More than half of tween girls in the U.S. are playing online games. So, why aren't they playing yours? Developers need to take the time understand this lucrative demographic, what makes them tick and the unique set of challenges they face online (hello age restrictions, content that simply isn’t designed for them and parental monitoring!). The stakes - and the payoff - are high, and in this session Spil Games’ Game Development Director, Peter Hofstede, will expose the secret world of tween girl gaming. He'll explore best practices and share insights on:
Do’s and dont's for girl game designers
Assessing popular gameplay genres and mechanics, pulling from real examples from platforms and developers that have successfully reached the tween girl demographic
Looking to the future, understanding the necessary steps to reach the next level in this market.
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Why Tweens Aren't Playing Your Games
1. Why Tweens Aren’t Playing
Your Games
Peter Hofstede, Game Development Director
2. About Spil Games @Hofstede
15 languages
Close to 200
Platforms for
million active
Girls, Teens
unique users
and Families
each month
Partnership
with leading Girls
11 billion
developers www.girlsgogames.com
game plays in
like Bigpoint Ages 8 – 12
2011
and Digital 7.6M MAUs in the US
Chocolate Variety of games
3. Evolution of games @Hofstede
80’s 90’s
Golden Age Consoles, start of online
?
Sources: ABC News, Wikipedia,
Entertainment Software Association
5. Tweens market: Generation “C” @Hofstede
68% broadband access 2 of those hours on
mobile devices
$50B spending power
More than 50% own
smartphones
7.5 hours of media each day
Amount of time with
Very fragmented television is decreasing
Sources: ZDNet, Bloomberg Businessweek, CNET, NYTimes