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Measuring Social Media: Where's the ROI?

Spiral16
Software Company um Spiral16
15. Apr 2011••
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?

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1 von 36

Measuring Social Media: Where's the ROI?

15. Apr 2011••
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Lifestyle
Business
Technologie

http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.

Spiral16
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Measuring Social Media: Where's the ROI?

  8. People want to be part of a community.
  12. Build it from the ground up.
  20. Reduce Customer Service Expenses
  21. Acquire New Customers
  22. Reduced Cost Per Transaction
  23. Increase in Qualified Leads
  24. Higher Value Per Sale
  25. Increase in Customer Satisfaction
  26. Increase in Reach
  27. Introduce New Products/Service Enhancements
  28. Attract New Employees
  32. Facebook/MySpace
  33. Blogs
  34. Forums
  35. YouTube
  36. Foursquare/Gowalla
  37. Flickr
  38. Webinars
  43. Paid monitoring solutions – Lithium, Radian6, Sysomos, Trackur
  44. Online listening & research solutions – Spiral16, Crimson Hexagon, Cymfony, ConsumerBase
  46. Retweets
  47. Facebook likes
  48. Brand mentions
  49. Blog comments
  50. YouTube views
  58. Social audience metrics
  59. Fans/Followers/Friends
  60. Conversions
  61. User-generated content
  62. Comments
  63. Ratings/Reviews
  64. Downloads
  65. Volume of conversation
  66. Search metrics
  67. Sentiment & tone
  68. Backlinks
  69. Competition comparison
  70. Share metrics
  71. Referrals
  74. Retail traffic
  75. # of transactions
  76. New customers
  77. Amount per transaction
  78. Leads
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