What Software Marketing Pros Need to Know About E-mail Marketing (Slides)

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http://ITMarketingIdeas.com SUMMARY SLIDES: Are you a software marketing professional? Find out about some critical concepts that help make sure your email marketing campaigns get delivered. Copyright (C) SP Home Run Inc. SP Home Run is a registered trademark of SP Home Run Inc. All worldwide rights reserved.

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What Software
Marketing Pros
Need to Know About
E-mail Marketing
Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com
Creative Commons Image Source: Flickr BUILDWindows

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Software Marketing
can be Approached
in a Lot of
Different Ways

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E-mail Marketing is
Still Very Popular
Among Software
Marketing Pros,

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Primarily as a
Cost-Effective
Tool to Stay in
Front of Qualified
Leads and Clients

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Essentially the
Study of How to
Make Sure Your
E-mail Marketing
Makes it Through

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to as Many of
Your Subscribers’
Inboxes as
Possible

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“19 Email
Deliverability Terms
Every Marketer
Should Know,”

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from Jenn Yorke at
HubSpot

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Is a Very
Well-Organized
Yet Concise
Glossary of E-mail
Marketing Jargon

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that You Really
Need to be Aware
of if You’re Tasked
with Using E-mail
Marketing

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as Part of Your
Software
Marketing
Campaigns

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Some Terms that
are Especially
Relevant to Small
IT Companies
Include:

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• CAN-SPAM Act

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• Open Rate

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• Soft Bounce vs.
Hard Bounce

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• Single Opt-In
vs. Double Opt-In

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In Significantly-
Staffed Marketing
Departments,

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E-mail Marketing
is Now a Distinct
Career Path in
and of Itself

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What Do You Find
Most Important to
Assessing and
Measuring

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an E-mail Marketing
Campaign?

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Please Share
Your Thoughts
in the Comments
Section Below

SPHomeRun.com
Recommended Reading:
Top 10 IT Marketing Strategies

Download this
Free Special Report Now at
ITMarketingIdeas.com

Copyright © SP Home Run Inc. All worldwide rights reserved.
SP Home Run is a registered trademark of SP Home Run Inc.

Creative Commons Image Source: Flickr BUILDWindows

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