Based on info graphic data from Microsoft tag, about 51% of Smartphone users are more likely to buy from those retailers that have specific mobile website but in reality, only nearly 4.8% retailers are having their own website.

1. Guidelines for Smartphone’s and Mobile SEO
Based on info graphic data from Microsoft
tag, about 51% of Smartphone Users are
more likely to buy from those retailers that
have specific mobile website but in reality,
only nearly 4.8% retailers are having their
own website. According to Google’s recent study on “the Mobile Movement: Understanding
Smartphone users”, 77% of Smartphone users used to log on to various search engine websites
and social networking sites. It also revealed that 9 out of 10 Smartphone searches ended up in
favorable business such as buying a product, visiting a business, etc. It is no doubt that mobile
users are fast becoming a phenomenon than what Google has predicted. With over 200 million
mobile playbacks on YouTube a day, it proves to be that Mobiles are now one of the important
platforms for business.
To deeply penetrate Smartphone users market, advertisers and marketers are allocating big
budget to mobile. In U.S., E-marketer estimates $1.1 billion of total mobile advertising for this
year which is up to 48% compared to 2010. Mobile Search has been accounted for nearly 10%
of search budgets wherein Google succumbs 97% of that market.
As there are advertising on the web, so it is on mobile. But how can business owners maximize
the platform of mobile without advertising? Here are some ways:
• Follow basic SEO Best Practices. Search Engine Optimization is well applicable to mobile
sites. In mobile, content, links, keywords and search engine accessibility matters.
• Mobile-friendly Website. Decide whether you will present to your existing site or you
will have a new mobile site for the mobile users. If most of your customers use
traditional mobiles, it is advisable to have a dedicated mobile site for your business. On
the other hand, Smartphone’s have the ability to browse most websites just as they can
do in a laptop or desktop so there is no need for such customization. In I-Phone, flash
content cannot be displayed which targets for HTML5 to that. Although there is large
scale of Smartphone users, the number of traditional mobile phone users is fairly very
large until now. To have a Mobile-friendly site is crucial for SEO Tactic. If mobile users
cannot view your website, then definitely, you will lose to attract more traffic and leads
for your business.
• Mobile Content & URL’s. Many of webmasters now have their mobile sites detect user
agent access through mobile device to serve a mobile friendly site utilizing a varied URL
such as:

2. * www.mywebbsite.com/mobile
* M.mywebsite.com
Today, it is not required as website owners can now present content using the same URL that
are used in desktop content. With single URL, it offers single destination for link building and it
also facilitates social sharing of pages through mobile phones.
• Mobile Keywords. Mobile search query on average are 25% shorter than desktop
search. Google’s keyword tool offers mobile filtering option for mobile keyword
research tools.
• Mobile layout and Format. In order to test if your website is mobile-friendly, there are
many tools to test sites on mobile devices. It includes Mobile HTML Code Grader,
Keyword Research, Mobile Search Engine Indexing & SEO, Mobile Search Engine
Simulation, etc.
• Mobile Content. It is also crucial to test the effectiveness of your mobile content. To
attain mobile content effectiveness, you have to determine who your customers are,
keywords, pain points and interests and social topics.
• Mobile Site Map. Websites that serve mobile content provides Google with XML
sitemap. Non-Mobile URL’s must not be included while URL’s for mobile and non-
mobile content can be incorporated.
• Mobile Filters in Google Analytics. Google analytics can be used to track down mobile
visitors of a website without creation of filtered profile. One can now gain information
coming from mobile devices, mobile operating systems and even mobile carriers.
Google Analytics for mobile applications have been designed to implement Google
analytics in mobiles. The filters will give you information on how much organic traffic is
coming from mobile, how they correspond and if they are converting.
This year, mobile searches are accounted for 25% global searches. With the growing numbers
of Smartphone users today, when are you going to optimize your business for mobile
marketing and mobile SEO?
About The Company:-
Spiders Watch is leading Mobile Application Development Company have a team of
experienced and skilled developers who develop apps for many platform like Blackberry,
Android, I-phone. To know more about Mobile Apps Development visit: -
www.spiderswatch.com