2. 2
Spire Research and Consulting
The leading research-based consultancy in emerging markets
We were founded in the year 2000.
We have 100 employees in ten full-service offices.
We serve Global Fortune 1000 firms, governments and other
leading organizations.
Our opinions frequently appear in print, television and radio
media.
We provide a broad spectrum of research and consulting
solutions for market growth and entry.
3. 3
Why Spire?
Our competitive advantages
Solutions that
include relevant
facts and
practical advice
on how to get
best market
results from least
effort.
An in-depth and
broad view of
the market eco-
system and how
decision makers
and influencers
behave within it.
4. 4
Research and Consulting Solutions
Price Research
While pricing decisions are crucial to the success
of any business plan, they are also one of the
hardest decisions to make.
Spire has an excellent record of accomplishment
in price research for both consumer and
commercial products and services. This is
integrated with on-site observations and
secondary data collection, to generate
“apples-to-apples” comparisons of your
end-customer pricing versus competitors and
substitutes.
Spire is able to deliver weekly, monthly, quarterly
or ad-hoc price tracking research across
multiple countries and categories.
Price Analysis
Price trend analysis
Product price gap analysis
Product price positioning
Product price and specification database
5. 5
Research and Consulting Solutions
Price Research
Price Research Model:
1
• SKU refresh to capture newly launched and discontinued products
2
• Secondary research to determine competing brands and relevant
channels for data collection
3
• Fieldwork – price data collection via mystery shopping and on-site
observation
4
• Quality control
5
• Data tabulation, charting & analysis to develop actionable
comparisons
6. 6
For more information, please contact us at
info@spireresearch.com or visit www.spireresearch.com
