Our strategy, for the co

1. Videos of topics you’re passionate about.
Delivered to you

2. All videos in one = not a good solution

3. Why?
It makes keeping updated on the niches you’re interested in really hard

4. Fred Wilson talked about the de-portalization of the web which is
coming true
http://www.avc.com/a_vc/2006/12/the_deportaliza.html

5. Current Behavior
Hours spent
FIND OUT ABOUT NEW VIDEOS
VIA VARIOUS BLOGS, ONLINE
PUBLICATIONS, REDDIT etc. SEARCH FOR VIDEOS ON YOUTUBE
(e.g. latest Girls Generation videos) TO FIND VIDEOS
More time consumed
Play 1 Video and
Repeat Process
SEARCH FOR VIDEO ON YOUTUBE
AND PLAY ONE VIDEO

6. Loads of Time Wasted just to find
videos that we enjoy?

7. So we built an engine

8. That:
Grabs the videos from Youtube
Categorizes videos into various
niches
Automatically categorizes the
videos into subcategories
It’s customizable!

9. So what can we do with this engine?

10. We create niche “Feed
Apps” where fans of certain
niches of video can get
updated on the videos they
enjoy easily

11. There are thousands of awesome
niches that we can serve:
Food and travel
Automotives
Celebrity Figures
Niche movies
Skateboarding videos
Internet pop culture

12. Our plan..
Hit 100 niches in 1 year

13. How?
Build a pipeline capable of creating
1 app using 3 developers 3 days

14. Numbers
Average AD Revenue Per App with 100k downloads
USD 5,000 - USD10,000
Estimated time cost for development
USD 1.1k per app
(using 3 developers, 3 days @ USD3k a month

15. Distribution
People search by niche Keywords
Thus we position our apps to dominate
these niches to get search triggered
downloads

16. Company Structure needed
CEO
Mobile Client Categorization
Marketing Team (Front End) API/Framework
-Writers
-Ad buys
Team Team
-iOS developers -Algorithm developers
-Android developers -iOS/Android developers
Revenue Optimization Team
-iOS/Android Developers
-Stat heavy analysis for app usage, ad placement, marketing copy

17. Key Metrics for Success (year 1)
1. 1 app, 3 developers, 3 days
2. 100,000 downloads per app
3. 100 apps per year

18. Join Us in Taipei?
Send me an email at johnson@attictv.com