
Collaborative
Economy
4.
5. Values
Old values New values
Profit Benefit
Possession Sharing
Money Happiness
Market Society
Take Give
Growth Meaningful footprint
Produce Services
Reticent Sincere
Advertise Converse
6. Top 5 rational benefits
• Financial: Saves me money
• Environmental: Is good for the environment
• Lifestyle: Provides me flexibility
• Lifestyle: Is practical
• Trial
Source Campbell Mithum
7. Top 5 emotional benefits
• Generosity: I can help myself and others
• Community: makes me feel like I am a valued
part of the community
• Lifestyle: makes me feel smart
• Lifestyle: makes me feel more responsible
• Cultural: feel part of a larger cultural
movement
Source Campbell Mithum
8. Domains of collaborative economy
Empowered People (Makers, Co-Creators,
Customers, Crowdfuders)
• Space
• Money
• Goods
• Food
• Services
• Transportation
22. Customer Development, step-by-step
1. Come up with a startup idea
2. Document your major assumptions/risks
3. Develop an interview script to test the
assumption
4. Find customers to interview
5. Interview the customers
6. Interpret your results, and
7. Go back to Step 1
